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Whiter than white hat means you want to stay all ethical and relevant. Here is my idea to go with.

White hat means you links should be natural and relevant to the website (if not all at least many). In order to get relevant domains, I would advise you to get list of blogs and start promoting your website through content.

-          Building link through offering free content to bloggers will allow you to use diversified keyword anchor text and you will be able to use all keywords as an anchor text on different blog posts.

-          Why not make a badge or something (that can easily fit your industry as far as I think) and encourage people to share on their website this will allow you to get good amount of link without much effort.

-          Building a white paper (downloadable) that define the need of your services (non promotional) will encourage people to download your white paper and may link to you and talk about you on social medias.

White hat link building do need time and effort but above given techniques can go long term as Google love them and no sooner coming update is going to hit this negatively.

#justathought

The one word answer to this will be ‘ware the white hat’

Actually Link Building is a creative game so the limit to link building is your creativity… but here are my recommendations or you can say the type of links that I prefer to build.

• Build Relationship

Research and find the list of people who are active in your industry they can be bloggers, influencers, business owners, review writers and many… try to reach out to them and build strong relationship as this will help you while you will ask out for links to them.

• Manual Reach

This is hectic but somehow you have to do that no matter what… try to build quality content on you website and reach out to relevant websites and people and request link (while being creative)

• Guest Blogging

Reach out to bloggers and offer them to write about relevant topics for FREE.

• White Papers

Research and create a link worthy white papers and allow your target audience to download it for FREE. Usually the FREE get more natural links

• Launch a Contest

This will help you cater new eye balls and if you contest is interesting and informative at the same time you will defiantly going to get links from bloggers and even magazine sites.

• Press worthy Activity

Introducing a product, major changes in business models or anything that is Press worthy will be helpful to get more and more links from Press websites…

The ideas are endless… all you have to do is to put down all of them on the paper and see what is possible for you and what isn’t

I just don’t believe on this mantra of ‘don’t buy links!’ here is my detailed opinion on your case.

1st Its good to look in to competitor’s links but blindly building foot printing links can be dangerous as may be they just have quantity of links with low quality. I believe quality of links can easily surpass quantity and this is how new websites beat old giants in SERPs.

So I would recommend you to plan and build Free but quality links from high authority websites in your niche. Just by looking into your website I came up with an idea of link bait that can help you attract many links from different high authority domains.

You can design custom cups (or something like that) that target different giant websites (non commercial) websites and contact them to pass the ‘thank you memento’ for providing such an amazing information over the past few years (like Mashable provide amazing information in the search and social industry) and if you do it right they will probably talk about it and pass you a link from their website… in my opinion one link from mashable is way better them links from different lousy websites… (just an idea)

Another thing that can do is to fix your on-page optimization and content, up to the mark so that it works well with search engine as well as users.

You can also buy few links from different reputable paid directories (SEOmoz have the list of it on their website) so, yes! buying links from lousy websites will harm but paid directories is a win win game!

Conclusion words: follow the quality and you will beat your competitors even with less number of links from high authority websites.

I believe the most efficient and easiest idea is to include user-agent detection and it will help visitor server the correct version of the website. This means when a visitor will be on a computer it will detect the user and show the normal website but if the visitor is visiting the website through mobile version it will automatically show the mobile version of the website.

In my experience SEOmoz team have the best customer service and they do reply quickly with humbleness. Well obviously sometimes things can go wrong but i guess if you try again and mention your complete problem in detail, I am sure roger will look in to it and will try to help you fixing your problem as quickly as possible.

I am not sure how you can stay away from duplicate content through this? I mean duplicate content is like two different URL contain the same content… so I am not sure how you can stay safe with this!

Well the reason why I would use direct post name is because, the URL will be short and easy! As far as the duplicate content is concern, WP is very nice with handling the duplicate content that automatically generate due to different tags and stuff.

The reason to remove links from domains that are de-indexed from Google listings is because mots of the times domains that are de-indexed are caught as the participant of some low level activity.

If I would be at your place I would have gone for the last option that is /%postname%/

My basic reasons to go for the last option is because it will help me keeping the URL short and SEO friendly.

Wow! You were quite that you shouldn’t be!

Try to plan the removals and don’t go for reconsideration that quick! I would highly recommend using open site explorer or Majestic SEO to extract your complete backlink profile and make the links that you feel are SPAM… then send the request for removal to all webmasters try not to play and request them to remove instead of no follow… as somehow Google still somewhere count no follow! (No follow still can indicate your bad link hood)

On a ground state, not all bad links can be removed from the Google’s profile…  so before you ask for reconsideration request try to add some great links in your link profile… links from high authority blogs, magazines and press links can help you regain your rankings…

Link Building is a creativity game so ideas can be countless…

But here are few of the starting steps that I would recommend or may be if I would be at your place, I would have done that.

1. Extract the back link profile and start removing links from the places where possible.. Usually with article submission it’s possible if you have all the credentials of it.
2. Try to avoid article submission or at least don’t use it heavily. Instead of This try guest posting on different blogs, magazines and digital news papers… although making connections for guest blogging and other will be a difficult job in the beginning but fruitful at the end of the day!
3. Infographics that is liked by bloggers and audience as this can give you good links and brading at the same time.
4. Try manual outreach as this is difficult but must do job in link building that people use to avoid.
5. Try some contest in the niche and grab links from press and bloggers in your niche.
6. Think broad and connect different industries with you and get links from those blogs and forums…

This can go infinity… but I would recommend reading some link building post that comes from time to time and you can get some great ideas from there!

Hey, expecting Google to settle down against low quality content and links in my opinion is a lousy thought! I think it’s great to check your profile and remove the links that looks SPAM!

In all honesty, guest posting links are usually fine unless they are on blogs that contain solid SPAM back link profile.

I would recommend removing the links from the websites that are no more available in Google index!

Other these the above advice I would highly recommend to remove the site wide links and add some good textual links from the profile… Rankings may fluctuate a bit but its way better then getting hit by any black and while Animal!

If you have to choose 1 between Yahoo Directory and other niche related directories (Paid) then I would highly recommend you to leave Y! Directory and move with others and here are few reasons of it.

1. More than 1 link from a quality domain pointing to your site
2. More doors for customer acquisition!
3. Niche related links will be pointing to your site that help you get a Google love!
4. Links from multiple high authority websites set the good authority level of your domain… this gives and extra advantage when you manually outreach in your niche and ask out for a links…
5. Not all paid directories are bad… SEOmoz give the list of quality directories and out of them some are high quality paid directories.... you can always try those and build your website’s authority from multiple links instead of a single link coming from Y! directory.

I still believe that Penguins are cute but the only point they do not like you is that you are not a nature love but they are!

Yes Google with Panda of Penguin is trying to kill the websites that looks SPAM in search results…from the description you have provided, here are few things that you can change on your website and it will provide a good impact in SERPs…

1. The kind of URL structure you have mentioned, it clearly seems like you are pushing the keywords in the URL to get ranking benefits… this is not natural and Google at the other hand does not like stuffing… you do have an exact match domain that’s fine but try changing you URL structure and make it look natural…
2. Obviously redirect the old URL to new one, update the sitemap in GWT and wait for new URLs to crawl.
3. Re check your basic on-page across the website… recently I have encountered a website that lost its ranking just because of un-natural and excessive internal linking… see if you have any on-page problems consider fixing it.
4. Check your link profile and see if you have any SPAM looking links in your link profile… consider removing those links.
5. If you cannot remove those links consider building high quality links in your profile.. (Guest blogging in that case is a great idea!)

will agree with EGOL... doing something that is in benefit of your audience and market it properly will help you get more links in less time...

Offer free (lame give away but as i didnt have one i always recommend this...) ipad for instance against a quiz or something and you will get links and words from the bloggers in your industry and may be some participants and winners might also link to you...

in short... Building Relationship is Building Links...

Aha! There is no correlation of adding a GA of a burnt site and rankings… there is no way I can believe that your GA account that has been previously used for a website that was burnt by the search engines can kill the rankings in SERPs…

This must be something different!

• Unless you are not using too many H1 on each pages its great!
• Changing title can hurt the rankings if they are not keyword focused!
• Adword campaign can never kill the site rankings if you are not changing anything in the website for this purpose… usually for adwards if you add/include more pages, its good practice to exclude those pages from indexing!
• Adding a Hello Bar not really!

Check your page time speed and may be due to (improperly) adding of codes page time load might went up and effect the ranking negatively.

H1s and Titles can hurt if they are not keyword focused but other then this adding GA or Hello bar can’t hurt Google Rankings in anyway…

I never used this software either, but in a one look to its website I am not really impressed… the website is more like a sales copy and seriously pushing its product to the market.

By reading the product explanation that is available on their website, ‘Comment Hut Plus allows you to find WordPress blogs that Google says are related to your keyword.’ This mean the software will find you relevant wordpress blogs that you can also find by using advanced Google queries…

I don’t really see anything exciting in this but as it contains only $10 so you can buy and give it a try!

I have to agree with Kane! Proposals that offer specific number of links they will build of certain quality in a certain period of time sounds lousy to me! But all you have to do is to select 1 then Proposal 1 is better in that case…

IMO! Ideally, there should be a least number of links they should offer over a period of time but when you go for link baiting stuff that includes infographics, quizzes, whitepaper and more… building 30 to 40+ quality links from different quality areas  are fairly possible over the period of 45 days…

Ok, the major question is that when you are building back links:

1. Why Majestic SEO is not showing it?
2. Why there is no improvement is Rankings?

There is a difference between you building links and links go live as most of the links building opportunities does contain a moderation time period! (Manual links have no average time period while directories and articles and blogs do have a time period of maximum 2 weeks!)

So may be your inks are in the moderation because Majestic can only index the links that are live!

Well, as far as ranking is concern.. it depends upon various factors and not links only! I just take a quick look to your website and here are some tips that you can use to improve your visibility!

• Try to reduce the internal linking, they way you use it, aren’t natural and look quite spammy to search engines.
• Try to add quality contain on your website.
• Don’t push too much on directory links and try to grab links through blogging and through manual outreach
• Include your business to local websites
• Try adding a blog in the 2 phase on the website.

If you will try these, you will see a positive effect in rankings but again it also depends upon what keywords are you targeting… with the link profile that you currently have its almost seems impossible for you to rank for general keywords and phrases!

Well I will call myself as one of the neutral person who nether got hurt not got any positive advantage out of it! The reason why there was no real movement is because my industry is very competitive and the terms I am targeting are the most competitive terms in my niche…

Moreover, our website is standing mostly on 2 to 3 page and almost all competitors are investing right on SEO so the spam links and similar ratio is quite down at my side… and everyone is busy building quality links to the website. In these cases usually the one with most quality score wins!

As far as Penguin is concern… well may be its new in the bubble further versions of it will might bring a penguin with a Matt’s face on it

Good services usually charge a lot but if you think throwing money will give you traffic and sales and time isn’t a factor so I don’t think this will be a legit point.

1. This example might work here! suppose you are at level 2 and to move up to level 3, you need to answer 5 questions... you answered those questions and move up to level 3 but now to move up to level 4 you again have to answer only 5 questions but this time questions won’t be as easy as it was in level 2

similarly, when there is enough space for traffic to get in EPIC you can do that but as soon as you are on top of all major keywords and enough traffic is coming in, now if you need to increase the traffic, the work load will be double or even more because you have to be extra creative, be active on other inbound areas and many more…

So, to achieve your goal one need to research and set the timeline accordingly.

Also, Search Engine change a lot in the past 2 years, Panda Update, Penguin and more… within the last one year search engine changes a lot in their approach towards websites. It won’t be wrong to say that SEO 2 years back was quite an easy job as compare it from today!

Interesting business and as tablet is new to the market as compare to smart phones, I am sure the competition will be easy! The budget sounds decent to me, so why not invest in making a mobile version of the website because its pretty much make sense!

People who already have the android phones and tablets will be the most targeted traffic for your website! So why not make an online store that should be compatible to android phones and this will surly going to increase your ROI as they will most likely to buy the accessories!

Other thing that you can do is to create a blog with the website (if you already have it EPIC!) and start sharing knowledge about the gadgets and accessories. Videos can work great in increasing your website traffic and ROI

If I got your question correct then

Members are the people who are in the list created by you and subscribers are the people who subscribe to your list so that they can get update about any activity in that list!

I have deal with this situation but at that time Google was kind of nice to low quality links or I should say Google was not as harsh as it is right now!

Well the ideal would be to build some quality links and remove low quality links side by side! Keep a balanced between the two activities and this might not hurt much but fluctuation is fairly possible!

As far as the redirection is concern, if the DA of the domain is good and some good natural links are point to it than, IMO its great!

WOW! Scott, this is interesting!  And here is my take on it!

I am taking some lines from your description! That says,

‘and they reported back that a server that had 20links pointing back to our server had crashed on Christmas Day and the links had been de-indexed from Google, they said give it 2 - 3 weeks and the links will be re-indexed and we should pop back up on google.’

I will question that.. if it is exactly what they said then in my opinion they were putting the link on the website that they can control and this can be a site of their network! If lot of links are actually coming from the network sites then I must say that Google was nice to you!

Changing the content improves your long tail but your main keyword dropped even more! In my opinion here is what you should be doing!

Remove as many low quality links as possible!

Get in to your link profile, get your hands dirty and remove it… you don’t have a choice or else the slap can be even harder!

Get more social

Google take social as a way to find the website’s credibility, get yourself active on social media accounts like twitter, facebook and G+

Create Link Baiting Campaigns:

Start the brainstorming process, sit with your marketing team and come up with any idea that is link worthy! Start a Quiz, Contest, Award or Badge! Something that allow your industry bloggers to talk about you and link to you!

Get Press Links!

You can even connect link baiting and press links if you are creative enough! Do something that becomes a story. Journalist likes stories, approach them and get a link from PR and news websites!

Start a Blog!

Share your expertise and start a company blog, it will give you a hard time but you will be able to get some great links, content that will eventually get you SERP benefits!

Frequently changing title tag as a good practice… I don’t think so! I mean it’s good to change when you think the changed title can better tell search engine and users about the website but changing it frequently to get SEO boom… I don’t think it works!

This is a different question to me! Honestly it’s not about how long or short the post is it’s about the quality that it posses within it!

For me! Reading 1000+words that contain a case study or research is not at all boring but 700+ words of theory actually striking my mind.. woo! There is still lot more to go!

But still there are some tricks to entertain readers throughout the post, especially when its long and theory…

Add Images!

Images can help reader to go through the complete article without thinking of switching or moving to some other article. #ithinkitworks!

Humour:

It isn't possible all the time but if you can add punch lines and one line humour that fits with the post, most readers will love to read till the end!

Articles that are too long should reveal some of its awesomeness in the beginning and this will help reader to move till the end!

Well the reason why I might say No are due to the following two reasons!

1. PR of Google does not update regularly so even if the contractor is working it might not help in meeting the KPI!
2. Generally moving from 1 to 7 in a year is even not doable target in my opinion

I think the target should be set which are effective for your business as well as for contractor! This can be:

-          1^st Page ranking from the head keywords in a year

-          Certain amount of increase in traffic and conversions.

-          Brand Value in different online medium that include social!

And similar KPIs that can be set after the detail analysis of the project from different angles!

Pretty much agreed with your point! In my opinion, website owner should discuss the goals and expectations with the contractor and clear the stuff before getting started or else the investment will be a big risk!

I always recommend people to open your eye while buying links for your website because of the fact that sometimes it’s cool! But sometimes when you buy links with eyes closed you came under the spot light of search engine.

Links from famous directories are fine BBB and Business.com are the great websites to get a link but if you want to get a link from a niche related website with a desired anchor text then do check that websites reparation in search engine and try to get natural links instead of side bar or footer links.

#myopinion

My 3rd point about discussing the project in detail is for the same reason! because this didn't seems to be a do able target!

The other thing that is wrong in my opinion is that traffic is not a good KPI, but KPI should include the %age of goals increased (that may be leads or sales) may be Rankings, and other similar KPIs!

It doesn’t matter if you have multiple sites with the same template and infect on the same server! The thing that matters to search engine the most is that you by purpose or by mistake should be involve in to any black or gray hat tactics to get boost in SERPs like, duplicate content, link wheel and many others…

Checking out for RIP off and Scam reports are great and if you didn’t find any even greater! But here are few things that you must consider before handing over a project to them!

• Community Contribution

If they are a company who understands the SEO of the 21^st century and if they know how Google is changing from time to time they must knew about the power of sharing content to the community and get most out of it!

Ask them about what and where they have shared the content with the community? If they didn’t have any valuable content that they have shared with the community then you must consider a change!

• Real Time Community Interaction

This is another thing that can’t be faked. Go through their Twitter and Facebook account and see how they are engaging with the community and especially influencers. If their personal company profiles are dead then the doubt is valid!

• Discuss the Project!

No one can guarantee results and this is quite common but do they discuss the project? And do they think that your goals are achievable (that you have mentioned here)? If not then they are not the ideal people to deal with!

But, if they have a sound content that they have shared to the community and if they are contributing real-time with the community and influencers in the similar niche and above all if they are taking interest and discussing in detail about your project then they are the ideal people to invest your money!

Best of Luck!

My friend called me days back with the same question! and i did a lot of research on it!

Dot Net Blog Engine seems quite limited but have quite more options and areas where you can customize according to your need.. off course its not as good as WP is but in the world of dot net, i found blog engine as the most decent option!

I don’t find your idea as very smart but 1^st part of your move is right! You have to find niche related blogs and bloggers and you have to contact them, but directly asking them to link back to you didn’t make any sense to me unless you have some great Authority and Value in your Niche.

There are several ways you can get Link to the targeted blogs:

1. Offer them a Guest Posting

Simple but You actually have to write 500+ words of detailed and well researched post just to get a single link or may be 2 pointing it on your website.

2. Run a Contest for Bloggers in your Niche

If your budget is high then offering a competition for bloggers and then through badges and other stuff you can get a link pointing to your website (most badges usually get site wide links)

3. Create Infographics and Email them

Another idea is to create infographics on your site and email them the update about it. If the piece of graphic will be informative and well designed, chances are that they will link back to you!

4. Interviews

Try and target influencers in your niche and Interview them and post it on your own blog. As they are influencers so chances are that you will get lots of natural links to your site (depending upon the fame of the influencer and blog itself!)

These are just few of the ideas! Link Building is way too big and the only boundary to link building is your own personal imagination!

I don’t think that adding quickly to a search term will make a much of a difference! I believe if you write your content wisely and build some good links, chances are that you will rank for both!

In my opinion these are long tail keywords with Medium level of competition so if you will be good with content then chances are they you will win the half battle rest of the half battle is link building!

But by hook or crook you have to choose any 1 keyword that will be without quickly for one good reason!

-          Adding or including will not completely change the audience of the public and if you target the term without ‘quickly’, chances are that you will be able to make their mind and encourage them to think about selling quickly!

The way I think over the complete idea!

This is a matter of choice to me and case can be different from audience to audience! But I guess the safe strategy in that case would be the following!

You ultimately have to create 2 pages one for each so the best idea is to collect all the info about two pages and this time the information should be more focused on engagement and conversions. I mean create a unique contain that include rich media i.e images and contain… in a nut shell your both new pages should contain better information then the one you currently have!

Then add two graphical tabs, 1 pointing to A and 2^nd one points to B.

Build links on both pages and try to make them rank in Google as well! (see which page rank 1st) and then redirect the current page to the other one!

People may object about the redirect idea but as the page is relevant for both keywords so redirection to any page will be fine! (IMO)

If I would be at your place and I would have given a choice to select one platform bwtween Wordpress and Joomal then my vote will be for Wordpress!

User and SEO Friendly:

WP is more user friendly not only for the user but SEO friendly URLs, SPAM filter for Comments, easy to create post and pages which is not that easy to use in Joomla and then they have so much issues with URLs that somehow contain duplicate URLs!

Plug-ins:

The plugin directory of WP is way bigger as compare to Joomla. With wordpress the admin have multiple choices on one thing which is rear in Joomla!

Fast and Quick Updates:

WP is up-to-date and takes you with the current environment! With Jommla this game is not that simple!

Customization:

With Joomla and WP the customization is possible but (thinking from a developer’s brain) Joomla is way more difficult as compare to WP as they contain clean and clear code!

These are just few out of many differences that you can come up with by simple Googling a bit about it!

Kevin, I have previously worked for an agency that has many clients from UK and most of them are related to eCommerce so I have quite a good idea about it!

On-line buyers in UK are a bit different from the buyers in USA; they are more local orientated so if you are not mentioning the price in GBP you should!

About VAT, it was 17% quite a while back but I checked one of the sites has worked on and it says 20% now so, yes on that too!

Thing that you should consider if you are targeting the UK market are:

• You should have a clear Return Policies
• They Love Privacy Policies and Terms and Condition page and I have actually noticed people reading that!
• Details about the product on detail page.

All in all give them less area to ask question from you and provide them enough information to make a decision!

When it comes to small business that have more to do with services in a particular area, I always recommed 2 things as most important!

1. Get Local! This dosent mean only Google but all business listing websites, not only that but optimize the listings properly and get reviews on it… Once you will have more reviews people who are finding you will more likely to convert in to sales.
2. Content! This never means writing 450 words of content every day and put it on Ezine articles… but content can be in any shape Videos, Images, Articles or anything… if you can make tips and suggestion videos in a formate like DIY tips or something that will have a great impact on conversions…

My Recommendations for a small business website that offer services within the limited area!

Hey Andrew,

Let’s start this way… you have the data of keywords that you have extracted from the Adwords campaign. This is great if you can extract all the keywords that are most convertible in terms of conversions.

Step 2 would be to list down the keywords and notice the traffic, difficulty level and competition each keyword contains and then on the basis of total traffic, difficulty level and conversion rate list down the keywords accordingly. Ideally it should be from highest returns to lowest returns…

Now you have the data so target the keywords that are most convertible… it depends on the resources of how many keywords you should target and what resources should do what!

Hope that helps!

Well there are several things you can do:

Leave it as it is: and Google will re-crawl the site and eventually remove the pages from the search engine.

The SEO way: It will be good if you put 301 redirection to relevant pages instead of a 404 page, so that user may find a reason to stay on your website. Juice of that deleted page will also be shifted to new page and it is quite possible that your new page appear to rank better and more visible in SERPs.

Update the sitemap: Another good way is to update the .xml sitemap and update in GWT to let Google know what the status of the current website is.

And if you want to kick them out on urgent basis, then the formula is to use the URL Removal Request in GWT and your URLs will be removed within the next 24 hours.

Ok, for some search terms the site name is appearing in the title tag and for some keywords it’s not… I would suggest you to check if you have recently changed the title tags of your website… if yes then this might be the crawling issues that some pages are crawled in Google and others are not. So the pages which are not crawled and updated are showing the site name while others don’t…

One more thing, sometimes when Google think that the current title tag is not relevant to the query it changes it to brand name (at least in Google US) Although there are rare chances of this but I would also suggestion make some solid and relevant title tags against a query.

If you see the pages are not crawled, I would recommend you to upgrade the .xml sitemap and submitted it again t to Google Webmaster Tool.

If you are comparing link building through blog commenting with link request, link bating, infographics and similar stuff then yes it is indeed a low quality idea but I might disagree when you say it’s a waste of time…

On a ground reality, If you write great comments on industry relevant blogs that actually contain value then you do get links that pass quality link juice. To prove my point here is a small example:

http://kikolani-com/  (convert '-' with '.') A blog own by Kristi Hines is a do follow blog where you can add a keyword if you can produce some valuable comments… (Kristi is a great content producer who holds a great value in the industry as a front link blogger for blog and social media marketing)

To be honest Diverse Anchor Text is always recommended but this can’t take you that down that it didn’t appear anywhere against a search term… there must be some other reason for it. I would suggest you to make some changes on content and recheck the on-page elements to see if there is anything missing.

Make the changes and wait for the next crawl… Also double check the GWT if it shows any error!

WOW! This is a whole lot of a debate… I mean being honest I have tried this type of link building activities as well…

I think link building through blog commenting is very much hacked by spammers and low quality discussions but if you find some great blogs (there are great do follow websites search and you will find!) where you can add some great posts and discussions then it’s not bad at all.

I mean just consider SEOmoz daily blog and see the amount of people discuss and share their perspective… it’s not bad at all it’s healthy…

About using your keyword/company name in the blog, it’s quite controversial… I mean some bloggers are ok with it (these is a comment luv plug-in that allow you to add your company name with your name) but some bloggers are not happy with it…

So it’s about a choice of a bloggers to accept your point of view as a comment… but I am sure if you comment is worth including you will be included even with the company name on a do follow blog…

Ok, I genuinely doubt that only a week ago you keyword started to rank extremely well… and then dropped from the listings but it showers for secondary terms… did you make links from paid blog networks or spammy sites? If yes then you must build some more quality links targeting your main keyword.

Or you should also try making some changes within the content and on-page factors and see if it works for you… there can be lot of possibilities as this requires complete Audit of the website.

Search engine take PDF as a page and can easily crawl the content in it that means if two identically same PDF will be found on different URLs with 100% same content available in it, logically this should be considered as duplicated content because; it like 2 different URLs providing the same information to search engine, so it should be duplicated.

The hard way: Create your own PDFs (way to costly)

The Easy way: Add link to the original resource like the same you do with articles and images, you pass a link to the original resource to help search engine know what the original piece is.

Another way: Block all the PDFs from search engine so that search engine should not crawl and index them in SERPs. The PDFs will be available for your users but not for search engine.

I just take a quick overview of your product pages and I guess if you block the PDF from search engine it won’t affect much! #ifiwouldbeatyourplace

My company has the Domain Authority and Page Authority of 80 but we are still not ranking on all the keywords that we should be ranking for… I know the case is not similar but what I want you to understand is the fact that DA or PA is a good way to understand the Authority of your page or domain but this is not everything there are other factors that counts that includes powerful content, social media value and obviously it also depends upon the strategy that websites are following above you and even more...

Redirecting the existing domain to a new domain can be a crazy idea and you might lose the trust of your audience or I would say it is too much depends upon the nature audience.

In the previous company my EX boss did a smart job by building a new unique website ‘website B’ contains similar services as ‘website A’. On ‘website B’ with the logo it says ‘Powered by website A’ and start push the website B with A, audience who had a trust on website A started to believe on B as well and slowly and gradually they move to make website B as their major website… (I would say long but effective process).

I would suggest not to move just like that but try to be slow and effective that should be love by your audience.

Ok, from the external website what I thought is a one domain contain all the content but if you have multiple domains on different servers or at least different C class IPs then you will be able to get multiple links.

From your words I guess it will be better host it on external website but make sure that websites should be on different servers or contain different C class IPs