Always have your competitors telephone number handy to give to these people.

Let's say you work really hard to make nasehi.co a very interesting and valuable site but I own nasehi.com.   You know that lots of your hard work is going to enrich me because lots of your visitors will type nasehi.com instead of nasehi.co.  Maybe I will get 10% of your type in traffic.  Also, some people building links to nasehi.co will by error make them to nasehi.com.

Thank you!

In my opinion, the author of this type of content should know enough about the industry that he/she can easily identify (or immediately knows)

-- the public misconceptions  (these often will be very interesting to people)

-- what people need to know that they usually don't know (this surprises them and is very sharable)

-- the "hot button" issues (plenty of these about waste and they can go viral)

If the author does not know these types of things about the industry then he/she is the wrong author or he/she needs to do a lot of learning.  There are a lot of topics in this industry that can get venomous.  Lots more that are very touchy.  All of them must be 100% technically correct when there is a lot of misinformation about this topic out there.

I'd talk with the client about this and be prepared to say that I am not the right person for this content job.

"Howdy Doody"

Ha ha...  I thought that Robert Fisher and I would be the only people posting here who know about "Howdy Doody".

Thanks for the laugh.

Am I right or wrong here?

I agree. I think that Google has lots of problems here.

sulfur and sulphur have lots of problems

gray and grey have enormous problems

From what I see proper nouns for names of people, places and things cause a lot of the problems - but there are lots of webpages that seem to be overlooked or unreasonably ranked.

Any help.....

I don't have any help.  I can only say that I am gunning for American English usage as that is where I think I will get the most traffic - and that is where my website is hosted.