Hello Miriam,

Yes, the firm name conflicts with same term for B.Sc. I am readying a document where I suggest we change the business name and at first I thought, "we could just go to a different URL," but then I realized that doesn't change all the content with BSC in it.

I agree the key is searcher intent and that is what validates at least having a discussion about changing the company name.

Thanks as always for your great insight.

Robert

I am currently perplexed over a client's search results. They are an established company and well known in their field. (Unfortunately, I am not comfortable providing a link or their name.) The company is a consulting firm and let's assume it is an accounting firm, which it is not. When you search on BSC Accounting the results give them the first result but the next 18 results are around education - BSc Accounting. Consider the DA on the site is 34 and the PA for homepage is 39.

Is there a chance that when someone is searching on accounting firms that having the BSC in the name skews what they are able to rank for? Forget about searches for their exact name, I am more interested in thoughts as to how the BSC effects general searches for their specialties.

OK Fine. You are right and I hate it. 
As I started to read, I went duhhhh. Yesterday I blocked third party cookies when I was testing something and forgot to change it.

Thanks for the assist and double thumbs up to you!

Anyone having issues with the Moz bar? Lately no matter how many times I log in, getting data is difficult as it keeps asking me to create an acct. or log in. Even logged into Moz and on Q&A it is asking me to log in.

THanks

I was doing some KW research for a client and noticed something interesting with regard to Yelp and Justia. For a search on DWI Attorneys, they each had over 300 character meta descriptions showing on the SERP without truncating. Everyone else was either truncated or within limit of roughly 160 characters. Obviously if there is a way to get something other than a list to show that way you can own some real estate. Would love to hear from some of you Mozzers on this. Here are two images that should assist.

Best

Edit: I found one that was not a directory site and it appears it is Google doing it. The site has no meta description for the home page and this is what is being pulled by Google. There are 327 characters here! The truncation marks are showing it being pulled from different parts of the page. Image is Killeen DWI Attorney.

NOTE None of these are clients, etc. I also changed the cities so this is a general search.

zAQpA qZ9KI 06p7U

Assuming it makes navigational sense, I don't think there is a problem. If you have other healthcare solutions beyond just identity, it would make sense.

Hope that helps,

Based solely on how you have written this, it is hard to believe it is algo change or any type of penalty. If you are ranking in the same places and CTR is same, it would seem that overall traffic for those terms is down. I realize it is not yet a month but have you checked the terms in Adwords to see if traffic is off this month?

Best,

I would be shocked if it were an issue based on what you have here. I think you are fine.

Robert