In general its bad practice to put images in the H1. This doesn't mean if you just stuff a few keywords in them that you'll rank better either. But the Header tags are meant to hold text - text that accurately describes to the reader what they should expect to see below the header.

Bill's article on headers is fantastic.

And the original source from w3.org says:

"A heading element briefly describes the topic of the section it introduces...." - basically that it's meant for text. Source

So as Bill says, if you correctly set up a semantic relationship between the title, headers and content on the page, you can help users and engines understand what the page is "about" and thus rank better in that sense.

Hope that helps!!

-Dan

Hi

A canonical is kind of like a last resort if a redirect can't be used - and best applies to handling campaign URL parameters and session IDs etc. You really ought to redirect all possible variations of the homepage to one singular URL no matter what. This way people will only link to one version of it (or at least be more likely to).

-Dan

Ross

Bing could be doing something wonky... see where I show you on that search - http://screencast.com/t/2KGmi5gWO

I just did a post on my site this week about some weird Bing results, so I wouldn't be surprised if there is something weird happening.

The big question is, how is traffic? Did you check analytics? Its not impossible it could be a rank tracker error.

-Dan

I would have set up 301s in .htaccess.

However, I think you may just be citing a correlation not causation.  You have some WAY bigger issues:

1. The homepage can be arrived at by:

• paysubsonline.com
• www.paysubsonline.com
• paysubsonline.com/index.aspx <--returns a 404
• www.paysubsonline.com/index.php <-- loads a "coming soon" page, completely different than homepage, though which you can get to - https://paysubsonline.com/howitworks.php and others etc...
• www.paysubsonline.com/index.html <---returns a 404

Redirect all possible variations on the homepage to one singular version and fix that old site that's showing up.

2. Your sitemap has all URLs that look outdated (.htm extension and have "www" while the internal links in your site do not have "www") <--update your XML sitemap and resubmit to webmaster tools

3. You have not robots.txt file.

4. You have no canonical tag - which would be the last possible line of defense against all the duplicate content.

I'd start with those things, hope that helps.

-Dan

Hi

Both sites are showing for me in Bing on site: search, searches for the domain and brand name searches.  What are the other searches/keywords where ranking has dropped?  At quick glance I didn't see anything out of the ordinary in Bing.

-Dan