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I think that what Marie suggests are pretty easy edits.

They should be done ASAP to keep this important document - used by thousands - up to date.

Here's Matt Cutts on internal anchor text...

http://www.youtube.com/watch?v=6ybpXU0ckKQ

Check out this YouMoz post for penguin and panda information...

http://www.seomoz.org/ugc/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too

I am trying to select some keywords and keywords I selected i know that it'll be bring traffic but how would i know how much traffic it could bring and what revenue i should expect?

There are only ten positions on the first page of Google.  If you don't earn one of those positions then your revenue is going to be close to zero.  And, since there are usually thousands of pages competing for those ten positions, the probability of revenue is really low.

So, if you think that you are going to toss up a website and make a pile of money, it probably isn't going to happen.

For most of the websites out there the only people who are making money from them are hosting companies and designers.

I don't know anything about this company but I don't think that I have to know about them.

I would use this service iff and only iff ALL FOUR of the following are working in concert....

-- I have a strong message to get out (a message that I want people to see... not have these be signposts to pass traffic to my website)

-- These news sites have kickass traffic - that does not come from search.  They are worthless if these sites are ghost towns and if their traffic is mostly from search most of their pages will be filtered because you have 200 duplicate copies out there.

-- My page is going to be strongly promoted in prominent positions on these sites and not have a link to them on the ass of the site.

-- My page is going to be promoted on them for a long time and not appear today and be gone tomorrow just like stale news disappears from every other news site.

I personally can't imagine getting the four items above all working simultaneously in a way that would give me value.  So I would not be a user of that service.

You have two different materials and two different shapes.  Each of those materials should have different characteristics and each of those shapes should have different characteristics.

If I owned this site I might create four pages....

Round Wooden Widgets - Size 1 to 9

Square Wooden Widgets - Size 1 to 9

Round Brass Widgets - Size 1 to 9

Square Brass Widgets - Size 1 to 9

Each of these pages would have substantive content.  For example: why brass round widgets are the best for certain people, the best for certain uses and how they compare with the wooden and the square.   These four pages would have very substantive informative content and offer the featured widgets for sale.  Maybe I would have informative content in the right column and images with purchase buttons in the left.

I would attack with pages that are: informative, unique, substantive, well illustrated and transactional.    Do this well and I think you will kick some ass.

If you put the most popular sizes in the title tag that will give them nearly as much relevance as separate pages and the substantive content will compete well against sellers who have one size on skimpy content pages.

Defeat your competitors' content and get your keywords into kickass title tags.

People can only speculate on this and those speculations might be wrong.

However, I believe that the page on your main site would get a TINY boost.  This auxiliary website is only a PR2?   That is not very much.

But, how much of a boost you get will depend upon the strength of the auxiliary site and how badly your primary site is being beaten by other sites in your niche.

Also if the auxiliary site has the same links as the main site then you are not really adding anything new of value.

How much of a boost you will get is unknown unless you do the redirect.  It might move you up a couple positions if you are on the second page.  I would be really surprised if it moved you up any more than that.

If I had a main site on the second page I would put my energy into adding new content and promoting it until it completely eliminated the value of the auxiliary site.

lol....  thanks for the laugh!

I have a blog that gets very short posts about industry news (not promotional stuff - genuine news).

I hate it when somebody sends a spammy promo request (which either gets deleted manually or filtered (thanks to gmail you can have an unlimited number of filters).

Then they call on the phone to be sure that I got it.

I feel like saying...  "Nobody gives a damn about your ________ (tenth anniversary, staff changes, retirements, president's chest thumping video)".   My readers would unsubscribe if I published that crap.

This is the approach that I am using.  I spend all of my time creating content.

It is a really really slow way to start but every bit of content that you get up starts to pull in a little traffic and after you have done that for a while it starts to build momentum.

I would focus on the following types of content...

-- misconceptions (these surprise people and can get shared)

-- basic knowledge explained exceptionally well (if you can do this in best-on-the-web quality it can get shared widely - but slowly)

-- things that everyone should know but most people don't know (how to select mountain bike tires for sand vs mud vs gravel vs pavement)

-- demonstrations (how to change a mountain bike tire in 50 seconds)

-- stuff that pisses people off  (how to prevent flats... focusing on rim strips, spoke ends, tire selection, tire inspection, inflation, what to avoid hitting)

-- stuff that surprises...  (the number of calories required to finish an ultradistance triathlon and the amount that must be consumed on the road to keep from bonking...  on top of that there is the liquid requirement - which varies by race day air temp - very different approaches for 50 degree race day in Montreal and a 90 degree race day in Florida)

It is really rare to have something go viral.  I shoot for things that are simply good content that people will share if they like it.

Can you see any traffic coming through that link in recent analytics?

If people are flooding in that might make you want to handle it differently than if nobody uses that link.

Adsense

Sell ads to ebook sellers

eBook affiliate programs

Start writing your own romantic eBooks

Fabrizo,

I am saying what I would do if this were my site.

You have posted many questions on this forum about this site and have gotten advice from many different people.

Forums are great places to learn and lots of people spend lots of time here and give very generous answers.

In my opinion this site has technical problems that you are only going to get solved when a really competent person has the time to study it thoroughly.

I am not trying to drum up work for myself by suggesting a pro.  I don't do SEO for hire.

I am just giving you my opinion on what is needed for this site.

Good luck.  I've given you my best and final thoughts.

I would hire an expert who knows how these things are handled by search engines.

I am not going to look at this site any further because it is at the limits of my ability to diagnose.

However, I think that parameters are causing a huge problem, I think that there is a lot of linking into search results, and I think that there is a big problem with thin and duplicate content.

If this was my site I would hire a pro who knows about this stuff, be willing to undertake a major restructuring, and be willing to write an awful lot of content.

===================

that's the last I can offer....  good luck

This is a really bad idea  isn't it? In my opinion, it is a very bad idea.

It's best to keep the site locked up so that the marketing people can't monkey with it.

Universities are really bad about managing websites.  They change department URLs from egol.edu/chemistry to chemistry.egol.edu and then to chem.egol.edu and then to egol.edu/chem

Somebody gets the idea that they need to change the URLs so they then run wild with it.

Then, thousands of high schools, other universities and other webmasters have linked to these various URLs, which have been changed at whim without redirects.   It is really rude to the people who have linked to you and it shows that the university webteam do not plan and don't know what they are doing and are inconsiderate about the people who are willing to send them traffic.

I have a website that links to lots of university resources and we have to check those links every year because university marketing monkeys keep changing them.  I am betting that 20 to 30% of the URLs must be edited every year.

Sorry for the rant.

In my opinion, these are not two different pages.  They are the same page with a different parameter.

I am not an expert on how search engines handle these types of URLs but if this was my site I would be using a technology that allows different tabs to display without adding a parameter to the URL.....

If you combine these topics you will have a loss of relevance for each of them individually..

The only way to avoid the loss is to write substantive and unique content for each keyword variant.

There is no way to get out of this work unless you give up and allow your site to suffer from the thin content and duplicate content.

You could write a blog post for YouMoz..

http://www.seomoz.org/ugc

Go to your profile page and look in the right column under "My Moz Stuff"... then "Manage YouMoz"... then click on "Compose a Blog Entry".

I think that anyone can submit a post... but they have a filter on what gets published to keep crap off of the site.   If you read what's out there you can see a lot of really high quality postings.  The best ones are promoted to the SEOmoz blog.

it's not one that I would recommend to a client or present as a link building strategy

I agree, I would not recommend it to most clients because most clients are not able to produce best-on-the-web content.  If they are producing pedestrian content this approach is not going to work.

SEO is about accelerating and amplifying that process for maximum results.

I agree here too.  I could make more money by promoting the articles, but I would rather spend my time producing content.

Once you have hundreds or even thousands of high quality pages on your site then you have a level of momentum that would be hard to reproduce with linkbuilders - especially after they have been working for a few years and picked all of the low-hanging links.

Wait until they tell you that they are taking your adsense account down in 72 hours... and you know that they have an algo problem... when you tell them that a noob employee who doesn't know the rules that you display ads under tells you that you are down to 48 hours.

Always have your competitors telephone number handy to give to these people.

I've not done any linkbuilding for five or six years.

I publish content that is usually one of the best pages on the web for its topic.  Those pages rank deep in the SERPs at first but slowly climb and in a year I check and they are often at or near the top of the SERPs.

Each one of those pages pulls in more daily traffic and as you get more pages up, more people see your stuff and that gets you exposure for likes, links, tweets, stumbles, etc.

It is really really slow to get that started but once you do it builds its own momentum.

I use a Perl program to scrape my category feeds and save each category as a small html file with  hyperlinked blog post titles.   These small files are then used as server-side includes on lots of category-relevant pages of my site.

That way, when I publish a new blog post, the Perl program (which executes hourly as a cron job) automatically publishes the includes.  That gets links into new blog posts from thousands of pages - huge linkjuice hits them immediately.

Because we put up several dozen new posts per week, these includes have fresh content cycling through them daily.  It's also a good way to market your content to people reading similar topics on your site.

Just keep working.  This stuff comes and goes in some SERPs.  Focus on long term assets for your website.  Keep you eye on the ball.

I honestly think that "company news" has very tiny value compared with information about how to select products, how to use them, what can be done with them.

Nobody gives much of a crap about numbers, staff changes, store openings.... yawn...  .    Focus on evergreen content.

Right... I carefully read the titles and descriptions of the talks that will be given.   Lots of stuff does not apply to you, some you might already know, some might be over your head.

Look for a meeting that has lots of talks that make you salivate.   That's the one to attend.

I often get more out of the exhibit hall than out of the talks.  You can ask lots of questions there, leave, think about them and then go back.

Don't change a URL just because it is htm instead of html.

That change will have ZERO positive impact.  ZERO.

These aren't fluff PRs, they are actual news and can provide some value for linking opportunities (woohoo).

If I had content that is this good I would not be syndicating it.  I would want it exclusive on my own site.

Links in press releases are a good way to get Penguin problems.

This is not a simple question.

Keyword research, knowledge of how YOUR visitors search, and information about the content potential of your site should all be considered to arrive at an optimal decision.

Since I don't know much about your website, traffic, visitors and keywords I should not give poorly-considered advice.

RTM.

I don't want to give blind advice.  So, the best I can recommend is to use the Google Adwords training... or read Advanced Adwords by Brian Geddes.

You can blow a lot of dough on adwords and save massive amounts of money with just a little knowledge.  Setting good bids depends upon your conversion rate, profit data and opportunities for recurring sales from new customers.

Be careful.

There are a few ways to solve this problem when you are offering very similar products.

1. Spend what it takes to write unique and substantive content for each product variant.  I use this for my most important products, often writing over 1000 words and adding several photos and sometimes a video.

2. Combine similar products and offer them all on the same page.   I do a lot of this with color, size, material variations.

3. Publish pages similar to what you currently have and risk a duplicate content problem.  (this is called "take your chances with Panda)

4. Noindex similar pages or use rel=canonical to assign the duplicates to a single URL.  I have a site with lots of pdf documents.  All similar documents are offered via an image and a download button on the same page.  The pdf documents are blocked from indexing and assigned to a single .html page using rel=canonical via htaccess.  (I had a Panda problem on this site because of the many pdfs and their host pages.  Rankings went down across the domain.  After I noindexed pdfs and assigned each pdf to an html page with rel=canonical via htaccess my rankings came back in a few weeks)

If you have a kickass blog that attracts readers, links, likes, shares, etc., moving it to a subdomain will decrease the SEO value of the blog to your ecommerce rankings.  Why?  It will be on the subdomain where the link value is only partially shared with the root domain.  So, rankings for both the blog and the store might fall.  A couple years ago, I redirected all of my subdomains to folders in the root and the results were immediately kickass.

If you don't have a kickass blog it might not matter what you do since the blog really isn't an asset to the site that attracts readers, links, likes shares, etc.  In that case maybe you should dump the blog or kick it in gear if you want to spend your time in a worthwhile way.

I value my blogs highly enough that I would dump an ecommerce system if it was stinking up my blog.

I would not do this if I was an employee... but....  I would ask him to bet me an amount that would be equivalent to about  "one month's pay" on the results.

He is a chicken so he wouldn't accept that bet.  And if he did accept I would want it in writing.

In my opinion, the links are still evaporating pagerank.

If some of these pages are still in the index they could be counting as thin/duplicate content.

What would your response be to that?

• thinks for a while *

I would be mad about this.  This is why I prefer to be self-employed.

I don't know the temperament or personality of this person.

I might not be working there much longer.

It seems to me that the effort required to cut links into these pages is tiny and the potential for gain is pretty high.

Downside risk is zero.  Upside opportunity is good.  He is a chicken and a fool.

Marie is right.

I only looked at the article pages.

I am willing to bet big money that you have a Panda problem.

The thin content pages should be noindexed or removed until you have content for them.

If I search Google for unique sentences from these articles between quotation marks,  I see that the pages are in the Google index.   Also, the sentences are unique to your website.

So you are getting indexed and not being filtered because of duplicate content.

I only see seven linking root domains to your website, some are directories.  So, I don't think that your site has much power.

===============

On my sites, I notice google is quick to index new pages but those pages take a lot longer to develop good rankings.  They often start out very deep in the SERPs and climb slowly to where I would expect them to rank.   These are pages of substantive content (2000 words and six images) with PR6 and PR7 links into them from homepage and category pages.   I published an article in November, 2012 and it originally ranked at about position 150, then slowly moved up a few positions per week and finally entered the top 10 this week.  This is for a keyword with a difficulty of only 45%.

Are these those thin content, duplicate content, review and email pages?

There are links into those pages that are evaporating pagerank.

Two links on each of your product pages are being wasted.

If they are getting indexed then they are dead weight on your site and make your site look like a skimpy spammy publisher.

Let's say you work really hard to make nasehi.co a very interesting and valuable site but I own nasehi.com.   You know that lots of your hard work is going to enrich me because lots of your visitors will type nasehi.com instead of nasehi.co.  Maybe I will get 10% of your type in traffic.  Also, some people building links to nasehi.co will by error make them to nasehi.com.

Thank you!

Yep, that is a short and sweet answer.

Great websites link out to other great websites all of the time.

To get them to link to you, create content that makes people say WOW!

I can understand how it would be attractive for a company to "own" the content that it publishes.

However, it is possible, if you are getting articles from very high profile individuals in your field, to obtain value from having those individuals associated with the content.    The author also gets credit for the content that they write for you.  This could be "win-win" in many ways and be very different in an author's mind from "they own".

Would the lack of proper redirects be the sole reason for the drop?

Many things could cause a traffic drop.    It sounds like your site is a candidate for lots of problems.

I would hire a pro to review the site since the site has these obvious problems -  my bet is that there are other problems and things that could be improved.

I think it would be money well spent.

I think that some of the most dangerous folks of today are in the public relations / publicist area.

Lots of these folks don't pay attention to what Google is saying and they are running wild trying to get duplicate content published and links to their clients posted.   Lots of these guys are old farts who made their living sending out paper press releases by mail.  Now they are trying to do the same thing digitally by posting on blogs and hiring labor to forum comment.

Although lots of this content and message is of highest possible quality their methods are making them spammers who wear suits to work.

With the amount of information given, the only thing that anyone can do is guess.  So many things can be the cause.

If you want to move forward from this you can work to improve one design or another.

I am still wondering if it was Thanksgiving or end of the fall university semester that caused traffic to tank and this problem really didn't exist.

So how would I go about condensing this into a list of keyword suggestions to target for optimising?

If this was my list I would have it in excel and sort it by volume.

Then I would look at it, starting from the top to see which ones are most important for the success of my business, focusing on the ones that represent service areas, products and strategic information categories.

Then on small-post it notes I would write these most important phrases.

Then on my planning wall I would draw a vertical axis and horizontal axis.  The vertical axis is labeled "profitable", the horitzontal labled "sharable".  Then each post-it gets placed on the graph according to how profitable and sharable the topic is for my busness.

The ones that are stick closest to the top right are attacked first with great vigor, the ones that I can produce kickass content for are attacked next with great vigor, then keep working at all of those that are very important.

After you are done there the remainder can be blog posts for the next several years.

This is just one way to think of content categories.

At my office the ones that get done first are the ones that are the most fun to do - because that is where the best work is produced.

If stripping the sidebar would boost rankings then every smart person would be running a nudist site.

Rankings aren't that simple.  That sidebar is a great place to offer visitors additional pages to visit and a great place to earn income from ads.

I am not taking any of my sidebars off and my sidebars have more links that most people say are allowed.

In my opinion, the author of this type of content should know enough about the industry that he/she can easily identify (or immediately knows)

-- the public misconceptions  (these often will be very interesting to people)

-- what people need to know that they usually don't know (this surprises them and is very sharable)

-- the "hot button" issues (plenty of these about waste and they can go viral)

If the author does not know these types of things about the industry then he/she is the wrong author or he/she needs to do a lot of learning.  There are a lot of topics in this industry that can get venomous.  Lots more that are very touchy.  All of them must be 100% technically correct when there is a lot of misinformation about this topic out there.

I'd talk with the client about this and be prepared to say that I am not the right person for this content job.

"Howdy Doody"

Ha ha...  I thought that Robert Fisher and I would be the only people posting here who know about "Howdy Doody".

Thanks for the laugh.

Am I right or wrong here?

I agree. I think that Google has lots of problems here.

sulfur and sulphur have lots of problems

gray and grey have enormous problems

From what I see proper nouns for names of people, places and things cause a lot of the problems - but there are lots of webpages that seem to be overlooked or unreasonably ranked.

Any help.....

I don't have any help.  I can only say that I am gunning for American English usage as that is where I think I will get the most traffic - and that is where my website is hosted.