Just because you can't share doesn't mean people aren't going to share it on FB. Just yesterday, I shared http://www3.gehealthcare.com/en/Products/Categories/Accessories_and_Supplies/Adventure_Series_for_CT/Pirate_Island on FB with my friends. I don't have formal experience in this area, but did want to point that out. There was an article on slate.com about the design of these, and I went looking for more information, and found that page.
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Best posts made by KeriMorgret
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RE: When to Use Schema vs. Facebook Open Graph?
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RE: Very Quick Joomla Question
I don't have experience with Joomla, and have just cursed over a website in Mambo, but the first part of these instructions for copying a Joomla website make it look like the content is in a MySQL database much like Wordpress. I don't know where right off to look for that database, or if the client would have it in the archive you were given, but it's at least a start of where to look.
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RE: Is link cloaking bad?
I can't make a judgement on it, but you might check out Graywolf's recent post this month on masking affiliate links. http://www.wolf-howl.com/affiliate-marketing/how-to-mask-affiliate-links/