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Subdomains can be seen as a seperate site altogether from the main domain. I would recommend keeping the blog on a directory within the main site.

Hope this helps some.

This is a very vague open ended question. I would suggest reading the beginners guide to SEO from Moz.

I would turn and run if someone offered to build backlinks for $5. I would recommend trying to leverage the Fiverr community to illustrate some graphics for your content piece depending on what you are writing about.

Also, take a look at Thumbtack and Upwork you can hire some higher quality free lancers on those platforms to help create some high-quality content. I would invest a lot in creating quality content while looking for ways to leverage and amplify it to build backlinks rather than paying someone from Fiverr to do it.

Think about doing some research on influencers within your target market to amplify your content and build backlinks. Hope this helps you out some.

thumbtack

If possible you want to redirect the page to its equivalent where applicable. It is considered best practice to not do a blanket redirect to the homepage however if there is no other relevant page then the homepage would work just fine. You want to think about what is best for the user. Moz does a wonderful job explaining redirects in this article.

Also, are you asking about a raise in page rank for the remaining pages ?

You could very easily run into a duplicate content issue if you are using content that is identical to other websites on your own website. I would highly recommend reading Moz's duplicate content post. You are basically paying to have someone ruin your seo.

I would recommend finding another company that will provide you with unique content so you will not potentially incur any duplicate content issues.

A good rule of thumb for SEO is to write your pages for the users, not the search engines. So I would assume if it seems logical and beneficial to the reader to link to 2nd and 3rd level pages then it shouldn't be an issue. If it makes sense and provides usability then I would not worry about it.

Depending on what CMS you're using you should be able to add a meta no-index tag sitewide fairly easily. I know with WordPress there's an option in the backend under "Setting", "Reading" Discourage search engines from indexing this site that should allow you to apply a meta no index tag site wide.

If you're not on WordPress you should be able to edit your code and apply a no index sitewide. You might need a tool like FileZilla so you can set up some sort of FTP access and edit your Header file directly.

Cheers

Hey there --

Blocking resources with the robots.txt file prevents search engines from crawling content the no-index tag would be better suited for preventing content from being indexed.

However, previous best practice would dictate blocking access to /wp-includes/ and /wp-content/ directories, etc but that's no longer necessary.

Today, Google will fetch all your styling and JavaScript files so they can render your pages completely. Search engines now try to understand your page's layout and presentation as a key part of how they evaluate quality.

So, yeah this might have some impact on your SEO.

Also, if you're using a plugin to cache content you should want Google to crawl your cache content. And in my experience, Googlebot does a good job of not indexing /wp-content/ sections.

So, for your example page, https://example.com/wp-content/cache/minify/df983.js it shouldn't end up in their index.

Hope this helps some.

First off I would not recommend spinning any of the articles at all. That will appear deceptive and very spammy. However, I would look into repurposing existing content for your seo clients rather than spinning existing content. Look at adding something unique to a previous blog post or article instead.

Second as for the archived e-newsletter if it is on multiple sites you are going to run into a duplicate content issue. What you can do if your curious is add your hosting clients website as a moz campaign and crawl it. Then see how many instances of duplicate content you have.

Hope that helps some.

One thing I would check out is that you correctly claimed your local citations. You can use the Moz local too to run a quick scan and check for accuracy and make sure everything has been claimed. I would also recommend running a moz crawl because when I ran a quick crawl a lot of pages are showing a "429" status code - Too many request. This could be a server issue. Here is a previous Moz thread on this issue https://moz.com/community/q/429-errors.

Hope that helps some.

I would recommend checking their page rank and spam score for starters. However, whatever links are duplicated I would no follow them.

Are these clients going in a portfolio section of your client's site? I would just consider the user experience and think about building content around each client with a link and a description of services rendered so it isn't just a bunch of links.

I would recommend using screaming frog to crawl only product level pages and export them to a csv or excel doc then copy and past your xml sitemap into an excel sheet. Then from there I would clean up the xml sitemap and sort it by product level pages and just compare the two side by side and see what is missing.

The other option would be to go into google webmaster tools or search console and look at Google Index -> index status and then click the advanced tab and just see what is indexed and what all is being blocked by the robots.txt.

Changing the stylesheet wouldn't have an affect on SEO but it could have an effect on user engagement which could reduce rank positioning over time. I would recommend some heavy user testing to make sure there are no negative consequences of switching up your aesthetics on the site. You can try out peak user testing they offer a free service.

As far as the second issue if it makes logical sense for the end user and it helps with user experience to condense the menu items then it shouldn't have any negative effects on SEO. Just remember design with the end user in mind.

Did you submit a nested xml sitemap? What you could do is segment your sitemaps based on categories then you could see if there are: no index tags, robots.txt blocking a section or maybe those pages are too deep.

For now I would check to see if anything has a no index tag and review your robots.txt file.

Hope that helps some.

I'd recommend doing a 301 redirect to the new domain. You want to rectify that duplicate content issue as soon as possible. If the new site is intuitive and has the same content and products you would not be alienating your long time customer base. I would recommend doing a page to page redirect though as opposed to a blanket redirect to the new domain entirely both Moz and Google have some good resources on this.

You can easily crawl both sites with Moz or Screaming frog and put in your 301's that way. Hope this helps let me know if you have any other questions.

I would block those pages within the robots.txt file and with a Meta Noindex tag. Moz has a good article explaining the robots.txt file and how to block access to certain pages.

I have found Moz to be quite accurate I agree with Laura use Screaming frog to run a crawl as well and compare and contrast the missing meta descriptions and other errors you may find between the two crawlers. Or another solution would be to go to the URL's in question with missing meta descriptions and view the source code and look for the tags in and see if they in fact are missing.

I cant speak on the accuracy of yoast but I have not had any problems with the Moz crawler in the past.

Matt Cutts has said 'Facebook and Twitter posts are treated like any other web pages for search'.  As of now Google does not use social media platforms such as Facebook or Twitter followers for search ranking.

However on the other hand if you are getting a lot of related question around your products it could be an idea to build content around some of those re-occuring questions and add it to your website in a FAQ style. Then you could engage with people on your social platforms and refer them back to your site.

I would recommend using Screaming Frog to crawl your site and pull a report for all your internal links in excel and keep tabs on them. It is fairly easy to use and you get information on the Anchor text, destination page etc.

Hope this helps some.

Generally social signals do not hold much sway in terms of ranking. John Mueller from Google stated that Google does not use social signals in its ranking algorithm. More than likely there is an underlying factor playing a role in why you may be ranking poorly. Go to opensite explorer and paste the url to your site and see if there are any technical errors that may be playing a role in you ranking poorly. I also recommend crawling your site with screaming frog or one of Moz's tools.

Also, you said your system automatically redirects users with a 302 redirect these pass little to no link juice I would try and see how many 302 redirects you have in place and consider changing them to a 301 redirect. Moz has a good page about redirects.

Hope this helps some!

You could see a drop in ranking. It is difficult for a single web page to be relevant for a large set of keywords for searchers.

Have you set up a campaign within Moz to track keyword positioning? It will give you some competitive information and with SEM Rush you should get a pretty good idea of how you are doing in comparison with your competition.

1 . I would recommend going to Moz local - > Check Listing - > and see how you show up in local directories

At first glance, I see you have a google + account but are missing some other major ones. I would recommend using Moz's local feature to bulk upload your citations to all major local directories to keep consistency.

2.  I would do the citation with the company name only 'Gems Learning Institute' short and more memorable.

3. I would get rid of the other Google + page just keep 'GEM's Learning Institute'

4. Set up a Google Webmasters account and keep an eye on your rankings and traffic for unexcepted drops. I do not believe Google will send personal messages if you are being penalized unless they do a manual check. You can dig deeper into your site's health by putting your URL in Moz's opensite explorer and running and crawl test.

Hope this helps some!

Purchasing your competitors domain and redirecting it back to your website will tell Google that URL no longer exist anymore. It could be seen as manipulative of the search results since it would not provide any direct value to the searcher. It could be better to build up the competitors domain if you decide to purchase it rather than redirecting it back to your site.

But if you were to purchase the competitors domain you could do a one to one 301 redirect. You could redirect the competitors pages to your equivalent rather than a blanket 301 redirect.

Hope that helps some.

Yes each location should have its on Google my business page, bing places for business etc. However I would probably just keep one Facebook page unless you have the time to manage multiple social media pages for each location. The addresses need to match up for each location as well. Moz's local search center has some good resources to help get you started.

Hope that helps some.

Moz has a good list of agencies they recommend. I think that would be a good starting point.

The first thing I recommend and I know I already spoke on it is setting up Google Alerts to monitor for any mentions, articles or blogs regarding your industry or niche. Next, I would go into Moz’s fresh web explorer and look for any mentions of your brand, competitors or any other industry specific key terms. Also, Rand has an excellent post on identifying who your target audience is, creating customer personas and identifying sites they visit with marketing opportunities to better reach these audiences.

Some key takeaways I had from the whiteboard Friday were: As a side note this was an excellent post and I highly recommend reading it in its entirety my takeaways do not do it justice.

1.) Identify people who are part of the target audience

Find previous buyers or people who are engaging heavily and made a previous purchase or develop buyer personas of people you want to reach

*Look at social networks used; what content he consumes and where they have profiles at

2.) Collect search results

*Do some broad keyword research; then look for domains that are ranking consistently numerous times for a variety of related keywords

*line the searches up with the keywords

3.) Broaden the list – plug the domains into SEM rush and similarweb and see additional keywords and competitor domains

4.) Survey target audience

- Qualitative analysis

5.) Identify marketing opportunities on the sites to reach them.

Guest blogging

‘guest blogger for …..’

‘writers wanted for ….’

‘blog for us….. ‘

Advertising

Engaging with the community

I hope this helps some.

If they are new products with unique descriptions and content I could not see it being flagged as spammy however thin content could be an issue. I think it would also depend on if you handle product variants properly too. I could see it being an issue if you build a separate page for each product variant though.

Use Moz's opensite explorer or the Moz tool bar to check the website's spam score quickly.

Gotcha well I would recommend going into your analytics platform and setting up some sort of segment that just includes past job listings and see the sort of organic traffic they have brought in over the last say 6 months or so. If they are bringing in traffic I would add some sort of unique job ID etc to each listing to make it more unique. If not I would consider added a no index tag on them.

I hope that helps some.

I think quality links should be taken into consideration more heavily over quantity. A few quality backlinks would be a lot more beneficial than a vast amount of poor backlinks.

Don't try to quantify how much focus on the quality while building strategic marketing relationships and you will be fine.

Google has stated duplicate content for international sites is generally not an issue as long as the content is for different users in different countries. With the steps you have previously outlined I believe you should be fine.

Hope this helps some.

What I would do first is look in Google Analytics and see which Organic landing pages are referring traffic. If those pages are showing a 404 error then I would redirect those pages. I think at this point you will need to prioritize your redirects and investigate ways to improve your site speed.

Use Google's page speed tool see where you are having issues and compress images, cache static resources, and minify HTML, CSS and javascript where you can.

I hope that helps some.

I've personally used the Shopify and WordPress for both e-commerce and their blogging tool within each platform. Shopify allows you to easily add blog posts and include relevant meta data, author info and categorize each page accordingly. However, I believe wordpress is a lot more intuitive to use.

If you already have your blog on Wordpress I would not bother putting everything on Shopify. I did find a good forum with some additional information about Shopify and Wordpress you may find helpful.

Sorry I misread your issue. Since you are online only I would not claim any local listings. I would clean up and remove all those citations if possible though.

I would recommend looking at sites and platforms like upwork and thumbtack. Depending on your location Thumbtack will help you find local freelancers if there are any in your area to contract work out to. Also, it could be beneficial to consider peopleperhour they seem to have a pretty large freelance base.

Just make sure you have detailed job descriptions and properly vet your candidates before making any hires.

Your welcome

I cant speak for everyone but generally we like to robots.txt the search pages. I would imagine since you are working on a large retail site you would want to ensure your other pages get indexed properly so I would imagine blocking the search pages with a robots.txt would suffice. I would also look for some common reoccuring searches through the site search to possibly build content around as well.

I hope that helps some.

I would be inclined to copy and paste the full article with a rel canonical pointing to the original source. That should handle any duplicate content issues that may arise.

When I ran a similar query the Columbia, MD location shows up on the first page. It is the Dobbin rd location.

A quick search on Google trends shows a decline for the term 'nursing agencies'. I think it could certainly be external factors if your rankings have improved and held steady but traffic is declining. There could be some good content or marketing ideas though to help counteract some of the negative PR around your industry. Especially since it is a national company.

Hope that helps some.

Yeah I have seen some good reviews on their services. You can check it out some of their reviews on g2 crowd. I think that would be a good starting point and just make sure to stay consistent.

Hopefully that helps you some I know we ran into a similar situation for a client. Good luck!

Is there anyway you could try to do both and see which one yields greater results? That might be a better approach instead of limiting yourself.

However, when I put 'next day floors' in Moz's local search I see you may have some duplicates. Google could be choosing what they perceive is the best instance of the query in some searches and you may be seeing that listing being pushed further down in the SERPs.

I would suggest writing another "unique" article that brings some insight and perspective into the news piece. As long as its unique and provides value I would believe it would gain some traction.

Do you currently blog on your own site and produce linkable content? I would recommend using moz's opensite explorer to find link opportunities. Also you can set up custom Google Alerts to look for link opportunities and guest blogging options within your niche.

I checked out your site in Moz's opensite explorer within their spam analysis feature and you have a few questionable sites linking to your website: sfolimos.com/ , sjcsfooaklimousine.com/ , santaclara-limo.com/ . I would recommend reading how to use Google's disavow link tool and work on building more solid backlinks.

If you need to view the websites linking to your site go to Opensite Explorer - > insert your url then click the spam analysis tab and you will get an overview of links pointing to your website.

Hope this helps some.

sfolimos.com/