It's not really worth your time when compared to other link building methods and writing content for your site that will attract links.

I'm just saying that the more linking root domains you have, the better and so it can't hurt to get one link from wordpress and blogger. But yeah, on a spectrum of most valuable links to least valuable, they would be on the least valuable side of things.

I believe it's worth getting 1 link from a blogspot blog and 1 link from a wordpress.com blog just for the sake of getting more linking root domains.

I'd check your backlinks first because it's possible you already have one and I wouldn't waste time creating more.

Boyd

I wouldn't call these 3 pages 'duplicate content'.

The way I see it is that it's fine to have a topic cluster where several pages/blog posts cover the whole topic. The key is to help Google understand which is the most relevant page for the head term.

To know which page Google thinks is the most relevant for that term currently, do a {site:website.com "floor heating"} search and the first result is the page with the most relevance in Google's eyes. If it's not the product page, then I'd work on the following items:

• Make sure that all floor heating posts link back to the floor heating product page with 'floor heating' as the anchor text.
• Test different title tags on the product page including a test where 'floor heating' is in the title tag twice. [*gasp! Did he just say that?]  Yes. I did. And it doesn't hurt to test it. Just monitor the CTR as well in Google Search Console.
• Test adding a paragraph or two of content to the product page and, yes, do include the keyword 'floor heating'. It can be placed below everything else. Just monitor the conversion rate of the page of course. If it doesn't hurt conversions but helps rankings, then it's a win.
• With all these tests, you can always revert back to the pre-test state without hurting anything.
• Create more blog posts that answer more floor heating questions for this topic cluster, making sure to link back to the topic head product page accordingly.
• Get a few more backlinks to the product page with some keyword rich anchor text. I'm not saying that all your links should be keyword stuffed but I've found that since Panda, SEOs have gone too far the other direction where almost none of their links contain anchor text.

Good luck!

Boyd

Don't worry about it. You're not trying to rank your /blog/2 or /blog/17 for any specific terms. Those pages are pretty much for site visitors not the search engines.

As an example, Moz has the same h1 tag on all their blog pages.

All of the following URL's have "The Moz Blog" as the h1 tag:

• https://moz.com/blog
• https://moz.com/blog?page=2
• https://moz.com/blog?page=3
• https://moz.com/blog?page=n

We like to think of all pages written around a specific topic as a content silo. Many of these pages will include the same keywords for sure. The key is to choose which page is the "head" of the silo and should rank for the main phrases assigned to that silo. Then you can use all the other pages in the silo to internally link back to the main page with the proper anchor text, thereby helping the main page (and correct page) rank for the keyword.

To sum up, you might end up with many pages that all include a specific keyword but you're going to internally link all of them to the main page using the keyword as the anchor text which is basically telling Google that all your pages are saying that the main page is the most relevant for that keyword.

Here is a great resource to answer your question: https://moz.com/learn/seo/robotstxt.

It's probably not hurting you especially if it's only a small percentage of a solid backlink portfolio.  But it's also not helping at all.

To be safe, we suggest disavowing the one you shared and any similar ones since Moz gave it a spam score of 69%.

When did the interim period end where we could see a historical representation of the old DA line for reference? Or did it never happen? Or are we just not finding it when looking in Link Explorer?

Well if you do change the URL and setup the 301 redirect, you can always change, and should change, all the internal links to point to the new URL.

As far as losing any PR, Google announced back in 2016 that 301 and 302 redirects no longer lose PageRank. You can read about it in Cyrus Shepard's post, https://moz.com/blog/301-redirection-rules-for-seo.

He states:
"While it’s super awesome that Google is no longer “penalizing” 301 redirects through loss of PageRank, keep in mind that PageRank is only one signal out of hundreds that Google uses to rank pages.

Ideally, if you 301 redirect a page to an exact copy of that page, and the only thing that changes is the URL, then in theory you may expect no traffic loss with these new guidelines."

It sounds like the only thing that will change in your situation is your URL so you should be able to move forward with confidence that 301 redirecting /marvel/avengers/hulk to /marvel/hulk won't have any sort of negative effects, (at least not long lasting).

But if you're still feeling cautious, it's fine to not change this one URL.

Well if you redirected the whole /avengers folder and not just the page, you wouldn't necessarily need to redirect the /hulk page.

The benefit in redirecting the /avengers/hulk page is if you have links pointing to that page, you want those links to now point to the new version of that page so you continue to get the best value out of any links to that page from relevant content.

"Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page?" There would be no harm if you left the hulk page at /avengers/hulk if you only redirected the page /avengers and not the folder /avengers.

In addition to what Joe said, if a site already has some traction in the SERPs, we suggest focusing on keywords that are already ranking on page 2 of Google. These are the low hanging fruit that are almost there but just need a little bit of help.

We'll also pick some that are ranking between position 5 and 10 to work on getting them to the top 3 positions.

If there are enough phrases that meet the above two criteria, we'll sort by search volume and work on those with the highest search volume.

Since it is effectively the same content you should be able to rank the same page for both phrases.

You just need to include the new keyword within the existing content and test out a few title tag variations to find one that helps you move up the rankings for the new keyword without dropping your ranking for the old keyword.

The first thing I'd test would be to change your title tag from "Can I put a solid roof on my conservatory?" to "Replacing Conservatory Roof with Solid Roof - Can I put a solid roof on my conservatory?". Wait until Google re-crawls the page and check how your rankings fared. If you lose your snippet or drop in rankings for the low volume phrase you can always test out the reverse, "Can I put a solid roof on my conservatory? Replacing Conservatory Roof with Solid Roof", and see what happens then.

Don't be scared to test many variations, even long title tags that seemingly don't follow best practice. You can always change it back to the original and your rankings will go back to what they were before you tested (assuming your competitors didn't gain some awesome back links to overtake you).

Don't mess with the section of content that is being pulled into the featured snippet though so as not to lose that snippet.

Meta descriptions do not affect your rankings whatsoever. Well...at least not directly. Some argue that higher click through rates can increase your rankings.

Whether that is true or not, you want to write meta descriptions that do entice people to click on your listing so that you get more traffic from the SERPs and a lot of times  including a call to action can increase your click through rate.

My suggestion is to test different meta descriptions on pages that have good rankings until you find the one that has the highest click through rate. You can monitor a specific page's click through rate in Google Search Console.

Keep track of when Google re-crawls your page so you know what dates to analyze when trying to figure out the CTR of each meta description test. Keep in mind that title tag changes will affect your CTR as well so only change one or the other at a time to get an accurate reading.