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How much does he plan to spend on marketing to reinforce his brand? I believe .io will rank on Google just as easily as .net .info .us etc. but how much will it take to rank in their customer's brain? I have a .us and 7.5 years later I still have to reinforce the domain when I am talking to a client. It's like trying to get a client to say chartreuse instead of lime green.
I love doing charity & event sponsorships. Often I can get a link for a client in exchange for helping promote their event. Match the events up with the client's actual interest and they get good publicity, referrals and personal satisfaction in addition to an SEO benefit.
I have had no problem with subdomains and SEO. I have ranked several somewhat difficult keywords and believe that it was easier using the subdomain. I didn't A/B test, so I have no proof, but I am pleased with the result.
For user experience, I think a subdomain is significantly better. The product-geography.com domain looks very spammy to me and doesn't carry the brand's credibility. With the subdomain, I'm certain it's the official site.
Thank you so much! I suspected this, but wanted to make sure by asking the Big Brains at Moz. You always come thru!
Perhaps you could say to him that Avvo has domain authority of 81, SuperLawyers also domain authority of 81 and Justia domain authority of 76. We could get similar high domain authority links by donating $2500 to the ballet, symphony and animal rescue. What would you like to do?
Dot Com!
When I started my business 7.5 years ago, the dot com was unavailable so I went with dot us. Since then I have had to repeat the phrase "that's dot us, not dot com" several thousand times. When I don't receive a promised email, and I call to follow up, they frequently have sent it to dot com.
In the SERPS it doesn't matter. I dominate, but I think I would have picked a different url if I'd realized how hard it was for the average consumer to remember. And my clients are biz people!
You've left off a very important fact.
Are you trying to go from 0 to 20 or from 20 to 40. The time required is completely different.