Question 1:  No! Why not just create the internal page and have it target the specific keyword? Your homepage is your brand, not a product/service page. Those are internal. They will rank for whatever you are targeting (if your SEO campaign is strong). Why are you worried about what your homepage ranks for?

Short answer: No. Make internal product/service pages targeting specific keywords and do not redirect your home page.

Question 2: Huh? Those two examples seemed exactly the same to me. Are you asking why some pages will show a sub directory and some pages will show the html page in the URL? If so, it's all in your structure. It doesn't really matter which way you wanna do it but having multiple directories may give you the opportunity to attach keyword targets such as "example.com/services/stuff-i-do.html" as opposed to "example.com/stuff-i-do.html"

The former example will bring the word "services" into your string.. IF you are trying to get your page to just read "example.com/services" then just create that directory and drop an index page in.

Hope this answers your questions or at least comes close.

Choose a domain and stick with it, then build pages out from there. Redirect the non-www to the www (if this is what you choose to go with) and forget about the rest... redirect site-wide.

Admittedly I'm simplifying it for two reasons: 1.) I'm not quite sure I get it, this is rather confusing and 2.) it is that simple.

You want a domain and then you want pages and subdirectories targeting your keywords. That's it that's all. I would not build links for the non-www if you are going to redirect for the www. Build links for the domain you settle on.

I'm not sure I'm helping but hope so!

Your internet and/or router is down..? Yeah I'd power-cycle the router and modem and try again. Or contact your cable company.

No offense but this is one of the weirdest Q&A posts I've seen here. I'm having a weird morning though so it totally fits.

Wait are you saying this is just for your clients' sites? You can access other sites just fine? That's how you posted this question?

Sorry i'm confused.

I sincerely doubt it. Especially in regards to file names. Think of how many "about.html" and "index.html" pages exist... So what if the filename is the same? And meta content? I don't think Google factors that into their ranking.

Assuming this is even something they're ranking.. I'm pretty confident that none of this matters.

Yeah they all work for me too.

So this remains one of the weirder topics on here but for different reasons than I first suspected. ..I'm really not sure what to tell you. Sorry.

Well the HTML site is redirecting to the flash site as far as I can tell. And the URLs are all goofed up and silly. Oof. You got your work cut out for you here, especially if the client is unwilling to change as you're describing.

Anyway because there is nothing but a Flash site here, Google is not crawling it and it's not being indexed from what I can tell. I grabbed a couple strings of text and ran a search for them and the site didn't show up. The homepage is indexed, but it will never appear in the desired SERPs as you already well know...

Your client would really hate me because I'd be trying to convince them to change their entire company name. I realize this is a localized business but there are 3 different "sweetlightstudio.com" websites that all look the same to me. Now I know there are cities at the end of each one but I guarantee you a large portion of potential customers get confused and end up on the wrong site and then say "wait I don't live in San Francisco what the heck is this" and leave.

Well good luck with this one! Ha!

Well maybe a mobile version. But from the desktop I can't seem to get to it. Anyway if the site can be recreated in HTML with the same look and functionality, why does she want the Flash site? Mention the speed factor to her as well... Site takes far too long to load.

Nothing about your image sizes will affect your page's organic web results ranking.

I wouldn't worry about this.