Perhaps you could say to him that Avvo has domain authority of 81, SuperLawyers also domain authority of 81 and Justia domain authority of 76. We could get similar high domain authority links by donating $2500 to the ballet, symphony and animal rescue. What would you like to do?

You've left off a very important fact.

Are you trying to go from 0 to 20 or from 20 to 40. The time required is completely different.

What an interesting question. I hope someone has the answer.

It has always seemed to me that the businesses I've seen there have been prominent and I've suspected that they get a lot of branded searches.

Thanks Adam!

My Google Analytics is full of this kind of stuff too. Is there an easy way to get rid of all of it?

How much does he plan to spend on marketing to reinforce his brand?  I believe .io will rank on Google just as easily as .net .info .us etc. but how much will it take to rank in their customer's brain?  I have a .us and 7.5 years later I still have to reinforce the domain when I am talking to a client.  It's like trying to get a client to say chartreuse instead of lime green.

Maslavista,

That response is a keeper!  I wish there was some way within Moz to create a file of favorites.

I have a section of my website where I heavily use embedded content.  Embeds from Youtube, Slideshare, Twitter, Quora etc.  Google thinks they're thin, and they don't show up in my analytics because you can read the content without clicking on the page.

http://getonthemap.us/twitter/blog

But I like them, and I think they're helpful. So I no-indexed all but one of the blog posts in that section.  It retains the backlinks to the posts, but cleans me up with Google.

If you're deleting, can't you do that quickly from your console?

Dot Com!

When I started my business 7.5 years ago, the dot com was unavailable so I went with dot us.  Since then I have had to repeat the phrase "that's dot us, not dot com" several thousand times.  When I don't receive a promised email, and I call to follow up, they frequently have sent it to dot com.

In the SERPS it doesn't matter. I dominate, but I think I would have picked a different url if I'd realized how hard it was for the average consumer to remember. And my clients are biz people!

I hope you succeed with your quest to make it easier to get college businesses listed. I am helping with a music festival in February on Sacramento State's campus. Hundreds of people attending, many who will get lost because the building is not on the map. The campus road system is convoluted with random detours and dead ends to slow down the speeders who are late for class.