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Thank you for the great answer Miriam!

They're positive for both. I don't think he's well known.

There may be a few more searches for the partner's name because there are other attorneys, in other states, with the same name but according to ahrefs it's not a huge number.

If a person searched for the partner, it would be nice if they saw his one box, but our main goal is to get the firm on the map.

A Senior, named partner of the firm.

I've been working on local for a client, and it looks like the partner's name and one review is outranking the firm name and it's 20 reviews. The firm's GMB profile is better, but they're still buried.

Any advice?

In my Google Search Console today, I saw a link from Creative Market. In Moz last week I saw a link from Instructables. In Moz, they have high numbers. DO you think these type of profiles have a big impact?

https://artists.spotify.com/c/artist/3N1BM4dOORzK8BF6DrkEDU/profile#about (Moz-50, ahrefs-14)

https://creativemarket.com/julie.gallaher (Moz-36, Ahrefs-12)

https://www.instructables.com/member/jazzmansac (Moz-42, Ahrefs-13)

https://moz.com/community/users/907261 (Moz-50, Ahrefs-25)

https://www.are.na/julie-gallaher (Moz-25, Ahrefs-11)

They all look to be do follow links

They don't look junkie to me. On Ahrefs, Inman has a UR 80, DR 82.

Thank you so much!  I suspected this, but wanted to make sure by asking the Big Brains at Moz. You always come thru!

I am using a directory plug-in that doesn't have separate urls for each profile. Is there any way to set up a link to go directly to a particular business?

https://www.sacramentotop10.com/business/chamber-of-commerce/

Thank you both!  You saved me a ton of work!

I have remodeled an old html site using wordpress.

I see some instructions in wordpress that says I can add an .html extension to some of the pages, but it looks pretty complicated. Is there any benefit in going through that hassle? or should I just ask my web guy to rewrite via htaccess

|

https://sacramentotop10.com/Weddings/Dresses.html

|

https://sacramentotop10.com/Weddings/Dresses.html

becomes

https://sacramentotop10.com/weddings/dresses

Thank you both. The site is coming along very nicely, if I do say so myself.

https://www.sacramentotop10.com/weddings/locations

I'd like some expert guidance. I've searched for a theme that does what I want and finally found something I like, but I'm wondering what you all think I should do to increase it's searchability.

The plugin has all the listings and styling. All I need to do is past the code into the wordpress site ad voila! I have a page. Using the widget lets me allow upvotes and provide map etc. But it means the content is inside the widget instead of on the page.

What would you modify if you wanted to keep the theme & widget to get the best results.

http://best-of-sacramento.com/dentists

This is my staging site.

Thanks Miriam,

I got one of these recently, but I think a 4.8 looks more realistic than a 5.0 so I don't mind. Do you think they're doing it just to get Google points? The person who wrote mine is clearly not a client or prospect. She wrote a review about Starbucks being too expensive, so she certainly isn't going to be hiring a marketing consultant.

Are you sure? About five years ago I thought Tumblr went to no-follow links in the posts, with only bio links as do follow.  Did they change back?

I have several Tumblr blogs. Created when Tumblr links were worth more, and now primarily for my amusement.

But, I'd like to get whatever link juice I can out of them.

I thought only the footer links were do follow, but when I check Moz it's showing all links as do follow. Any idea which is true?

WooHoo

I got it!

I installed the custom post type plug in.

Made a custom post type of personal injury

Changed the custom post type slug to have dashes instead of underscores

made a dummy post with the name whip its nitrous oxide

Good news is that after I did the same tedious process myself, my SEO results went up!

I've just overhauled a website, leaving lots of former posts in the dust.

I've set up a 404 redirect to the home page so that if anyone goes to one of those old pages they land on the home page instead of a dead 404.

But, there's a couple urls from the old site I'd prefer to redirect to similar pages. These urls have forward slashes and I don't know how to get the slashes in when I copy it over to the new site.  This is probably something easy, but I'm baffled.

This

www.lawbarron.com/personal-injury/whip-its-nitrous-oxide/

becomes this when I copy it

www.lawbarron.com/personal-injury-whip-its-nitrous-oxide

Can someone help me out?

We're tracking 5 phrases. Two have improved and two are static, but this free-falling one is our most important.

They are very deficient in backlinks. The competition started years ago, and even the previous SEO guy, according to ahrefs, got only 36 links in a whole year.  We can't beat the competition on total links, but I can beat them on higher quality. I'm a part of the local blogging community and have done a ton of work with local non-profits.

Even so, it seems more volatile than it should. A competitor jumped 8 positions whose top link is from a parked domain page advertising porn sites. Not a single quality link according to ahrefs.

Then I saw this thread in webmaster world talking about some glitchiness and wondered if anyone else had seen it. https://www.webmasterworld.com/google/4880306.htm

I have a new client whose rank is jumping around a lot.  I took over the account 7 weeks ago, but they'd been doing SEO with a decent provider. They switched to me because they thought he wasn't working very hard and he's not very nice.

I just took them on in December and they started out at #18. On Dec 24 they were at 9, Jan 1 at 12, Jan 2 at 14, Jan 3 at 24, Jan 12 at 19, Jan 15 at 28, Jan 16 at 25, Jan 19 at 28 and today at 24.

Some of the really bad black hattish providers have bounced up to the top. Any idea what's going on?

I have a ton of Tumblr blogs but their links don't show in any of the tools. I'm hoping that the footer and header links count for something, and that Moz and the other tools just don't spider them because in general it's not worth it.

One of my tumblr blogs has a page authority of 39, so it's nice to think of that juice floating around my web properties, but I may be wishful thinking.

James,

Thank you so much!  That is what I suspect is the case too. A handful of highly relevant, quality links is better than hundreds of junky affiliate links.  And there will be no advertisement of the network.

I have a client that I help with both SEO and marketing. I have thought about approaching 5-10 niche appropriate bloggers to join a custom affiliate network. I'd like to gain both sales and backlinks. I know it's gray, but do you have any advice?

Nope. I don't have cookies blocked. I also have no moz data in the toolbar. ;(

That's a great idea Dan. I could give them a slide presentation and let them post it on their blog.

I'm not afraid, it's really not in my personality. But, on occasion, I've found that something might have turned out better with a touch of caution. Thought I'd ask, just in case.

I just installed the pro version of https://reviewsonmywebsite.com/ and I think it looks great!

http://getonthemap.us/about/

I do a lot of public speaking and normally upload my slides somewhere so people can access later. With most sites I can upload to Slideshare or similar, then embed into my own site.  I do it for audience convenience, but it would be swell to get an SEO bump.

I am about to launch an infographic campaign for a client. The infographic turned out fantastic, and I believe it's going to be very popular with dog bloggers.

Is there anything I need to worry about?  I expect a lot of backlinks from embeds.

Once it launches, I'll share it here so you can see how fabulous it turned out.

Something is wrong.  I have a website that according to Google Analytics gets zero relevant clicks, with most of the clicks it does get coming from Russia. Wordpress says it gets a hundred or so visitors a month, with most traffic going to the pages that I know rank. Sumo says the heat map got 76 clicks. How would you figure out what's really going on?

I have a client who is very concerned about reputation management ... Google his name and some very provocative photos show up in Google Images.  There are a couple of semi-famous people who share his name, and my plan is to backlink their images that currently rank positions 50 - 100 to try and push them up.

Should I backlink the page that contains the image or the image itself?

Any other recommendations?

Thanks for your quick response.

I'm very excited to have received my promotion into the Moz Specialist category (yea me!) , but I've discovered that I have another Moz profile dating back to 2011. Can they be merged together?

Instead of adding a bunch of no value links to your home page, which might be seen as black hat by Google, could you no-index the extra pages? It's not as if the page has any authority to distribute.

I have had no problem with subdomains and SEO. I have ranked several somewhat difficult keywords and believe that it was easier using the subdomain. I didn't A/B test, so I have no proof, but I am pleased with the result.

For user experience, I think a subdomain is significantly better. The product-geography.com domain looks very spammy to me and doesn't carry the brand's credibility. With the subdomain, I'm certain it's the official site.

IMO, that is the worst part of being in SEO/Social Media. There are so many providers that do a less than lousy job for their clients: making things worse, rather than better.

And even fewer people who do a good job with local.

I use an app created by some of the super smart local SEO guys, called Get Five Stars. It lets you direct your client to whatever review sites are the most beneficial for you.

I completely get it. It's frustrating. Though, I get lots of leads from Yelp because of the time I've invested in making it work for me, so I find the frustration mainly worthwhile.

I teach Yelp classes for business here in Sacramento. I tell them "Yelp is like a report card, you're getting a grade whether you like it or not. If you want an A+, you have to do the Extra Credit work."

Are the products on those pages important to you? Do you have another method of getting those products sold if you don't add the alt tags? Are you getting as much out of those pages now as you need to?

There's a million things you can do with SEO, but adding alt tags is one of the easiest ways to improve a page's performance.

Only you know if that page matters.

I certainly think it would hurt you in your link building activity. Many websites will state that they don't support content related to alcohol, tobacco or gambling.

Unless it is a huge money maker for you, I would purge that content.

My own experience is that subdomains don't hurt. I have several subdomains on my own site, and pages on that site are top ten in Google. Despite everything that I've read saying that a subdomain doesn't benefit from being attached to a strong domain, my experience has told me otherwise.  Perhaps it's because most SEO advice is geared to Big Biz SEO vs. Local SEO. That's why I love MOZ so much, they don't ignore the little guys.

You can't rank a site in a super competitive niche like hotels or travel unless the site is worthy. It's a sad fact. Compare your site to hotels.com or tripadvisor.com and make an honest evaluation of whether it should rank.

Some people expect their home page to work too hard, to be all things to all people. Get everything you can with your home page, and use the landing page to get even more.

I love Robert's advice.  I would also suggest adding some long tail keywords. Finding a church is very personal and I'd guess that lots of your prospects are searching things like "Bible based church" "church with active single group" or "church with great music".  Don't put all your emphasis on generic phrases.

An internal page can absolutely compete against a home page. Just tonight I was doing some research, and 4 of the sites on Google's front page were internal pages.

If your product is trampolines, I would think there would be lots of linking opportunities from the schools and organizations that use your product. You might even be able to get a dot edu link from the gymnastics team.

I love doing charity & event sponsorships. Often I can get a link for a client in exchange for helping promote their event. Match the events up with the client's actual interest and they get good publicity, referrals and personal satisfaction in addition to an SEO benefit.

If the site has low authority and hundreds of backlinks, it's probably a spam site. You're wasting your time to reach the webmaster to get the links removed. They are not linking to you to help you, but to help themselves by association with a high authority site.