From a perspective of "How niche is your niche?" I would say that is really something you would need to discover yourself or to have someone perform a market analysis for you. Typically, you would be better positioned to answer that question than most.

From the how do you get more POV, I would say that it really depends on what you want to accomplish with the business, what you are selling, etc. But, you could utilize offline to drive additional online traffic. I would suggest using dynamic numbers that do not show on your site for calls, and have specific landing pages for any offline marketing you are doing.

Keep us posted, please.

Joon,

What Patrick has here is very well done, indeed!

Joon Lee,

This is an outstanding question and I really like how you broke down the two areas that were most concerning because it shows you have put some thought into it.

1. …Would you just keep pumping in more blogs and hope that you get more clicks?

What I would say to this is you never want to just be putting out posts unless they are something that is important to your readers/customers/clients. When people look at a magazine like “People” they know the magazine is about celebrities, etc. Yet, they buy it week after week because they do not know what is going to be written or about whom.
If online, the same tenets apply. If we are writing about SEO for example, sooner or later there will be another post about a given subject. But, if the writer is showing a different slant, a more relevant picture of the problem, etc. we still read it. Look on Moz for any number of topics and you see numerous posts on the same subjects, yet we still read them if they are relevant and present the data or information in a readable or unique way. Use point of view and layout, etc. to revitalize what you are writing and people will tell others of your posts.

2. As to similar “keyword themed pages,” etc. I would tell you to read what I wrote above first. If it is a page detailing a product or service, you can “update” the page as appropriate without creating a new page. (I would resubmit the sitemap or use Fetch as Google to ensure the new info is indexed quickly.)

But the real issue is how do I get traffic to my site after I have plateaued? That is where your creativity comes in. Do you have an email list that you regularly reach out to with pertinent info? If you are not doing that, it will help bring old visitors back. If you are selling something here is a phenomenal post by Codrut Turcanu on BuildFire.com. The post is more than about Local SEO so look through it. I found it on Linda Buquet’s blog. There are a ton of tips in there.

Yes, other ideas as posted here about long tail keywords, etc. do help, but in my opinion it is about keeping your reader engaged to the point that the reader recruits other visitors for you. I cannot tell you how many times I have suggested Moz.com to someone in the last 4 to 5 years. At least in the mid hundreds I would guess.

Good luck,

Robert

Tom,

This is very well stated. Thanks

Best

The Search Engine Watch piece is a bit misleading. It makes it seem as if the plaintiff's proved that Yelp was doing this and the court said it was OK and was "hard bargaining." If you read the piece by Vauhina Vara in the New Yorker, "The Terrible Yelp Ruling Is Not So Bad," it points out that the biggest reason for the appeal failing was the plaintiff's failed to prove Yelp had done any of the things they were claiming. The judge appears to have gone a little beyond with the... and if they had ... hard bargaining. I paraphrased that last bit.

I have to believe if it were a case where the claims were proven up, and the judge found that it was OK as here, there would be a push to a higher court with a real chance of reversal. At least I hope there would be!

Best

This was truly a very well answered question. I had never read the Yoast post, but it is great. Well done and Thank You.

Robert