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Thanks!
That's why designer/developer links will never appear in the footer of any of my sites.
If the designer/developer expects these links it should be part of the discussion before any design contract is written... and they should feel free to quote a higher priced option for the work being done without the expectation of a link in the footer.
Do you think that keyword links in the footer of a site might look like paid links?
I am really interested in hearing what others have to say about this.
I know that .pdfs can be very valuable content. They can be optimized, they rank in the SERPs, they accumulate PR and they can pass linkvalue. So, to me it would be a mistake to block them from the index...
However, I see your point about dupe content... they could also be thin content. Will panda whack you for thin and dupes in your PDFs?
How can canonical be used... what about author?
Anybody know anything about this?
When you say... "White Paper"... does that mean publishing it in .pdf? I would not do that unless you need it in that format for controlled printing or distribution.
Otherwise I would publish the paper on a standard webpage because they are easier to optimize, easier to monetize and fit into the format of your website.
If you do go with PDF, remember that you can optimize it to be seen in the SERPs, include links to your website and that many shopping cart links will work within a PDF.
I agree. Most of the articles that I have written have taken at least 8 hours. Some have taken over a week with a photographer/artist helping me with images.
I know that lots of people don't believe that we spend this much time and think that 20 minutes of yada yada text is going to be competitive.
If your blog posts pull in traffic then sitting on them is like walking away from money.
How much money will it cost you to sit on them. How many likes, tweets, links will it cost?
If not much then publish them.
Even if you post them all simultaneously and you can still promote them individually. (This is one of the problems with a blog... it chronologically posts your content. If you were publishing on webpages they could be indexed and on the site but not brought to the homepage until promotion time.