Well, we have taken the big parts, like the valuable metas, and made sure those were visible, and over the next month or two we are slowly adding pieces of the content back into the main portion of the page.
A lot of the content was just fluff, and really wasn't helping us. Our original website was 600 pages, of those 600 pages only about 40 were actually ranking, so what we did across the board was make new pages to exemplify our services better, with better URL's, better optimization etc, then we took the old pages that were currently ranked, and brought them over UNTOUCHED with the same url and are putting them in the blog section.
Over the next month, we will slowly be pushing people to the pages we want people to be landing on. So, essentially, all of the ranked content is still on the site, in one way or another, in as untouched as possible. We also added new, optimized content, that is now the core of our website, and did a lot of outside marketing to help add to the potential traffic loss from a site redesign.
We relaunched on Sunday, and so far our numbers are pretty on par! So, we will see, I will keep you updated!
-Evan