Ah, yes. Thanks Keri for adding that bit, was only thinking about Karl's specific instance when it came to that.

Hi Kanya. This would hurt in terms of Local Rankings as Google doesn't want PO Boxes listed, "Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable." from: https://support.google.com/business/answer/3038177. Is he interested in having walk in traffic to his business? Or is it even set up for that? If not, Local probably isn't the answer. Cheers!

Hi Karl. Your points are separate from your Moz Pro account status so you'll still be able to keep those and ask/answer questions here.  Cheers!

That's pretty far down the list of things that would improve your site's rankings so I'd ignore it at this point. Plus, you'd be redirecting a new creation that would have nearly zero rank value.

Instead I'd focus on getting links from a greater diversity of locations (more internationalization) and try to get some great PR as well. Plug your competitors into OSE and see where they're beating you in the numbers there as well as securing links from sources you're missing via the Link Intersect tab in the Link Opportunities part of OSE.  Cheers!

I see. One thing that might help you with the customer is looking at the Analytics and highlighting the performance of the low quality pages. If they're never being seen you could make the case for getting the key information from those pages, adding it to the better pages, and redirecting.  Cheers!

Are the low quality pages necessary to the site? Or are they going to be developed at a further date? If they're not necessary to the site and always going to be low quality, it might be better to redirect them to higher quality pages. If they are necessary, then using noindex/follow is fine. The greater question is why keep them on the site if they're not necessary. Wouldn't the low quality reflect poorly on the site?

Hi Michael. Sites can freely employ a NOINDEX / FOLLOW on low quality content pages or other non-critical pages. It's fairly trivial and easy to change work that can be handled in-house. Obviously other things like high quality content, linking, and freshness will go much farther in terms of overall strategy, this technique is valid.  See: https://support.google.com/webmasters/answer/79812.  Cheers!

I see. In that case, sure, any short folder would be fine.  Maybe even 'a' as it reads a little nice: website.com/a/us-en/store/product-name.html.  Reads like, "Website, a US, English language store with the product named X."  Someone seeing the link would have a pretty good idea of what it is going to be.

How about website.com/usa/en/  (instead of /us-en/)? Or you could use na for North America if that's your region.

Per Google's recommendations here: https://support.google.com/webmasters/answer/2620865?hl=en, yes you want to have pages correctly tagged with their alternate language translations. Per the blog I cited earlier, you'll want to organize the sitemaps to break out the 200.000 pages in a structure that's more refined than just 'all', specifically in ways that will help you find if there are problems creeping up in one section or another. Good luck!

Kate Morris wrote a nice post on how to break up sitemaps for large sites a few years ago, but it still holds true today: http://moz.com/blog/multiple-xml-sitemaps-increased-indexation-and-traffic, so following the advice there should help on your first question.

Your 301 redirect to English should probably be a 302 and based on browser language settings.  Is it possible for anyone to get to a file or folder at www.example.com/whatever...?

Third, see the blog mentioned above. She gets into the details of how to create an Index format for your soon to be many sitemaps.  Cheers!

Hi Danny. Most people typically deal with these by having them NOINDEXed instead of redirecting them. In that case, you'll allow them to be spidered by Google (follow) but not indexed (noindex). This should be editable within Wordpress or in a plugin such as Yoast's. That way your users can still quickly read through the archives authored by yourself, but your 'about me' page will have a better chance of ranking instead.

You might also look into your backlinks to the author archive and see if you can contact anyone that has linked there instead of your 'about me' page asking them to change. In that process you'll probably come across some suggestions on how to improve your about me page as well so it is more likely to gain inbound links moving forward.  Cheers!