I'm curious why you think you would be negatively impacting your SEO by removing 'by' from the line?

I think this falls under a UI consideration, what makes the most sense for your readers. It's a very small aspect to the overall content of the page. I wouldn't worry about SEO impact for this change.

http://moz.com/blog/hacking-keyword-targeting-whiteboard-friday

Checkout Moz's latest Whiteboard Friday post - their byline includes the date, author, and a few categories the article is posted in. The categories are mainly there to allow the reader to easily find other related articles and keep them engaged with the site (move from one article to another article they may be interested in quickly and easily).

I recommend allowing Google to crawl those images. Google optimizes its crawl rate and once it has done a complete crawl it will understand how often to crawl certain areas of your site. My main concern would be that you are losing potential rankings and indexing from those images - if they are unique and high quality you definitely want them to index the images, understand the file names, and appropriately index them.

I wouldn't be concerned about Google bot eating up your server resources. If it does become a problem, then you can go back and adjust the bot access through the robots.txt, as you've done already. However, I would let them in first and only react if it becomes a problem.

I have tens of thousands of product images accessed by the google bot and it is no concern to my ecommerce company and the server resources. I'm not saying that it can't be a potential problem, but the benefit outweighs the risk of it being one - I choose a reactive stance in this situation.

Closely monitor your Google Webmaster Tools account, watch the crawl rate and statistics, and if it becomes an issue then decide on which image folders should or shouldn't be indexed.

Sorry, my response was unclear. The theme is choosing to use the wrong title for the H1 which results in both the <title>tag and the <h1> tag being the same.</p> <p>As Oleg pointed out above, you'll want to update the theme to use the function mentioned to keep them separate.</p></title>

That's seems like your themes error - they set the h1 to be the same as the page title.

Hi Noah - Sorry to hear that you're having difficulty with Yoast. TBH, Yoast is the best WordPress SEO plugin out there and is very effective when used properly.

Have you adjusted the general settings so that the auto-generated titles are to your liking? The H1 tag ends of being the Post/Page Title that is manually entered when editing the post/page.

Also, make sure that your screen options, on the edit page, are set to show the Yoast SERP simulator. There you can further adjust the SEO settings to yours needs.

I agree, your Page Title and the H1 tag should be different - targeted towards the same topic, but creatively different to get the most benefit.

You're correct and good catch! If you want that Ad History to remain, you'll need to duplicate the ads and update the URLs.

It's great that you've identified issues like this. I also suggest that if you know certain parameters are generated often and not necessary to index, that you go into your Google Webmaster Tools account > Crawl > URL Parameters and proactively set the crawl rate to 'No URLs' is appropriate. I do this with certain custom parameters for sites that are prone to having these extra URLs indexed mistakenly.

Hi Lorne - Welcome to the Moz community!

It's great to see you questioning your IA and usability, it is a continual process and there is always improvement to be made. I like to consider the following:

My main navigation should include all highly relevant, top level links. These are usually links to categories and very important pages. Your current nav structure does not include very many links, so I'm not seeing much of a need to adjust it as it stands.

I consider my Footer Navigation to be a secondary navigation. Google does discount links in the footer, they understand that this area is mainly used for supplemental links to pages like contact and company information. If a page/section of your website needs to be within 1 click of the homepage, but not necessarily a core part of your service, then it is a good link to put in the Footer. For example, Moz puts its Affiliate Program links in the footer - it's not a section that deserves much exposure, but should be within 1 click for the user.

I think you could clean up the language of your nav a little bit - what exactly are 'Other Quotes?' I think it is quotes that can't be instantly generated, but maybe other text is more appropriate. 'Humour' also isn't self-explanatory and I suggest considering a different label for that menu item. Finally, I always like to see the use of Semantic HTML and the<nav. tag="" whenever="" possible,="" that="" helps="" search="" engines="" and="" certain="" readers="" understand="" ia="" better.<="" p=""></nav.>

Hi Theodore - You pose an interesting problem, are you currently experiencing this issue? I don't see why someone would create a bunch of random non-existent links to your site, but if they did (and the pages were receiving low quality traffic) then I would proactively disavow those domains that created the links. That would be enough to prevent any penalties you're afraid of receiving.

If, however, you're noticing that specific 404 pages are receiving quality traffic (maybe an old page was removed but good traffic is still sent to the page) then you would want to 301 that page to its closest relative page that deserves the traffic and authority.

Does that help? Maybe a little more information around you specific problem would allow me to tailor the advice better.