The broad match may not necessarily cover the phrase match. With negative keywords, synonyms and plural versions of the keyword can still show up when a user searches with the term.

Honestly, there could be a very real world impact on your SERPs without you understanding it. I suggest not blocking all traffic from foreign countries.

Let's take this scenario as an example:

I have an ecommerce website that only sells to the United States. I really only care about the US traffic, since that is where my sales can come from. However, many of my inbound site links seem to be coming from Outside US traffic. This outside US traffic cannot buy from me, in fact, they cannot buy many of the products I sell because they are not available in their country.

Even so, when investigating my link profile, I notice that some users are getting the products I sell from somewhere and then blogging about how they love the product. They include a link back to my site since they know I sell the product.

Now, it's true that most traffic from that referral source will not convert to paid users. But, the links they provide are helping me in the SERPs, which brings in the qualified traffic that converts to sales.

In regards to the bounce rate =: You're not actually decreasing the bounce rate. Instead, you've identified the accurate segment of users to be measuring bounce rate from. In your Google Analytics, you should filter out the foreign traffic so that you're only measuring the correct segment of traffic that is important to you.

Now you have the best of both worlds - your reports show the accurate target segment and its metrics, as well as, any benefit that comes from the foreign traffic and link building.

I suggest not to block foreign traffic.

• You do not know why someone might be searching from a foreign country.

• Foreign traffic may help you identify key content areas for optimization, curation, opportunities, ect

• Your site may provide value to foreign visitors in some way that you don't yet understand and removing all traffic could have a negative impact. For example: Foreign visitors cite your content and routinely link back to it (helps you in the SERPs).

If you're seeing many bot attempts on your admin, change its login address. That is a good first measure to preventing brute force attacks.

You can also use a plugin to limit the login attempts. If a bot comes and tries to login it will be prevented from logging in after X attempts.

Use a service like Cloudflare for additional security. Cloudflare is a free CDN provider that will give you an additional layer of security for your site. It has a list of known ip abusers and can filter those out from reaching your website.

Hi hellemans,

Make sure that your shared negative keyword list is not conflicting with your campaign level negative keyword list at the shared library level.

You can add a list of negative keywords at the campaign level or through the Shared Library - the SL is where your conflict may be happening.

To remove a negative keyword from your campaign, you'll need to manage it at the campaign level.

Campaign > Keyword > Scroll to the bottom of the campaign > Add/Remove negative keywords at the ad group/campaign level

Yes, there is a large impact on SEO ranking if your home page doesn't have content.

What would you expect to rank for without content on your home page? Brand terms only?

Hi BobGW,

Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming.

Well, regardless of your intention, you're still connecting with someone that didn't ask for your communication. Rather than think of it as spam, it's more appropriately cold-calling.

If someone cold calls you, how do you feel? Chances are that more most of the time you disregard because you feel like it is spam and non-value added. Try and find some cold call emails that you were attracted to - what made them effective? Can you adopt a principle they used to your own service?

Review your past clients that you've helped successfully - do they have friends that could use the same help? If you can get the validity of a friend, then reaching out to the next person won't be as difficult.

Try and focus on personalization - what about this individual makes you think you can help them? Have you helped similar people with the same problems and can express the result?

Keep it short and direct.

Relieve any pressure in the sales process. It's great that you provide a free 30min consultation, but that still scares people away. A lot of people feel like if they go in to see someone for a free consultation, they are still pressured into the sale. Attack that upfront (if you see it being an issue) and maybe point out that you don't allow a sales decision to be made at that point - i.e. after the free consultation you will reach back out to them and let them know they can be part of this program now that you've qualified them.

Use natural language and adapt your script to the individual. You'll quickly lose people if they feel like you are just blasting them another pitch message.

I hope these tips help, best of luck!

I would use the number: '3'

When searching, most people will use the number instead of writing it out.

I would say that the only piece missing is the notification to the user that the article content has been updated.

Let's say that I read your blog everyday. I've seen this post previously, read it, and the content is value-added. Now I notice that the same post is again at the top of your blog - why? When I click into the article it seems similar to me, at first glance.

I would suggest putting a highlighted notification at the top of the post that informs the read the content has been updated for the latest trands|content|info|your word here

Now it makes perfect sense to update the publish date, informs the user that there is new content in the article, and it makes perfect sense for articles that are as old as your example.

You're correct, make sure your Google Analytics and Adwords accounts are connected properly. Then you'll be able to dissect the analytics by Ad content, keywords, campaigns, ad groups, landing pages, ect.

Make sure your tracking code and conversion pixel are all setup properly.

Google Help: https://support.google.com/adwords/answer/1722021?hl=en

You should only need to install 1 tracking code to track all of your conversions through Google Adwords. The campaigns are all under a single account, correct? If so, ensure that your conversion pixel is installed properly and you'll be good for any campaigns running in your Adwords account.

I definitely recommend setting up some expected funnels that your visitors would go through. It'll help a lot with identifying where a visitor abandons the process and what you need to improve upon for the most effective campaign.