This is a test post... Cheers!

Do we really want to have 'leather billfolds', 'leather ipad sleeves' etc. at the top of every category?

I am very picky about what goes on my websites.... but it would not bother me very much to see a three column page with headings of "leather this"... "leather that".... "leather something else".    As long as you are using natural language everywhere else on the page.   Since "leather" isn't in your domain name you need to communicate what your product is made of.  I am sure that your client would rather tell the customer that the billfolds are made of leather than have customer assume that it is plastic.

So my response to your question is.....

What is wrong with having 'leather billfolds', 'leather ipad sleeves' etc. at the top of every category?

Unlimited budget?

The first thing that I would do is get a big piece of framed canvas and a bucket of red paint... then paint on that canvas "Don't Blow the Money".  Hang on office wall.

Next get another piece of framed canvas and draw a big line down the left side and a big line along the bottom.  These will be two axes of your chart.  Label the left axis "profitable"... label the bottom axis "linkable".  Hang that on office wall.

Now, every idea that I get for improving the website, write it on a card and pin it on the chart , positioning it along those axes according to its potential profitability and potential linkability.  Work on those ideas that plot with the highest total potential - focus on projects that plot farthest to the right in the early stages then move north.