You shouldn't have to worry about it.

I would reference this article where Matt Cutts explains that if you are professionally translating it for usability... you are good; however, if you use Google translate to spam your content in a bunch of languages... that is bad.

Hope this helps and answers your question.

Mike

You don't need to really worry or stress about the missing meta descriptions and long titles.

Meta descriptions do not impact your rankings and Google will automatically create a description for your page if it appears in the SERPs.

Title tags that are too long do not impact your rankings... at least not directly. If your title tag is over by 10 or even 20 characters, it will not impact whether your pages ranks or not. The 70 characters is a suggestion as that was the number of characters that would display in the SERPs; however, now it is based on pixil width. The only other important info you need to know about titles is that you put your most important keywords towards the beginning of the title.

If you are unsure about how or are unable to edit these pages to add or edit the description and title, it isn't going to make our break your site from a ranking standpoint.

Some CMS will automatically generate 301s if you edit a URL's structure. It does this so that any old links pointing to the old URL will be brought to the edited URL. The CMS will not fix broken links that point to the old URL, but on the server side, if someone clicks on an old, broken link, they will be brought to the edited URL page  - if that makes sense.

I understand that you want to attack warnings and notices and get things perfect; however, sometimes it just isn't possible. Whether it is a CMS issue or knowing how to fix something complex - what does matter is that you investigate each warning and notice and make sure that it is not negatively impacting your site. From the sounds of it, the handful of warnings and notices you have are just fine.

Hope this helps answer your question.

Mike

I don't completely understand where you are saying the noindex/nofollow is located. If both are in the head, it applies to the whole page; however, "nofollow" can be used specifically for links (in most cases blog comments).

The easiest thing you can do is ask yourself, "Do I want this page to be indexed by Google?" If no, then you want to use the noindex directive; however, if you want the page indexed, you will want to make sure you are not using the noindex directive.

As far as nofollows are concerned, those can/should be used for blog comments. Nofollow can be used in other instances, but it generally isn't a tag that you throw around much.

This Matt Cutts article talks about how the nofollow directive works in relation to link juice... it is worth a read.

Hope this answers your question Gina.

Mike

Keri's example of Moz's "top secret project" is a good one.

If you Google "top secret project" they are appearing at the bottom of the second page SERP.

Just signed up

Not knowing the product kind of makes it difficult to go on that; however, some of these ideas may work.

I would create a landing page for the physical product, then additional pages optimized around the product launch:

• [product name] Release Date
• [product name] Specifications or Specs
• [product name] News
• [product name] Price
• [product name] Pre-order
• [product name] Price
• [product name] Sneak Peek
• etc.

Create a landing page that is specific to any question that a visitor would/could have about the product.

Does that help/give you some ideas?

Mike

Screaming Frog - I usually wait for SEOmoz or Webmaster Tools to identify issues, then use Screaming Frog to verify that I have fixed them. It is a great tool and FREE if your site is under 500 pages.

Here are the SEOmoz definitions of the other warnings you are talking about:

"Meta Robots Nofollow - When the meta robots tag for a page includes 'nofollow', no link juice is passed on through the links on that page.

Blocked by Meta Robots - This page is being kept out of the search engine indexes by meta-robots."

I am guessing someone put the following in the head of those blog posts:

It is just telling Google to not index the page and to not pass page rank or anchor text for any links on that page.

Typically the "nofollow" is used in blog comments, so commenters cannot provide links back to their personal websites.

"noindex" shouldn't have any affect on rankings. It is just telling Google that certain pages are not worth putting in their index (copyright, terms of use, etc.).

"nofollow" links if not implemented correctly can look kind of spammy to Google, but in most cases you should be fine.

Does that help?

Mike

Hi Gina,

You should try to fix any errors. Errors can impact your users' experience, as well as interfere with web crawlers and even impact your rankings.

404 errors:

• /balancing-seo-with-your-website-design/ links to /on-target-web-design-santa-barbara/ using anchor text "It is best to get a custom design
• /5-steps-to-increase-traffic-to-your-website/ links to /we-create-websites-that-bring-you-more-business/ using anchor text "increasing traffic to your website,"

Warnings are more or less a "if you have time and can, you could fix these". They really do not impact your rankings, but if you are trying to be perfect, you could fix them.

Notices are just a "heads-up". They do not impact rankings, UNLESS you are blocking robots ; )

Long story short, fix Errors, work on Warnings when you have time, verify you already knew about the Notices.

Hope this helps.

Mike

Rand talks about co-occurrence/co-citation in this WBF video.

He gives some great examples of how this can potentially increase rankings. It is a very interesting video.

Hope this helps.

Mike