Google doesn't have a minimum, but as a rule of thumb, I stay above 500 words per page.

Some things to consider are how many links are on the page. You want to keep your HTML to text ratio at about 1:2. It will help avoid duplicate content issues in the future.

Hutch has a great point, you can't limit yourself to fill the target words per page if it will inhibit your ability to convey your message. If you need 1000 words then you need 1000 words.

Just some helpful tips about content writing, make sure to utilize images and try to incorporate some user generated content. Both of these things will help increase the value of your content and offer an advantage to your searchers.

Good luck!

If a URL is labeled a 404 it will not be crawled again unless there is a reason to, you mark it as fixed, or you edit the link in some form or fashion. Mark it as fixed and see if the error comes back. There is no harm in doing this.

Can you get to the page on your mobile device just by clicking through your site? If you can, that is good, it will eventually encourage a mobile bot to crawl it. If you can fetch and render as google, then I would just give it some time. I am not sure if there is a string of code you can add to the head of that page telling the robots that it is a mobile only page. I don't know how that works.

I would just mark it as fixed right now and see what happens over the next couple of days.

Hi there,

Your H3 tags can absolutely be links, but they don't have to be. The H tags are used to establish a heirarchy on your page. Think of them as the highlights used to layout the outline of your content. If your h3 tags link to other pages that it perfectly ok. SEOs do this all the time. Typically the only h tag you wouldn't see a link with is an H1 tag.

Depending on the platform, your client might already have access to an m.domain mobile site. Some of the older platforms, like Volusion, haven't even offered responsive designs yet, which is part of what makes them so expensive for their customers. They basically have to pay a company for a complete template redesign.

In my opinion, the responsive design is best practice for SEO, but an m.domain site would improve user experience which can lead to higher CTR and higher conversions. If your client cannot afford to move just yet, then the m.domain is the lesser of two evils. It will improve customer experience and hopefully conversions, and then maybe moving to a responsive design in 6 months would be an option.

I just went down this road with the company I work for. We were in Volusion and just simply out grew it. So we moved to Big Commerce. With the size of our site, it cost us about $1400 a month. The responsive designs were free, and they handled the entire migration for us. At the end of the day, the sacrifice of changing platforms didn't cost us much more than we were spending with Volusion, and the benefits of improved SEO and User Experience will pay for the swap within months. I am not sure what your current situation is, but if you haven't looked into Big Commerce, I would definitely try. It can't hurt to present all three scenarios to the client. At least they will be able to weigh the pros and cons of everything. Staying where they are without an m.domain, staying where they are and adding an m.domain, or moving to a more advanced system like Big Commerce with a fully responsive design.