First thing first: Meta description is not really a part of the ranking signal (atleast not major if it really have any impact at all) so you have to care more about your audience and how they will react on it instead of the search engines.

Emoji is not a common trend and I haven’t seen any business using this in their description but if your competitors are using and you think your audience will like it, giving it a try won’t hurt you. Make sure you keep a full tack of your CTR to see if the change increase or decrease the CTR and click ratio.

If the results are positive, stick with that, if not move back accordingly.

Just a thought!

I agree with Matt, there is no penalty I know that has to do anything with penalty but if you run screaming frog crawler it will ask you to limit the size of the image to 100KB but again going above is not really a penalty.

Yes if the images will be heavy the time on site will increase and if the page take more than usual to load this is where you might lose your rankings as site load time is a ranking signal now.

Hope this helps!

The idea of adding a permanent redirect is nice as this will help you get links on one version only and Google will not find any technical duplicate content on your site. As far as the redirect loop problem, here is the solution that might help you.

http://www.oxhow.com/how-to-solve-this-webpage-has-a-redirect-loop-problem/

Also run the alpha and see if others are facing the same problem.

#justathought

The URL you displayed as an example looks like in-page bookmarking and as far as my knowledge goes this does not make the content duplicated.

But as far as the canonicals are concern, adding a canonical URL on the website is better as it can save you from any unforeseen problems but as far as the problem you are mentioning is concern, I don’t think this will create a duplicate content within your website.

Hope this helps!

I think there is no right way of going about it. If you really think that you have been attacked by people who are building shady links back to your profile, you defiantly should update your disavow link more frequently to tell Google that these following links are not built by you and you don’t want these links to pass a link juice to your website.

If you have built some kind of links that you later realize are shady, then you should immediately update the link disavow file accordingly.

But you are building links as per the given guidelines, you see no abnormal behavior on traffic, rankings and links (OSE or Ahrefs.com can tell you that) in that case you don’t really need to update your disavow file from time to time.

Just a thought.

Not really sure but I guess you have to use the API for this to make it working. Again I am not sure so the better idea is to ask their help team at help@moz.com

Hope this helps!

nailed it!

First, there is no problem from the SEO point of view if you 301 URL A, B and C to URL D but obviously you have your website for users and not for search engine only which is why your first concern should be users.

If I would be at your place I would have thought about the following before coming to any final conclusion.

URL D will entertain users the same way as A, B and C was doing and they will find all the answers that previous pages were answering. If yes, I will go for it and if not, I would consider other relevant options I may have.

Link profile of the A, B and C URL is clean, if not I would prefer not to redirect but if the good links are pointing to those pages, I would prefer redirecting. No matter what the decision will be I will check the links that are pointing to those URLs.

If the users will not misguide and the link profile on A, B and C URLs is clean, I probably will go for it and if not I will choose other options accordingly.

Hope this helps.

That’s great that you can get a link from Gov website but the link will be in the footer and this means every page of the website will be linking back to you as normally websites share the same footer across the website.

Google like natural links and when you will use a key phrase to link back to your client’s website (especially in the footer) this will hurt you as Google can easily guess that the link has been created to manipulate SERP results.

My opinion, if you are linking from footer is to get link on brand name instead of a keyword this way you will get the link juice. I am not saying you will be able to achieve your goal but still you will increase the website authority which will help you in different ways.

You also said that you don’t have lot of unique content for each page. There is no shortcut or pass here you have to create unique content for pages in order to increase your chances to rank for different county related keyphrases.

Honestly, this strategy in my opinion is not good and Google can easily guess what you are doing and reward you accordingly.

I think the better idea is to get a link with a brand name to increase authority, create unique content for county pages. Get some quality links from different industry related websites and you will rank better in SERPs from the targeted key phrases.

Just a thought!

I think this way the Ranking fluctuation will be none to minimum.

Thanks Dan! I totally agree with you...

You said but still link it to fraserisland.co.au. From this you mean a same blog post can be access from this and the new URL?

-          Two different URL containing the same content will be considered as duplicate content, which is defiantly not a good idea when it comes to rankings!

-          If you 301 (let’s say you do it right) the URL from old domain to new domain. This will eliminate the duplicate content issue but redirection does lose some amount of link juice so your rankings will see a dip for few days and weeks if not permanent.

-          If you set cross domain canonical, this will allow the user to see the same blog post on two different URLs but search engine will only crawl the preferred version so it will be two pages for user but search engine will only consider the preferred version. Not really a good idea in my opinion as I hope most of your blog traffic is coming from search engines anyways…

I think whatever step you will take the rankings are going to change (temporary or permanent) so you have to keep your strategy designed accordingly.

Hope this helps!

I would advise checking your link profile in ahrefs.com or Mozscape and see if those websites are appearing. If yes then this is not a big problem sooner or later Google will add them in the index. But if you don’t find in Ahfres.com this might be a problem.

Again why rankings aren’t getting better have to do with quite a few things which includes your website content, technical issues, 404 pages, redirections, duplicate content and more!

My advice is to ask someone to do a website audit and see where the problem is so that you can fix things accordingly.

Hope this helps!

Hey Lana, If you really think that 301 does not make sense in that case you can always add the URLs in the robots.txt file and once Google will recrawl your website, Google will de-index the pages from the index.

Another thing you can do is using the de-index feature in Google webmaster tool. You can do that by getting in to your GWT, Optimization > Remove URLs and do that accordingly.

Hope this helps!