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Different screen orientation. Someone holds the phone (tablet) vertically and someone horizontally

Template doesn't matter. If you like the layout you can use the same one-page template over and over and make a 1000+ pages website with that template. You can even use 5 different one-page templates to make 5 pages. As long as your content varies, you're good.

Brace yourself for another clunky guide from mr.

I prefer to start with outreach and write content after we've reached an agreement.

Here's what I do:

1. Get a list of relevant keywords
2. Repeat the "creating links to search queries in Notepad ++" from my previous answer to one of your questions
3. Only this time instead of simply creating queries like google.com.ua/search?q=best+cars you need to add an inurl:blog operator, so your links will look like **google.com.ua/search?q=best+cars+inurl%3Ablog **this link will provide you with list of blogs that have content about "best cars"
4. Generate such links for all of your keywords (again, see previous question and answer)
5. Crawl the SERPs with Netpeak Spider or Screaming Frog to fetch domain addresses
6. Once you have your domains you need to get thei emails, you can use tools like hunter.io or any other email harvester or search for those manually
7. you can also crawl these websites with spider or frog and search for the following regular expression: **[a-zA-Z0-9][a-zA-Z0-9.+-]+@[\w-.]+.\w+ ** this search will find any text on a website that looks like **something@something.tld **
8. Netpeak checker (not spider) has a preset setting to fetch email addresses: https://i.imgur.com/BzhzjHD.png but it crawl only URLs you upload, not entire website, so you'll have to get the list of at least 100 pages for every website on your list and then fetch email from those URLs. You can set spider or frog to get you list of top-100 ursl for websites you found.
9. You need to create personalized and automated emails that you will send to these websites. I recommend using **Reply.io **this is my favorite email marketing tool, period. It allows you to send out a chain of personalized emails (Hi [name] I was reading [website] blog. And thought you might want to check out [Thing]) to all of your prospects, and gives you all sorts of valuable analytics data so you can improve your campaigns. I usually create chains of 3 emails and prospecst receive one of these every 2-3 days. So if they ignored my 1st email they'll receive second one in 3 days, if they ignore that one they'll get another email in 2 days and if they ignore the last email that's it. But oper-rates and reply reats on campaigns I've ran were outstanding. With 3-letter chains on 200 prospects per campaign we're getting 70% open rate and up to 30% reply rate.
10. Once you get in touch with bloggers it's up to you to close the deal.

Don't hesitate to contact support of netpeak software, frog, hunter io, reply io and others for help. it always works.

As long as it looks good in SERP and hosts your target keyword you're good.

Yes, google will cut the title at 512px or around 50-60 characters, but if the main information fits within the limit you're good. Plus google still reads and accounts for the rest of your title. Sometimes, shortened title ca even improve CTR, it can work like a click bait title. Think of something like: Best practices for titles are keeping them under 60 chars, adding your keyword and...

But, of course, there's a common practice and it is there for a reason, in the most cases title that fits completely in SERP works best.

Just badges they received for reviews they left. Every review, upvote and etc give reviewer points (like moz points here).

Points: http://i.imgur.com/JoxRVIr.jpg
Badges: http://i.imgur.com/wSSBquq.jpg

This can be a penalty. Yur backlink profile is far from the cleanest I've seen.
48000 backlinks and a trust score of 6, not the best sign.

For instance,
You have 2000 backlinks from a directory which also links to gambling websites, 
700 backlinks from a website which triggers privacy error in chrome
500 backlinks from a Spanish website 
300 backlinks from a French website 
200 backlinks from a Japanese website — all these websites have nothing to do with cars

You have a lot of links with optimized anchors.

I would start digging in this direction to make sure that you haven't been penalized

100% Is virtually impossible, afaik, MOZ accounts for all of the domain's keywords and their CTR.

To have 100% visibility, you'd have to rank on the 1st-3rd position for each keyword that you rank for, which is impossible. Even if you optimize your website just for 1 keyword and manage to get it to the 1st position, you'll still grab some keyword on the way and you'll have your own 'long tail', keywords, for which you rank beyond 20th position.

Here's how keyword position distribution looks like for most websites:
http://i.imgur.com/gozM9KE.png 
Note that most of the keywords are in the tail.

And here's how the visibility changes if you account for all of the keywords:
http://i.imgur.com/pTW6GPN.png

Yes, these don't look great, to say the least. [**Comment removed by moderator.] **Anchors are spammy and all of the "optimized" anchors are coming from websites with low domain quality scores.

This is not good:
[Link removed by moderator]

I outlined two examples (there are more), see that 8 domains link to your website 55 times with an identical keyword anchor. That is as spammy as it gets and may results in being filtered.

It's called an unordered list and it's recommended in cases where you want to get a rich snippet for your page.

Here's a recipe I use to get the rich snippet.

have an H2 with a query that triggers the snippet

How to get the rich snippet

add a 180+ character description after the H2 to get the rich snippet for your page and follow it with any of these:

• ordered list
• unordered list
• table

I would create lists. So list item markup. 
Something like "25 Best Jokes About Horses", "17 Funniest Puns","Best knock-knock jokes"
Btw, Buzzfeed ranks on #0 for the last one: http://i.imgur.com/bws4qDe.png And they used a simple list item for markup.

Tech improved a bit since 2012, so I wouldn't use that article as a guide on what to buy.
Just grab a camera that records in 4k and has a good lens.

Sony makes great 4k cameras two options I'd recommend are Sony Alpha a7R II (expensive) and Sony Alpha a6300 (not expensive) both record in 4k with great quality.

Same advice for microphones, I'm 100% sure there's new stuff out there which costs less and provides the same quality if sound. For one there are now bluetooth microphones: https://www.bhphotovideo.com/c/product/1029165-REG/sony_ecmaw4_wireless_micro_for_mic.html/ and the radio ones have probably improved a lot in 5 years.

It's a matter of competition, not volume.
High volume keywords have high competition.
Low volume keywords don't necessarily have low competition e.g: keywords like mesothelioma compensation will be hard to rank for despite relatively low search volume.

It takes longer to rank for a keyword where competition is higher. Keyword Difficulty metric is your helper here.

Competition on "web design" is waaaay to high. It displays 7 ads in SERP in Tyler TX, which is A LOT. With top websites in organic search being Wikipedia, Behance and even Google. Beating these will require way more effort then you should waste on it.

It's not really the keyword you want to focus on too unless your website is a competitor to Wikipedia. This keyword is too broad and converts terribly if at all.
If you do web design, focus on k
keywords that your potential clients use, they probably search for things like "make a website" and etc, forget about trying to rank for Web Design, do some keyword research, find out what your clients search for and target those keywords.

You won't get penalized for publishing the same content that has been published elsewhere, but the page with that content will probably not be indexed. Nothing to worry about but you won't be getting any organic traffic to those duplicate articles.

Notify.ly bot for slack to track mentions.
Tracking your brand and your competitors' brands is a must. But..

Tracking combinations of competitors' names with words like sucks, sht, fck, bad and so on is one of my favourite hacks.

Depending on your niche and the number of competitors you list, you can get from ten to hundreds leads per month with a very good conversion rate. You'll get an immediate notification when someone who's gone through major part of your competitor's funnel is unhappy, your job is to jump in and provide an alternative. It's manual work, but it's worth it.

TL;DR notify.ly to track mentions in real time.

1. MOZ Keyword Explorer. Keywords Suggestions.
2. Serpstat's "cluster research" feature
3. Ahrefs' "Also rank for" feature.

These tools take the keyword you enter.
Check which pages rank for this keyword.
Analyze every page on that list to see what other keywords they rank for.
Compare keyword lists from each page to see which keywords they have in common.

If there are a lot of pages from that list that rank for certain keywords these keywords will be provided as semantically connected.

For example. you enter a keyword like "wheels fitment", out of 100 pages that rank for this keyword 50 pages also rank in top-100 for the "stance" keyword. Therefore "stance" is semantically connected to "wheels fitment".

1. Crawl entire website and see which descriptions have been updated to the new limit
2. Sort pages in order from most important ones to leas important
3. Rewrite descriptions that look like this: https://i.imgur.com/UadRJT9.png
4. Repeat until all descriptions are updated

No changes here. Sub-domain is still a separate unit from Google's POV.
Links are not liquid and your pages are not communicating vessels you don't lose any "juice" by linking to new pages but things happen.
You can try running your website through Netpeak Spider, (disclaimer: I work for the company which developed it) it can calculate internal page rank for your pages, maybe you'll find something unusual there.

As long as phone numbers are different and businesses operate in different niches you should be fine.
It's a heads up for you on Moz's part.

I would leave it.
If there is a link to the old page somewhere, you'll get a 404 instead of 301 if you trash it. I'm talking about external links, I guess you've taken care of the internal ones.

If you delete the page any direct or referral traffic to that page will result in 404 instead of 301.

Here's what I would do if I needed keywords about chairs with commercial intent.

Step 1: Get as many keywords related to this topic as possible.

Step 2: Paste your list of keywords into notepad++

Step 3: Use replace feature (Ctrl+H) to start each line* with "google.com/search?q=" https://i.imgur.com/sJ1g854.png
this will turn your list of keywords into the list of search queries. https://i.imgur.com/sJ1g854.png
This symbol ^ stands for the beginning of the line in Notepad++, so set N++ to replace ^ with that google thing.
Replace all spaces with a + sign for keywords that have more than 1 word to get google.com/search?q=best+chairs

Step 4: Use crawler tool (Netpeak Spider has 2 weeks free trial) set it up to crawl your list of "google" URLs from Notepad ++ and fetch

's This is where page titles are nested in SERPs, there will 10 h3's for every keyword you used.

Example: https://i.imgur.com/x5UMGSU.png

Step 5: Paste Page titles with google URLs into spreadsheet and use conditional formatting to highlight titles where words like buy, for sale, price, delivery and etc. are used. Use words that indicate commercial intent.

Step 6: count number of commercial titles per SERP for every keyword to see if SERP is commercial or informational.

Step 7: separate commercial queries from informational

Step 8: analyze informational keywords only and build your content strategy around those keywords, they will be easier to rank for with articles and etc.

Google shows you the grouped volume. Which means it takes all variations of your keywords, combines their search volumes and shows you which bracket that volume falls into.

Short version: Keyword Planner is s**t when it comes to checking search volumes.

Ungrouped search volume for your keyword is 140 according to Serpstat and Semrush. http://i.imgur.com/Ke6nVqG.jpg

Moz is using clickstream data to calculate the search volume, which means they have actual data on millions of users and their searches and can calculate the number based on this data.

So, Moz data is way more accurate than what you see in Keyword Planner.

Any organic visibility is always skewed. It's an estimate value that's based on data collected previously but it's still valid for comparison.
If you visibility is lower than that of your competitor it means that they rank higher for more keywords with higher search volumes, well sort of. They can rank first for a single keyword with 100,000 monthly searches and if you rank first for a 1,000 keywords with 10 monthly searches, their visibility is still higher.
All queries, including the branded ones are counted, they may not target your branded queries but they can compensate it with higher positions for more popular keywords and their own branded queries.

Here's me trying to explain how it works:

You both rank for 2 keywords each, one common and one branded for each of you.
Common keyword - 10,000 searches
Your branded query - 3,000 searches.
Their branded query - 1,000 searches.

You rank first for your branded query so 100% of people see it and like 90% are likely to click on it. You get 2.8 Visibility points from a keyword with 3,000 search volume.

They rank first for their query and with the same conditions get 0.9 points because their query gets only 1000 searches.

So far you're in the lead 2.8 vs 0.9 visibility points

Now if they rank first for the common query, everyone will see their website an like 70% will visit. They'll get like 7.5 points.
You rank 8th. A lot of people will see your website but only  around 5% will visit it, so you get 1.8 points.

Their total 8.4
Your total 4.6

Now spread this across thousands of queries and you'll know how it works.

Difference between 12 and 15 backlinks is basically 0 when it comes to ranking. Not sure what you mean by inferior optimization, but there are hundreds of factors in play. Your competitor's domain can be older, can be the first to start targeting this keyword, can have better CTR and behavioral factors and so on, lot's of things that you can't check without accessing your competitor's GA account.

Definitely depends on the topic/audience, like you said. It never hurts to run some tests, and don't take anyone's personal opinion on it. I would say that black check marks are better, but I may be 100% wrong in your case.
Lime green frames improve CTR in some banner ads, despite looking hideous and spammy, same for red/yellow text/background combinations and other questionable things.

No reason to use both. I would even go as far as to say I wouldn't recommend it.

301 and canonical have different purposes. 
301 forwards user to another page. Canonical removes the page from the index but the user is still browsing that page.
I guess you know that.

I wouldn't want to give Google even the slightest chance to mix it up and read it wrong.

You're working in the right direction, guys. It seems a little scammy on the part of search engines to show these search volumes, as if they prompt you to bid on those keywords because they have a high search volume. While they do show the same SERP for this keyword, I believe a page optimized with "Buy a car in Orlando" will have a better score and a lower bid than a page optimized for "Buys a cars in Orlandos".

Vsibilty score is not good for comparing domains at all.
It's more of a metric that you can use to track a progress of a single website. Your visibility will start growing if you start ranking higher for more keywords, which means you're doing good.
As for comparison – it doesn't work because of difference in user intent for each query.
For example we both sell car parts, but I write a buzzfeed-style article about celebrities an their cars and start ranking for a very popular queries like "kanye west car", my visibility will skyrocket, but that doesn't improve my business or means that my SEO is better than yours.

There's more on my blog

guerrillahub.com

Try running your queries through google trends for various states and comparing the results. It will take some time, but it works.

Go to trends.google.com
Type in a keyword you want to research
Choose a region

When choosing a region click on the arrow next to the United States and you'll be able to pick a state. like here >> https://i.imgur.com/ybREtbj.png

Yup, will work if you share it in the right places. We have several articles on our blog which got a lot of backlinks after we shared the link on Quora, reddit, inbound, growthhackers. Bloggers picked up on these and linked to them in relevant articles.

If you don't want to remove these from index and want them to provide more value try adding more fields and up the requirements for the minimum amount of text in the description.

Moz's user profile page is a good example https://i.imgur.com/C4YR7AE.png
There's not exactly a lot of content, but every field is unique for every user

This is exactly what duplicate title means, not that it copies someone else's title, but that you have several pages with identical titles. You must create unique titles for your pages, or use canonical tag if you must use identical titles.

Otherwise, search engines will see that your website has a bunch of pages with identical content.

There are alternatives like Serpstat's "related keywords" and Ahrefs' "also rank for". they determine "LSI" keywords by finding connections in SERPs.
Take top 10 for keyword A and compare it to top 10 for keyword B, if 5 pages from SERP A were found at SERP B it's safe to assume that keywords A and B are related.

You can find some cool keywords with these tools
Example: https://i.imgur.com/wO62vII.png and more https://i.imgur.com/HWiBchu.png

Here's what fitment is for those unfamiliar: https://i.imgur.com/RptDZ1e.png

You should work on your structure and you won't have to worry about it. Let me show you an example on your website with this URL of yours.
Your URL:
1. https://www.www.freightetc.com**/c/heavyhaul/heavyhaul.php - shows info about heavy haul.
2.** https://www.www.freightetc.com/c/heavyhaul/ - not set up properly
3. https://www.www.freightetc.com********/c/ - not set up property********

Then you also have this thing: http://i.imgur.com/BmwLfeD.jpg

SPECIALTY TRUCKING - OVERSIZE – this should be your category. and your URL should look like this:
www.freightetc.com**/specialty-trucking-oversize/heavyhaul/** www.freightetc.com/specialty-trucking-oversize/machinery/
www.freightetc.com/specialty-trucking-oversize/equipment/

Now you have a category (specialty trucking oversize) you can set it as canonical for your heavy haulers and machinery if content on those pages is similar.
Your category will be indexed which is better. So when I search for "heavy haulers" I will end up on your category page (specialty trucking oversize) where I can pick what I need, a hauler or equipment. It's also easier to rank with a category page.

Your website is actually full of errors. the basic ones. I would hire a specialist or if you can fix all of that stuff, run your website through some seo-audit soft like Screaming Frog or Netpeak Spider. It will show you the mistakes on your website that you should fix.

Let's say your keyword is "Cheap Laptops".

Use it in the URL. www.site.com/shop/laptops/cheap-laptops

Use your biggest keyword in your title tag at the beginning, like so: "Buy cheap laptops online with free delivery".
Use your keywords in keywords tag.
Use your keywords in your description tag (only relevant if you want to promote on Yandex, but still no harm for Google too).

Use your keyword in an H1 heading of your page, if it's an article Your H1 heading is the title of your article (5 Things You Need To Know About Cheap Laptops), us your keyword there, if it's not an article, you still have a title, like name for a product category - "Cheap Laptops"
Use your main keyword in the first 12 words of your article (We all know that buying a cheap laptop is a pain in the...)

Use your keywords as anchors for the links that point to the page with that keyword, be it internal linking or external links (if you can somehow control what will the anchor on those be).

I'm probably forgetting something here, but you can start with this.

If keywords are really very similar, the search engine will know that. Which means you don't have to shove each keyword in your title and heading. Just make sure it appears casually throughout the text.

Otherwise, to rank for multiple keywords you need to provide big and quality piece of content. For example this article http://www.speedhunters.com/2008/07/the_101_gt_gt_drift_weapons_of_choice/
Ranks for tons of keywords that aren't similar at all. Such as four door drift cars, classic rwd cars, rwd ford, rear wheel drive toyota cars and etc: http://i.imgur.com/UrjFG2N.jpg 580 keywords total in US.This should give you an idea of what type of content can rank for multiple keywords.

If we're talking branded query here, Google thinks that it's in French, so it shows results in French first.
Is it an option for you to target English speaking audience with a different name like "Group Raymond"?

Thanks for the offer, but I'm not an SEO-specialist, and it's a big responsibility.
Once you run your website through Screaming Frog you'll get a list of errors with explanations, start with that and address a proper specialist, whom you can trust, or even an agency. To keep the price down, contact any agency in eastern europe and order site audit. They should do it for you for a on-time payment and it's cheaper than what you'll pay in US. Plus there are a lot of really good specialists here.

Just a sidenote. If you have a folder in your URL like site.com/c/ it should be accessible and provide information, so whatever purpose it serves make sure that people can use it.

If you have several categories, make a page where you list them, for example: site.com/our-services/ Make it a real page instead of just a lift-off point, list your categories and short descriptions there there, break them into subcategories if necessary.

Remove all internal links leading to 404 pages. If you're using a redirect, your internal links shouldn't link to 404+302->new page either, link straight to the new source.

It varies and heavily depends on search volume and competition for the base keyword.
Sometimes competition for the base keyword is so high that it's better to use questions, sometimes the search volume on questions is too low to bother.

Most of the times search queries in forms of questions come from Google's autocomplete suggestions and mostly from mobile devices.

I personally would target base keywords but if you want to find some autosuggestion questions for your keywords you can try this free tool: https://serpstat.com/keywords/questions/?search_type=keyword&query=pizza&se=g_us

I wouldn't do that.
By adding a canonical tag to the page you kind of tell google to ignore it. So, in this case, you have pages 1 and 2 with similar content and 3 with different content. You add canonical to page 3 referring to page 1. Google will now ignore page 3 (the one with different content) and will still index pages 1 and 2 which are duplicates.
You will not solve the duplicate problem, and you will also harm the unique page.

There a good article on best practices for pagination here, on Moz: https://moz.com/blog/pagination-best-practices-for-seo-user-experience

I personally think, that 10 jokes per page is not a very good practice (obviously depends on how long the jokes are). 
1. 100 Jokes is too much to swallow in one sitting.
2. People don't like pagination when it comes to entertaining content, it always seems like you just want to grab more clicks out of nothing.

I would break those 100 jokes into 5 separate posts, via keyword research, which will help you find neutral niches for your jokes, regardless of your content. Something like "Best jokes for teenagers" (~600 monthly searches) / best new jokes (~ 400 searches, and who cares if they're not really new).

It's better to have 5 different posts like that one, it's easier to rank for these keywords as they're less competitive than just "best jokes", and you'll have a solid semantic structure, crawlers will see that your website is all bout lists of jokes, which is what you really want to achieve here.

First of all, make sure that language comes first when using hreflang,
us-en / pr-es – bad
en-us / es-pr – good

Here's a hreflang discussion you can address https://moz.com/community/q/correct-hreflang-canonical-implementation-for-multilingual-site

And there also should be a presentation by Fernando Angulo of SEMrush somewhere, I was at a conference where he gave a presentation on this matter, it was very useful, try looking it up.

Not sure how to do it with Frog, but I'm pretty sure you can. You can always start a chat with guys from Netpeak Spider's support, they'll show you how to setup everything, just send them a link to this thread

SEMrush did a study according to which direct traffic is the most important ranking factor.
Take it with a grain of salt, but there is some truth to it. No one knows how Google's algorithm works but it can't ignore direct visits otherwise Instagram wouldn't rank for anything. And it ranks first for some very high volume keywords: https://i.imgur.com/Ctby9TN.png

Link to the study: https://www.semrush.com/ranking-factors/

Did you try expanding the product description to make sure that text varies more than it is now?

Hope this helps/
According to hp hosts, this website is EMD:
Sites engaged in malware distribution

This classification is assigned to website's engaged in the distribution of malware (e.g. adware, spyware, trojans and viruses etc).

Sites with this classification typically either contain files (e.g. cracks, keygens, adware, spyware, trojans, viruses et al) or lead to such via (for example) "fake scanners" or other social engineering and misleading tactics. This includes the activities of rogue Internet Service Providers (ISPs) that host other sites to which the EMD classification applies.

If you're 100% it's a mistake, try contacting the guys at hp hosts to resolve this issue. 
Then work on Web Of Trust rating, it's currently red, but it says it's red because of 3rd party (hp hosts) rating

Here's the link http://hosts-file.net/?s=knuma.co.uk

It only works for major brands recognized by Google. Special rules apply for such queries, for example if you google "walgreens.com" 1st page will show only 5 results.

are you tracking one keyword? 
if it's a competitive niche, then SERP fluctuations behind the first page are not uncommon.
tbh it looks more like the website is losing positions rather than jumping around.