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This is more towards SEO than PPC, but you might find some useful things in the blog post at http://moz.com/blog/storytelling-through-data-a-new-inbound-marketing-seo-report-structure.
If you do a search for ppc reporting template, you might find some things that will help, especially if you add excel as a search term. Here's one that's several years old, but may still be helpful. http://www.shimonsandler.com/monthly-ppc-performance-report-template/
The crawl test is separate from the campaigns (as you can run it on any subdomain as you wish). The crawls are two subdomains in 24 hours. Hope this helps!
Keri
It's suggested you do so with permission from the site owner, or make sure the content is not copyright. If you're just copying the contents of another site to your site, that's not OK. I believe there are any number of software plugins that will enable you to do this, but first step back and make sure that it's something that will add value and not just be duplicate content.
Just wanted to leave a quick note saying that SEOmoz has upgraded our Link Directory! You can view a post Cyrus wrote with more information about the directory update and link building via directories at http://www.seomoz.org/blog/seo-link-directory-best-practices. While this is about directories in general and not just blog directories, I thought it'd help.
Here's what Google itself has to say, from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291:
Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.
I do see on this page https://www.blogmutt.com/pages/customer there is a How It Works with the following:
Could it be that they feel this is a guarantee that you can't back? I'm not saying anything against you or your company here, but just trying to see where Google might find an issue with things. One of the conditions in Advertiser Claims is "All advertising claims must be factually supportable." https://support.google.com/adwordspolicy/answer/1331529?hl=en&ref_topic=1310871
Hi! The answer to this is to wait a little bit until the next linkscape update is out, and Open Site Explorer updates with fresh information. The last crawl was done before your site existed, which is why nothing is shown. Linkscape and Open Site Explorer don't have quite the same computing power of Google, so they lag behind a bit.
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Did you go ahead and buy the domain? Can you give an update, or mark your question as answered?
Thanks!
Agree on the looking spammy.
I would get the company name in any case so that someone else doesn't get the name and make you settle for a lesser name / have them tweet out stuff that's against your brand.
There have been a number of discussions about Alexa in the Q&A forum, including http://www.seomoz.org/q/how-can-i-improve-alexa-rank-of-my-website. Generally, the consensus is to not worry about it, and it's not real accurate, though it can be used when selling advertising as a rough measure of traffic.
Hi! We're aware of some glitches going on right now with FB and we're working on them. So sorry for the problems!
Another company in a similar situation (and maybe this is the company in question) is Dreyer's/Edy's. In case it's not your company, you can look and see if you can gain any insights into how they do their social media. Their websites look to be identical in code, and I don't see any canonical tags. I haven't examined how they have done their social media, but it's a thought of another place to look.
Thanks for your great answers Ryan and Sha!
It's nlpca (with an L) not nipca (with an i) I think is why you oculdn't see the site. It shows up fine on this end.
There's a difference between tracking everything your website is ranking for, and tracking what your website is ranking for and people are actually searching for. My husband's site ranks in first place for the phrase query "We also run the R/C Naval Combat forum" but no one is actually searching that and it has no impact on our business. There are literally an infinite number of things your site could be ranking for.
I don't have a solution for you, but did want to bring up the difficulty in providing "everything".
Just heard from the engineers that the fix has been deployed. Try connecting with your FB account again and all should work. If not, drop a note to help@seomoz.org and we'll get you hooked up. Thanks for your patience!
That sounds like a good question for the help desk, as they will want to know if there's a possible bug. Email them at help@seomoz.org with this information and they'll take a look at it.
Hi Rick,
Regarding this being public, the public Q&A forums recently had just the question visible to anyone, with it being two weeks before the answers were visible to everyone. This recently changed so that the answers are immediately viewable to everyone. That's likely what Thomas is referring to, that he noticed it's public for everyone (correct me if I'm wrong Thomas).
Welcome to the community Rick, I'm really happy that you're here.
Because I'm staff and Q&A is one of the main parts of my job, this forum is obviously the place in which I spend the most time. After that, my must-read is Search Engine Roundtable. Barry watches many of the forums and will gather the best tidbits and write about them on SER. I scan inbound.org and my twitter feed for interesting information.
Does anyone search those terms? Do those terms convert?
To answer your question, one of the ways one ranks is to have the light colored text on the light colored background on each page with the following in a spammy footer:
Orlando Pool Service - Orlando Pool Cleaning - Orlando Pool Repairs - Orlando Pool Remodeling - Orlando Pool Renovations - Winter Park, FL - Winter Park Pool Service - Winter Park Pool Service - Winter Park Pool Remodeling - Orlando, FL - Maitland, FL - College Park - Windermere, FL - Longwood, FL - Casselberry, Fl - Lake Mary, FL - Goldenrod, FL - Heathrow, FL - 32825 - 34786 - 32750 - 32779 32714 - 32810 - 32751 - 32707 - 32835 - 32828 - 32801 - 32803 - 32806 - 32789 - 32746 - 32712 - 33880 - 33881 - 33884 - 33801 - 33805 - 33803
Actually, a DDOS attack took Zendesk down today, it wasn't us.
Just wanted to leave a quick note saying that SEOmoz has upgraded the Link Directory! You can view a post Cyrus wrote with more information at http://www.seomoz.org/blog/seo-link-directory-best-practices.
Google has said that this is just an approximation of the number of results. Think of the extra computing power that would be required to give an exact count of the number of results for each query, and think of how very few people care of the exact number of results.
Don't worry about it, and devote your time to something that will make you money. 
You can also spread your phrase over two sentences, such as "We service the Shenandoah Valley area in Virginia. Stained Concrete is blah blah blah" and you have "virginia stained concrete" as a phrase.
That would be nice, wouldn't it? Unfortunately, there is no API with the search engines where we send over a keyword and they send us back why the rankings for that keyword changed.
Right now, it's manual work. Look at you and your competitors and see have inbound links changed? Have you or your competitors changed content on the pages that were ranking? Added new pages? Consolidated pages? Has there been an algorithm update? and so on.
Hi Noah's Dad,
I'm going to ask Jen Lopez to make a better comment on this, as she's the one who manages the SEOmoz Facebook page and has more experience than I do. I did have one thought though that by having users engage in your Facebook page you're increasing your EdgeRank on Facebook and increasing the chances that fans of your page will see your updates.
FB doesn't show an individual user updates in their feed from every person and page they follow. They've got an algorithm in there to rival the search engines that helps determine what a user sees. If there's a FB page in there where the owner is just putting announcements and no one is interacting, those announcements really aren't going to be shown to the rest of the fans of that page.
With you, you've got so many people interacting with you and posting stuff I see Noah's face every time I check my FB feed. It prompts me to click over to your FB page and see the updates from everyone else.
Just an alternate way of thinking about this, though I understand your frustration at the same time. I"m the one who manages YouMoz, and it's frustrating to see people thumb and discuss the post on FB yet not going over to our site and doing the same.
Hi Rodrigo,
In twenty minutes (at 10:00 Pacific time) we'll be doing our weekly welcome webinar that will help explain the SEOmoz pro tools, and give you a chance to ask questions. We have more details at http://www.seomoz.org/dp/welcome-webinars. Hope you can make it!
Hi Dan,
I can't speak to sabotage, but I can confirm that the newspapers are all owned by the same group (MediaNews Group http://www.medianewsgroup.com/consumers/Pages/OurBrands.aspx ). I happen to be in the Bay Area and knew that at least three of them were related.
Like Ryan, I'd ask around to see if someone thought they were being helpful and signed up for those without letting you know. I've seen it happen on here before.
This sounds more like an error on our part. Could you go to http://www.seomoz.org/help and use the Contact our Help Team link and submit this as a help ticket? Thanks!
Keri
OpenSiteExplorer can tell you that information if the URL in question has been crawled. It doesn't look like onemainfinancial.com is in the index yet, but you can try again in a couple of weeks when the Linkscape index has updated. I'm not sure of other methods, but other people may know.
And for the rest, give that advice to your competitor, right EGOL?
Here's a post from our help hub that talks a bit about the ranking tracker at http://www.seomoz.org/help/rank-tracker. Usually people have the opposite problem, where they see themselves in a good position and SEOmoz doesn't, though this page does explain some of the differences.
Seeing Global results is tough, and there's not an easy way to do that. One is to go to a non-US Google and tell it to search the US (this may need to be done by using a parameter in the URL, I can't remember if there's an interface option for this).
To check rankings and get as much personalization out of the way as possible, I go and use private browsing in a browser so at least my history, cookies, and logins aren't affecting the ranking.
If you think about this question in more general terms, you'd never see CNN or New York Times link anywhere, since most sites have a lower PR than they do. And on the flip side, if I have a site with very little PR about pinball games, I'm not going to link to a site with a higher PR that's about buying pills that's full of spam.I don't have enough personal experience for your particular situation to offer an expert opinion for this case, however.
If you export the crawl diagnostics to a CSV, we do have this information in the last column.
Hi Melissa,
Did John's answer answer your question, or are you still looking for some more advice?
The points are only good if you are marked a helpful answer, Modbargains.
No time at all if you want to rank for a 12 word phrase that nobody searches for, or if you use a search engine that is easily gamed. Eons if you are trying to rank on the first page of Google in the US for a generic one word keyword like "cars" or "loans".
Probably because I don't think we record your birthday anywhere.
Have you seen this recent SEOmoz blog post? It may have what you're looking for. http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables
The quick answer is that we could either crawl all of Twitter...or we could crawl some of Twitter, and crawl some of the rest of the web. We just don't have the resources to crawl all of Twitter right now, so not everything there gets picked up in OSE.
AdWords doesn't involve the rankings, but we did have a blip with the rankings earlier this morning that should be fixed by now.
Or if the website has notes saying to contact them to advertise or buy links, or if they're part of a network with a footprint that's easy to detect (do a search for 'build my rank'), etc. Any number of ways.
Do try a different browser. If it happens in multiple browsers, we'd appreciate a screenshot of it along with browser and OS details in an email to help@seomoz.org. Thanks so much, and sorry you're having problems!
Keri
Yes, your search history in a browser can skew your rankings. What I often do to check them from my browser is either start a private browsing session (which doesn't retain search history), or use Safari and go to Edit -> Reset Safari which clears all cache, cookies, history, etc. and makes it look like you just installed the browser. You'll still get localized results based on your IP, but it will help. Also, the SEOmoz rank tracker will be able to track without those personalizations.
Thanks for adding this information! I had wondered why people I hardly knew were sharing something "directly" with me.
Hi Kevin,
I'm sorry to report that we don't have the term extractor tool anymore, as it got beyond our ability to maintain it. Thanks for asking!