Hello Jesus Duran,

There is a lot of talk right now and you will find a lot of bias answers all over the web.  While many tactics work for many scenarios I highly suggest you use the following tactics.

Read up on these factors.

1. Onpage SEO -

A. Over optimization

B. Keyword Density

C. SEO friendly URL Structure

D. Inner Linking

E. RSS Feeds - how to proper utilize them.  I have boosted a site to a 50 DA off of RSS            feeds alone due to feed burner and many other feeds etc..  Make sure you learn how to set these up correctly.

F. Blog - utilize wordpress, learn everything you can about wordpress for your blog.  Learn the best SEO plugins to use

G. Meta Tags - Make sure you use an SEO friendly title.  Again many have a lot of opinions on this and honestly I use the following   Keyword | Keyword | Keyword  and it has never failed me.  I hold ranks for terms like  payday loans, cash loans, cash advance, cheap SEO, affordable SEO, CRM, CRM software, and 1000's of others.   I am not saying I know it all by any means, but I have had my fair share of experience on what works.    Make sure your description will really pull people in for conversion purposes when they read it.   You can use other forms like - or , etc.. Many will work, but I feel the | is the best, but again that is my personal preference not a fact.

H. Content - Make sure your using proper content techniques for conversion purposes and SEO purposes both.  This is very tricky sometimes, but you will know when you have it, this can take some fine tuning before you get it right.

That is a great start to onpage SEO.  Many will tell you Onpage is everything and it's what you need to rank.  I have a case study after the penguin 2.0 update that just happened here http://dailyseotip.com/what-other-marketing-firms-want-you-to-believe-that-isnt-true/3356/  and I encourage  you to read it.   It will prove that Onpage SEO isn't everything and if your offpage SEO is strong enough it will easily make up for bad OnpageSEO.

2. Offpage SEO

There is a fine line on what to do here, on what works, what will not work, and what will not work every 3 months when Google makes another update lol.  Offpage SEO involves quality backlinks.  A backlink is a link leading from another site to yours.

Research the following.

A.  Anchor text diversity - This is very important.  I suggest that you build to your brand name, domain name - many variations of it, natural terms like click here, visit now, etc..

B. Platform Diversity - Many people make the mistake of using 1 type of platform to submit to and this may work, but doesn't end well.  Google does look for this, I had a case study in 2012 that proved this floating around somewhere.

C. IP diversity - Try to submit to many websites not just the same one over and over.

D. Press Releases, sites like prweb.com is a very reputable company, but is also very expensive.  You can submit to some high authority free press sites, but I wouldn't make a habit of it, these sites generally don't have very good moderators due to so many people submitting all day.  I feel a lot of these in the future will get penalized for allowing low quality content to go through.  When you write a press release, make sure that you are writing it in 3rd person and you have a catchy title, example title " XYZ Company Just Lowered Their Prices By 50%"  and of course there are many different ones you can use.   Never use your keywords in a press release.  A press release can get many backlinks for your website if submitted properly.  The last thing you want is for your anchor text diversity to shoot up to 17% or something high  along those lines.  Make sure you use brand names, urls, etc..

E. Guest Posts -  There is a very fine line on what is ethical and what isn't.  When you write a guest post, don't write an article just to write it. Make sure you are putting something out on the web that is informative.  Ask yourself this, will your article help someone else achieve something other than making them bored lol.  Make sure that it's catchy, try to write about new stuff on the market.   I highly suggest  myblogguest.com   Ann Smarty is a great person and her team of moderators read over your content as much as possible and make sure that you aren't just submitting to submit and others would like this. They also check over grammar which is important for me since mine is terrible lol.  They will help teach you the ins and outs of writing.   Link to popular sites like .gov, edu, MOZ.com and other high authority sites on the web.    Try to place your anchor in the byline and don't get to greedy.  Only use 1 anchor per guest post.

Don't get sucked into software spam tactics like 1000 social bookmarks, spammy blog posts, low quality directory sites.  Here is a good list of quality directory sites  http://www.dirjournal.com/blog/business-directory-deals/  these were rated by SEOMOZ a while back and I have personally utilized some that were relevant for some of my websites.   Only use high quality white hat tactics!

Oh and listen to Rand Fishkin hes a smart person

While there is a lot more to SEO than this, I feel this is a great start for anyone right now after the Penguin 2.0 update.

Also, that guide you mentioned is a great guide, however there is a lot in their that isn't needed for SEO like social media links.  Again read my case study and you will see why I am saying this.   If you have a limited budget or time ,this isn't where I would spend my time or money at.  Sure it's great to have, but I hold very competitive ranks for sites without a single social site linked to it at all. No likes, not tweets, etc..   Social marketing has nothing to do with organic SEO, now I am not saying it won't in the future, but it does't right now and my case study proves it over and over again.

I hope everyone enjoys reading this and it can help some others along the way.

Matthew Boley

I guess this would depend on many instances.  What are you selling?  What is your site about?  Which will benefit you more?  If your selling a cd of yourself and your the author then I would say go with the author.  If your selling a 1 of a kind brand that no one else in the world has, then go with the brand name.

Eventually you may want to just do both, but since your starting, it's not a bad idea to go with brand, because it will be those are considered the most natural backlinks to your site that isn't your url.

Have a great night.

MB

Hello Tamra,

No I don't actually.  However since the disavow is just a devalued link in their algorithm, I am not sure what the wait is for?  When Google manually analyzes your disavow list that your suppose to tell them about in your reconsideration letter, it's going to let them know that you have a list that needs devalued.

It's going to take some time for them to answer, it's going to take a while for your site to refresh they call it due to the disavow tool.  We do about 5 - 10 sites per day right now for others and found that the normal time for a refresh of data is about 3 weeks. However it all depends on the site and the amount of backlinks it has pointing to it and that your disavowing.

When your resubmitting your reconsideration letter I would personally use the lost data from majestic seo telling you how many backlinks you lost recently.  You can actually use this data to show Google how many backlinks you were able to take off of your site.  Maybe you contacted admins, maybe you didn't, etc, etc... However I have learned that it helps a lot.

So far we are 10 out of 10 in the past 10 message from Google allowing the site to get back into Google.

Get personal with Google when your writing your reconsideration letter, don't lie of course, but tell them how much your site means to you, and it's your chance at helping you get some extra income, and your really looking forward to this site so it can change your life in some way. Maybe your using it to help others?  Maybe your giving a certain amount to donations that you earn?  All of these factors if you do them can help them determine. They like personal messages I have found.

If you just write a 100 words telling them that you did what they asked and nothing else, your chances aren't as good as getting personal with them, maybe even joking, tell them you are in SEOMOZ asking others, and your very concerned about this.

Have a great night and sorry I couldn't link you to any hard concrete evidence.  I have found that there aren't to many other companies out their submitting more per day than we are, so I never looked for any evidence on the net for a time delay in submitting one.

MB

Citations need to be for address specific, because they should all match up.  So just area specific no, because if it was possible it would allow others to rank up for local terms in any city they would like around the world.  So I highly suggest you get an address in some way.  Maybe a friends address, a home address of your own, or something in that area you could possibly use as an address.  It has to be a location that has never been used with Google local before though.

How did you signup with Google local or place page with no address?

Have a nice day.

MB

Yes actually,

When you submit your reconsideration request make sure you get everything above I said in her message together such as your lost links overtime.  You can use those lost links as some of your advantage and make it look like you took time to remove links to your site which they like the efforts.

No one really knows how many links need to come down, but many studies show 16% of your links.  Now I have had some sites where it's 80% and some that I didn't have to remove any at all which is very odd, but yes your reading that right 0 links removed and I got back into Google for a clients site.

Don't get discouraged though if the first time you respond they turn you down.  It's pretty normal for them to turn you down the first time and then after you resubmit a 2nd time I feel that a real person views it instead of a bot/automation process which is usually the 1st time.

Have a nice day.

MB