Does the location of the title tag, meta tags, and any structured data have any influence with respect to SEO and search engines? Put another way, could we benefit from moving the title tag up to the top?
Yes, location does matter.
Let's consider this extreme scenario: A competitor and you are competing for the same term and have the following...
- The term being targeted is exactly the same
- Both you and your competitors' domain have the same authority
- You both have the same inbound links and internal link structure
- Both properties' content is optimized
Basically, you and your competitor have the same internal/external optimizations - so all other factors are equal aside from the <title>location.</p> <p>Pages are rendered from top to bottom. Crawlers read pages from top to bottom. Your competitors' <title> tag is higher on the page than yours. When Google crawls the site, they understand this (the location of the title tag in relation to the page). How will they decide between your page and your competitors' page? Your competitor puts the title tag up higher on the page than you do, it must be more important.</p> <p>Now, this is a very extreme scenario that is super difficult to replicate (you'd need to control both sites to do it properly). But, using this extreme can show why location of the <title> tag is important. It may be a very slight difference, but sometimes that is all that is needed.</p></title>