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This is "express review - 90 minutes"... go see the options here...

http://sitetuners.com/services/conversion-diagnosis/landing-page-review/

People SCAN the SERPs.  They don't read every single word of each and every title.

So, if you want them to read yours you better make it something other than a reallylongtonguetwisterwithapipeandcaboose

If I thought that most people are searchin' for "Dorothy Shoes" ... and some might include "Wizard of Oz" then I would have those in the title and not much else.

You don't need "girls" because very few boys are searching.  And very few people are going to use "deluxe".  Drop the pipe and the repetition.

... and if these shoes are the "ruby slippers" you better get that in there...

Dorothy Shoes: Ruby Slippers from the Wizard of Oz

We sent them URLs for pages that we wanted to improve along with our objectives and concerns.  They reviewed those pages in advance of a small webinar where we both looked at the pages on screen.

They told us what they would change and marked up the screen with suggestions.  All of this was recorded so we did not have to take notes and could watch the recording later as many times as we want.

They started at home page and gave us comments... went onto sales page and gave us comments.... went into shopping cart and gave us comments.

We looked at sample pages from other websites to compare how others have optimzied.  We looked at what sitetuners is doing on their own website to see how they optimize.

After this meeting we spent a few days making changes then had another webinar to review.

We did this on pages that receive a very small number of conversions per month where it could take a very long time to get enough data for meaningful decisions.  We applied similar changes to other parts of our site and believe that we are making more sales.  (This in my opinion is one of the most valuable things about the service.  When you have high value conversions that don't occur very often you can get expert advice on how to optimize the page - without letting an A/B test run for months.  Surely their guesses are going to be a lot better than mine!)

I am still using it on all of my sites... getting hundreds of actions per day.  Works great - but I have very few canonical problems.

Thanks!

Would be nice to have the ability to place keywords in folders.  Then with one click check the rankings of the entire folder.

Maybe that's askin' too much?

Usually works poorly or not at all for me.

Your first job as a webmaster is to educate yourself.  That is where SEOmoz is helpful.

How the subscription for seomoz will help to improve the traffic of my website ?

This is the second job of a webmaster and you must do this work yourself based upon your knowledge.  No knowledge = no results.

You suspect that you have received bum data...  don't fret over it.

I have found that the less attention I give to these competitive analysis tools the more work I get done.

There was a big change in Google that rolled out on the morning of March 23rd....  I think that it is an algo change and not related to Panda - but that's just me guessin'

One of my sites (large info site with adsense and small store) moved up one or two positions for most keywords and another of my sites (small retail site with many articles and adsense) moved down one or two positions for most keywords.

So, my sites didn't move much.  However, in my SERPs I have seen lots of other moves.  Mostly big brands moving up, surprisingly a few trash sites moving up, and the typical retail sites dropping a couple positions as amazon, ebay, wiki and about move up.

Tim or Robyn at SiteTuners.com

An author who is an authority for a topic area should have a site that is THE BIBLE for that topic.

When your client's work is viewed on another website some of those visitors might visit your client's site to obtain more information.  So instead of displaying duplicate your client should have additional, supplemental, more detailed, case studies, examples. Knock their socks off.

Use the satellite content as invitations to view more and impress them when they arrive.

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There is nothing wrong with linking out to examples of how other websites are helping her spread the word about her expertise or her message.  The problem that might arise is that these other sites might be more powerful and her content on their domain might outrank her for important income-producing keywords.

There is a difference between links and linkjuice.

Links themselves are worthless, it is the linkjuice that does something for you.

Let's say that you make 30 blogs and toss them up to the server.  Each blog has a few links to your website.

What will you get from that?    NOTHING

Why?  Because before your blogs can pass any linkjuice to your primary site those blogs must have linkjuice flowing into them from outside of your network.  Until you have that your blogs will not be indexed and because they are not indexed they will have nothing to pass on to your primary website.

For your scheme to work you need a source of linkjuice from outside of your own network of websites.

If you can come up with that linkjuice it would be a lot smarter to simply connect it directly to your primary website instead of filtering it through a bunch of orphan blogs.

Lots of people think that they can manufacture links.  Yes, you can manufacture links but there is only one place to get linkjuice - and that source is outside of your own network of websites.

It is a simple Perl program that we wrote.   It reads the feed and writes it in our desired format to a file.  That file is then inserted into pages as a server-side include.

We have that program set up to execute hourly as a server cron job.

It is an easy read-write program.

The category includes are written at the same time.  For each post the Perl program looks for category assignments and writes each of them to a server-side include specific for that category.

I have a program that scrapes my RSS feed and rewrites it into one of the columns of my homepage.  It displays the post title as anchor text and a few words.  This promotes all new blog posts to homepage visitors and passes a high PR link into every new blog post.  Using crazyegg I can see that lots of people click those links.

This same program places the rewritten feed on other pages of the site.  The posts are also added by category to relevant pages of the site.  So within moments after a blog post goes out, dozens to thousands of links from relevant pages all across my site are pointing to it and sending PR and visitors.

Additional benefits are added word diversity to pages all over the site and fresh content added daily.

I agree.

I pay to have a lot of jobs done and do a lot of jobs that I could easily pay someone else to do who is already on my staff.

Part of the decision has to do with which jobs I enjoy.

We sell a product that I am fascinated with.  All of my employees know how to prepare that product for sale and they do that work part of the time.  They do an excellent job.  It's honestly boring work.  However, I spend more time on that task than they do - because I enjoy doing that job.

I would be checking the SERPs to see if there is duplicated content on a more powerful domain.

I really like Nakul's idea for this.

If I was in such a group I would only have guest bloggers who are writing on subjects that are tightly related to the theme of my site and make a genuine and logical contribution to the content from a visitor's perspective.

I would think the key is to utilize SEOmoz to create a site that will become it's own DA & PA powerhouse.

I agree... or at least, that is my approach.

My decision to enter a competition is based upon a few things.

If I am considering an information SERP then my decision to compete will be based upon my ability to produce greatly superior content.  If I can do that it does not matter who is the competitor I will go after them.  However, for this type of competition I would be looking at search volume and then the revenue potential of contextual ads - then compare that to the cost of the content.

I will often use information content to attack a product SERP - especially if it is a product where buyers want information.  Information pages will sometimes succeed in SERPs where it can be very very difficult to rank a product page.

I am more conservative when attacking product SERPs with product pages.  If I don't think that I can rank well on domain authority alone I will not attempt that SERP with a product page because I don't do linkbuilding.  I will instead attack with an information page that presents my product in the form of a house ad.

I agree with the subfolder.

Consider these things.....

-- Do those posts pull traffic from search or other websites?

-- Can you do anything valuable with that traffic?

-- Do those pages have any external links?

If your answer is "no" to all of these questions then simply delete them?

If your answer is "yes" to some then you must decide to keep, delete, redirect or improve.

I have a blog that gets lots of temporary content and I place it in folders such as mysite.com/blog/2012/02/

Those dated folders make it easy for me to redirect entire folders when I retire content - and I retire over a thousand posts per year.

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Now, here is a little complexity... maybe you should not be indexing these posts if they are trivial, duplicate content or have some other problem that Panda might be picky about.

After reading your question... I came to the conclusion that you are the type of person who should bet on himself.  You know your biz, know your audience, embrace numbers, know how to calculate and enjoy it, maybe you enjoy a little competition.

If that is the case and if you can spare a few days up front for learning and a few hours per month at first (which may decrease over time), then I encourage you to consider doing the PPC yourself.

Not trying to bash the PPC pros... but for doing the PPC for your business, I would put my money on you.  You have the analytical skills and the biz knowledge plus you are the one with skin in the game.

I suggest that you do what I did....

First, start practicing a bit with PPC..... then read Advanced Google AdWords by Brad Geddes... then attend one of his Adwords Seminars. http://certifiedknowledge.org/adwords-seminars/

If you do that your competitors will be in trouble.

Keep in mind that PA and DA correlate poorly with Google SERPs.  They measure very different things.   If you use them you can be scared off by poorly optimized pages competing for your terms and you can attack positions thinking that they are easy when they are not.   These tools are useful for getting a general lay of the land.

1. Are Page Authority & Domain Authority closely related?  Yes and no.  If you have a domain with enormous authority it tends to pass some of that down to individual pages.  In the Google SERPs, I believe that domain authority (as assessed by Google) is much more important.  Brand new pages on Amazon.com or Ebay.com or About.com can be very competitive in the SERPs because google highly values authoritative and trusted domains.

2. What PA is considered surpass-able?  That depends upon which site you are using for the attack.   If you are attacking with a site that has a domain authority of 80, new pages on that site can kick down doors.  If you are attacking with a site that has a domain authority of 20 then you have a heap of work to do.

3. What difficulty percent would you consider competing for?  This again depends upon the site that you are using, the business model involved.  Some people have the skill and resources to make big money on elephant hunts, others have access to labor or programs/data that enable them to make a lot of money hunting toads.  It's like comparing finest diamonds to costume jewelry - smart people can make a lot of money at them or loose their shirt.

lol... thanks for the report.

Those are probably the guys who have already been banned from Adsense. 

Most of my "alerts" are from crap on sites.google.com

"you must have a blog for SEO"

ha... those are blog evangelists talking...  now everyone is saying that "you must have a FB presence"...  and that isn't correct 100% of the time either.

In my opinion, most of the blogs on the web "for SEO purposes" are weak efforts that have negative ROI.

I agree with Alan in that you need a blog that is enjoyed, shared, liked, linked.

So, ask youself if you are publishing trash just to have a blog?  Is it attracting any links, likes, shares.  Is it pulling any traffic.  If those things are not happening then you need to change your authors, your topics or just close the blog down.

lol.... right... that did hit really high on my BS meter.

I am seeing (as of this morning) that lots of the SERPs that I watch are completely scrambled.  The rankings of sites are shuffling like the Google dances of 2003.

I don't think that there is a simple answer to this.

I would study the content, current traffic, conversions and links into this site.  Then decide how all of those individual pieces can  best become assets to your primary site.

It is possible that your ROI will be higher allowing both sites to survive.  Or possible that the newly acquired site is of very little value or even risky.

Seen this?

http://www.buildmyrank.com/news/its-been-a-great-run

They seem to be good minded about what happened.

Matt Cutts has been talking about cracking down on overoptimized websites.  In my opinion, a good way to attack that is to eliminate the value of anchor text.

I would not add a link with an exact match anchor text.  My domain would be the anchor text.

I believe that it produces a page with rich media that search engines might rank better.  And if it increases visitor engagement then that might improve your rankings through their links, likes, etc.

I add videos to a lot of pages.

If a post on this topic appears over there it will get a lot of links from Q&A.

Some shady link exchange guys place your links on orphan pages  that themselves do not have any links.  As a results those pages and your links are never discovered in the crawl.

Also, lots of webmasters decide... I'll toss up a new domain and load it with links to all of my sites.. he he... they toss up that domain, it never gets discovered (because it has no links) and all of that effort was wasted.

Thanks for explaining this, Cyrus.

This question is asked in Q&A over and over and over again.

The people asking believe that the SEOmoz results should match the SERPs.  When they don't they think that the results are flawed or Google isn't treating them fairly.

Maybe your answer could be posted somewhere and linked to from the tool results with anchor text..... "What do these results mean?".......... or......"How to use these results?"

I agree with Matt.  Rewrite the content.

.... but, if these sites belonged to me I would probably merge them and put my entire attack into the stronger of the two.

If you hire me to build links for you.  I could see where all of those links come from and then as soon as my contract is done with you I go straight to your competitor and ask if he needs links... then get paid by him.... by then you will need more links. 

Or, I could toss up my own crappy site, immediately get all of the links that I got for you and that puts me into the money.

So, where the links come from could be considered the most valuable of competitive intelligence.

I started salivating when I read what you currently have on your site.

Then I got a little nervous when you talked about combining all of those great pages.  I believe that if you do that you will create ten powerful pages... but I think that some of your granular rankings will be lost.

Don't get me wrong, I am a enormous advocate of the huge, substantive article with lots of big juicy images.

Here's what I would try if this was my site.

I would make those ten big pages and optimize them like categories.   However, instead of rewriting I would make them look like blog category pages with the first 100 words of each sub article and a really nice image for each.  These would link to your current article pages similar to a category page of a blog linking to blog posts.

I would also put work into each of those 60 articles... improving them, adding photos, updating the information.

I think that this would be kickass giving you the best of both.

Since blogs do linking this way everywhere, I think that the risk is low.

I would say "yes" to both A and B.

However, I am willing that pagerank has a much higher correlation with both of them.

I have expiring content on one of my sites.

I place all of the postings into folders according to date such as...

mysite.com/postings/2012/02/job-at-mcds/

Then on certain dates I add an htaccess file to the /2012/02/ folder that will 301 redirect all items in that folder to the homepage.

You could 301 the old posts to a job search page or some other type of page that will introduce the visitor to your site.

Would you dominate your competition?

My bet is "yes".

Just guessing.....

Your analytics are not working properly today.

Google has move images above your position in the SERPs.

Your hosting is not performing.

I never request links.

I spend 100% of my time on content and links appear as gifts from people who like what I create.

So, I can tell you with great certainty about the anchor text that appears on natural links.  The links that I receive do not come from anyone who is thinking about SEO or has received any incentive to link to my site.

Almost all of the links that point to my site have "mydomain.com"...... "here"...... "this"..... "video"..... "photos".... as anchor text.

When the anchor text is a keyword it is usually a single word such as "Chicago" or "diamonds".

So, when I hear google talking about cracking down on "overly SEOed websites"... I am thinking that they could easily do that be removing the credit given for anchor text links.  That's what would happen if I was the boss at Google.

My blogs are in the blogroll on many other blogs.  Every one of those links has my domain as anchor text.  None have a keyword as anchor text.  From my experience it is really rare to get a keywords as anchor text on blogroll links.

I know someone who had several duplicate sites on same server with links connecting them.  All of the sites disappeared from google and have been gone for over a year.   They are still in Bing.

If I had the $2000 I would spend all of it on content... and if I had a steady stream of $2000 / month I would spend ALL of it that way.

Would I do it if I were your client?  I don't know.  It depends on three things....

1. Who will be making this content?  Most people can't make successful content.  At least, that's my opinion.

2. Do you have content ideas that will hit a homerun?

3. Do you have an audience who will engage with that content? (share it widely)

Do you have ALL THREE of these?  If you fail in any one  of them then you wasted $2000.

To be fair, you need certain things in place for paid links to succeed.  Those things vary by niche but are mainly based upon what is on your site and how effective it is at converting visitors into money.  Much more complex, in my opinion, but easier to pull off.

I would place this blog on the primary domain.  Then all of the value from links that hit the blog will help power the primary site.

I believe that the job of the SEO is to ask the client "where do you want to be visible" and inform them "where you can be visible".... then let them know that visibility there will never happen unless they have content that positions them for the target keywords.

So, I would let them know what it will take to be visible for some of their important keywords.

No, Google just beat the value out of the H1 to the point its on life support..

I agree.  That's why having 18 of them on one of your pages probably isn't going to tank your site.

I am not advocating more than one H1 tag... just sayin' that I don't think that this is a big deal.

You probably read this...

http://www.seomoz.org/blog/how-garbage-ranks-in-the-serps-a-case-study