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It's one step away from your question, but have you looked at your search query report recently, to see the actual keywords people are using? If you can raise your CTR by getting rid of irrelevant impressions, you can hopefully lower your CPC, and also avoid paying for some off-target clicks.

And you can get a taste of what you missed at MozCon with the videos, now available at http://moz.com/blog/the-2013-mozcon-video-bundle-is-live

Also be aware that Linkscape does not crawl the entire web, but about 25% of it, focusing on the highest quality sites. This is why Anthony was asking about the type of links and the type of pages they are on.

Can you say what industry? Do the people meet with clients at a particular location?

That's one where you do want a 404 returned! That should be fine, and kudos to you for having made a custom page.

You might look at this question regarding ecommerce. http://www.seomoz.org/q/what-is-the-most-seo-friendly-ecommerce-cms-platform-available-today

In the answers, there is someone using Magento with 60,000 products between two sites. Speed has been a large problem, though it looks like a recent update has helped. You might contact that poster, as it looks like s/he could offer a lot of first-hand experience.

Pam Lund has a good post on the Blueglass blog about PPC optimization in under 30 minutes a week. It's aimed at helping make sure you don't throw money out the window, even if you don't have a lot of time to work with PPC. Her post is at http://www.blueglass.com/blog/ppc-optimization-in-under-30-minutes-a-week/. Be sure to check out some of her other posts on that blog as well, she's a great writer about PPC.

Yes! The code is SMXA14MOZ and it's case-sensitive.

Great answer from EGOL! I'll add in my two cents as well, based on a little personal experience.

I'm a California girl, I've lived here all my life and have never lived in snow. I don't know how to deal with it, what questions to ask, etc. My parents have retired to Virginia, where they do get varying amounts of snow in the winter. At Christmas I often look for things that could be helpful for them to have around the house, what could make things easier for them, etc. I need the explanation as to why this will be helpful, what conditions it's helpful in (great for Minnesota snows, but not as needed when you only have a couple of inches), is it good for someone in the AARP age bracket, can I use it on a slate roof, etc.

I'd also have someone look over your pages and make sure there are no spelling and grammar errors. On one page, I spotted a sentence starting with "His" instead of "This". If you copy and paste your pages as plain text to Word, it can help with spotting some of these typos. This will help your user trust a bit more.

A final note about your roof rake. On the roof rake page itself, I don't see how to order extension handles, yet the video (which really helped me understand how it worked) talked about you can order them to extend the rake up to 40 feet.

Did the SEObook tool in the link below solve your problem, or are you still looking for a tool?

I don't believe that's available right now, but the having a second user on the same account is on the list for future enhancements according to this page in the help desk: http://seomoz.zendesk.com/entries/20199538-is-there-a-way-i-could-add-another-user-to-access-my-pro-account

Rae Hoffman is one of the notable people in the field of Affiliate Marketing. She has some resources on her site at http://sugarrae.com/ that can help you get started.

Check in Open Site Explorer. If I guess your site correctly, it looks like you have only five linking root domains, and one of those is a site-wide footer link from an unrelated site. More links from on-topic sites would certainly help. With OSE, you can add in a competitor's URL and look at their backlinks and find good places to start your link building campaign.

Again, if I guess your site correctly, it does look like a nice site, good content that hasn't been scraped elsewhere, etc. I don't see anything headsmackingly obvious there.

And as a side note, I sympathize with you on the gun laws. Our business involves RC warships that shoot BBs and ball bearings at each other, and there are many countries that just can't be involved in our sport.

Howdy!

So sorry to hear about the bad timing on this. I've routed your question to a coworker who can give more details, but right now I'd suggest joining the MozCon group on FB (in addition to being on the wait list). I've seen two different people on there have tickets they couldn't use, and they transfered them to someone else who responded within the group. I'll be crossing my fingers for you!

This is a kind of hard one to figure out without any more hint of what things look like. If you're not able to share the URL in public Q&A (which I can certainly understand) and still want some advice, feel free to open a private Q&A question where you can share that type of information.

In addition to your direct question, here's some information that could help.

You might experiment with adding words like "cheap" "free" "inexpensive" "online" etc to your negative keywords list, as well as adding all of the states or territories except where you do business.

There are a number of lists of negative keyword ideas to give you some more inspiration, including http://www.komarketingassociates.com/blog/200-plus-negative-keywords-to-consider-for-b2b-ppc/.

Also check out this help desk article on reasons why the crawler gets stuck at one page on a campaign. http://seomoz.zendesk.com/entries/409821-why-isn-t-my-site-being-crawled-you-only-crawled-one-page

I know regular people who have seriously considered shutting down their blog or turning off comments because they got on a "dofollow blog" list and kept getting spammed because of that.

I'll be there, and look forward to meeting as many of you as I can!

Avatar is updated; I cut my hair real short since the previous photo was taken.

spyonweb.com is what I use for that.

Could it be that Adwords can't see a particular call to action on this page, and are figuring you're using it as a bridge to another page that does have the call to action? What is it that you want your people that come to this page from a PPC ad to do?

If I'm looking for a pastry shop, I'm looking for a site that tells me where I can go and get my pastry, the hours, etc. or where I can order my pastry. I'm not looking for a lesson on marketing. If I'm looking for a lesson on marketing, I'm not going to enter the keywords pastry shop. Does this page satisfy the intent of your user's query?

Here's one way to think about it. Google wants to make money, and their primary way of making money is by selling ads. If the users aren't happy after they click on those ads, the users won't come back to Google to click on any more ads, and Google won't make money.

If you could send help@seomoz.org a note about going from a to f, that would be great, as it sounds like that could be a bug.

The dev team is aware of the duplicate posting issue. I delete duplicate posts when I see them, but occasionally get errors myself.

There is a difference between keywords they rank for, keywords they get traffic for, and keywords they make money from. I rank number one for the phrase "People usually build battleships, battlecruisers, and cruisers" and all kinds of other exact phrases from my home page -- but it doesn't mean that anyone is searching that, or that it's making me any money. Adobe Reader ranks for "click here" but it's not a converting phrase for them.

My gut says you'd need expensive tools where they have access to a ton of data at an ISP level to see what queries people are typing for sites you do not own.

Hi Nicole,

Did you make any decisions on comparison shopping engines? Do you have anything you can share with us that others might find helpful, or do you have some more questions still? We're going through and trying to clean up the questions that are still marked unanswered. Thanks for your help!

Hi David,

I'm so sorry you're having problems with this. The best thing to do is email help@seomoz.org and open up a ticket with them. There's no way to connect the help and Q&A system right now, otherwise I'd do it for you.

With only five or ten products, you can focus your time on them and make each page for that product the best resource out there on the web for that product. Make it the type of product page a reporter would want to go to when researching that niche for a news story. Use the products, write your own review in your words, rewrite the manufacturer's description, make a chart of resources out there about those products that no one else has.

Do a search on the name of your products and look for questions people are having about it in forum sites. What are people asking when they talk to each other? What information are they trying to find out? Does that information exist? Put it on your page.

It's that place that doesn't give you Mozpoints for participation and makes you write in 140 characters.

It was likely just not crawled by OSE. If OSE crawled all of Twitter, it wouldn't be able to crawl anything else. Twitter's fairly big, so it's likely that that Twitter account just isn't big enough to be on our radar yet.

And consider using negative keywords, such as free, used, sucks, giveaway, refund, recall, etc. What type of people do you NOT want to show your ad to?

Hi,

I do believe this is a bug with the SEOmoz software and that your site is fine. Could you please email help@seomoz.org and open up a ticket there so they can help track this down? Sadly, Q&A is a separate system and I can't auto-magically move this thread over. Thanks so much, and sorry for the problem.

Keri

Are you running MoveableType by chance? I see something about entrylink in their documentation. http://www.movabletype.org/documentation/appendices/tags/entrylink.html

Also, look at your source code and see if you can find anything creating and appending entrylink to your URLs (do a control-F for find when you're in the code, and look for entrylink).

Just make sure that you're not violating copyright when you repost these. I've seen some posts that were compilations of copyrighted images found on the web, with some nasty comments on the post from the original artist.

Hi Robert,

We're having a problem with our rankings tracker right now, so it's our problem and not something you're doing wrong. So sorry about that. We're working on fixing things up as fast as we can.

Keri

Someone on Twitter had this same issue, and discovered (after much investigating and initial overlooking by the AdWords staff) that their ads were "stuck in eligible status purgatory" and wouldn't run on top unless fully approved. You might look to see the status of your ads and make sure that's OK.

Hi!

You shouldn't need the client's username and password. Ask the client to add your Google Account to their list of accounts authorized to view their Google Analytics data. You then give your Google Account info to SEOmoz and it'll be hooked up that way.

Does that help?

Keri

Hi Brian,

Did the PPC landing page gain any links? Were there any other changes made to the structure of the site?

Rand did a post about a year ago regarding several reasons why you may have the wrong page in the results. Do any of those reasons seem to fit?

http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions

Hi! We're going through some of the older unanswered questions and seeing if people still have questions. Were you able to get that page's updates appearing in the search index? If so, can you share any lessons learned with us? Thanks!

Cody has a good answer here. We don't have the server farms (or server barges?) that Google has, so we can't crawl as much of the web as they do, and can't always crawl all of the links. Do also check in Google and Bing webmaster tools to see if the links are showing there.

Hi Scott,

You'll be wanting to look into using Negative Keywords in your PPC campaign. If there are a handful of names that come up, you can exclude those names. You could perhaps get a list of common first names and exclude those.

You may want to adjust match types in your campaign so you're not paying for broad match and getting off-base inquiries.

Adjusting the ad title to make it clear that you do house painting (if that's what you do) and not portrait painting may reduce clicks for people looking for the wrong type of painting.

You can consider adding all kinds of portrait and mural painting terms as negative keywords to help make your ad show to just the right types of people searching for painting. It may also give you some ideas, and a some lists of keywords that may help you.

http://moz.com/blog/negative-keywords-for-positive-roi

You might try a custom crawl, which will crawl up to 3000 pages and should take a few hours, up to 24 hours. It's available at http://pro.seomoz.org/tools/crawl-test.

I remember talking with an SEO copywriter who gave an example of a loan company that wasn't allowed to use "bad credit" as part of their advertising, yet it still drew a lot of keywords. The copywriter would write text like "Have other companies told you that you have bad credit?"

I also like the idea about writing articles. You could do something about the history of the term, or myths associated with that term. Another idea might be any quotes from patients or families that could include "I didn't want to go to a nursing home when I got old, I'm so glad my family found Blue Hair Acres for me instead."

Remember you can try to work your phrase in across two sentences. "So and so has a degree in nursing. Home-like care is a goal" (cheesy, but it shows what I'm talking about).

Agreed, this is a question that's best for Facebook support -- that'll be your fastest and most accurate way to resolve this problem.

What you may think of as random, another person may think of as varied or natural-looking anchor text. I'm looking at the domains linking to your competitor, and they've been linked to from the Wall Street Journal, multiple universities, and other trusted sites. For your site, OSE is showing a fair number of backlinks from forums, no-follow links, and directory links.

I'd take a closer look at the sources of the backlinks. What did people find so valuable about your competitor that they decided to link to the competitor? Are there resources on their site that you don't have? Is there information you can give to a reporter to help explain POS systems?

One other thing to consider is finding a list of online payments people may be looking for, and add those as negatives. I searched for 'online bill pay directory' and found that Chase has a list of people that they will do a bill pay for at http://chasepayeedirectory.com/chasebiller/home.html. It's in flash and not easily grabbed in text format, but it's a start.

I wrote a post about finding these types of lists and other negative keyword brainstorming ideas at http://moz.com/blog/negative-keywords-for-positive-roi. It may be of help in finding lists of terms to exclude.

Hi everyone,

Thanks for letting us know. We heard about it from a couple of other places too. We're on it, and things should be working right now.

Keri

Barry Schwartz at Search Engine Roundtable reported seeing this in April of this year at http://www.seroundtable.com/google-sitelinks-jumbo-13324.html. I think I've seen them on occasion, but not often.

A quick Google search turned up a possible security problem with this site. I've sent the admin of the site a note, and PM'd Todd with details. I would personally refrain from using it at this time (my personal opinion, not an official SEOmoz opinion).

My first question: are you already in Google News, or are you trying to make your content so Google News will pick it up?

You've probably seen it, but there's a wealth of resources for Google News publishers on Google's site at http://www.google.com/support/news_pub/ that should help too.