What are you using to check for the back link? The BBB page contains the links and the page appears to be indexed in Google. Perhaps your link checking tool hasn't found the link yet.
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Posts made by Gyi
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RE: Why doesn't the Better Business Bureau show up in my link analysisposted in Link Building
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RE: Is there an easy way to see how competitive a local search term is?posted in Image & Video Optimization
+1 for mozbar overlay & getlisteg.org
You can also look at your competitors' Google Places and review the "More about this place" section. You should be able to get a good idea of where your competitors are obtaining local citations.