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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alex, I prefer to have the most relevant term in the url. No big issues with what your doing except the url being a bit more difficult to understand. If you do decide on one term, I don't think you will be missing out on traffic for the other term as the rest of your on-page seems to be optimized properly for the that term as well. Good luck!
IMHO, whatever the prospect is more likely to query use that in your url since it will be highlighted. I would probably not group them together as it makes the url a bit more difficult to read (so options 1 and 2 will work). Furthermore, whatever you chose I would put in the meta description "Human Capital Management (HCM)..." in case the prospect choose one or the other and include both variations on the landing page.
Organics around 15% and PPC about the same. Rough average comparing monthly totals average out compared to the summer months.
We have a bit of seasonality and see peaks before and after holidays and the beginning of a quarter. From the beginning of January through memorial day and September through the middle of December we have good organic traffic. Traffic drops a bit during summer. This is a typical pattern for us over the last ten years (we are B2B).
Umar has a great list. I still use Microsoft Movie Maker. It doesn't have many tools/effects some of the competitors have, but easy to use.
For filming we use a Canon Rebel SLR camera and we get decent results. Here some tips. We also use Fiverr to create some custom intro's.
No huge deal. Matt Cutts discussed this recently: https://www.youtube.com/watch?v=5AsLWIuNNMU. The short of it is that the same division of PR applies as other links.
Yes, it's good to only have one H1 tag. However, will you get penalized for having more than one? No, just use them sparingly (according to Matt Cutts here).
There are many ways to optimize gallery pages (optimize H tags, optimizing file size of images, adding short descriptions, good page titles, implementing proper tags on the image, good ux and so on). There is an excellent tutorial here. Good luck!