Hey,

It looks like there was a JS redirect in place that redirects users to a fresh page view of the same page - don't know if this might be something having an effect?

I used Ayima Redirect Tool for chrome to find this - see the screenshot attached.

Hope this helps,

Sean

7A12I

Hi there,

Although you say you've tagged your ad traffic correctly, it sounds like your UTM tracking isn't set up correctly - 95% of the time wrong tracking from ads forces a sudden unnatural increase in Direct traffic. The other possibility is that you're sending traffic to a page that's then redirecting to your site which may trim off the UTM tagging and force the traffic as 'Direct'.

Give me an example of one of the URLs you've tagged up and I'll see if anything is going wrong.

All the best,

Sean

Could be a lot of factors at play here such as the age of the domain, the inbound links it receives etc.

Check the Moz stats for it - page authority, domain authority etc.

Hi there,

Historically in SEO, search engines used to use the 'exact match' text of a page (be that in the page title, URL, page copy, H1 etc.) to inform the term to rank the page for.

Nowadays, Google is a lot more understanding of related terms and synonyms since the 'Hummingbird' update. For example, if I optimised my entire site for 'advertising agency', there's a good chance that Google will understand that 'branding' is likely to come under my field of expertise and rank me for searches such as 'branding agency' or similar.

Their optimisation for the term 'branding agency' might not just be down to the homepage - the likelihood is that they have a page on the site explaining their branding services which helps the overall domain rank for that kind of term.

I hope this helps,

Sean

Hi there,

Has your website been penalized before in any way? Sometimes where a disavow file has been applied to Google, some webmasters don't also apply this to Bing which can sometimes cause disparity between the two.

Yes, you're right that Bing has a different algorithm and crawling schedule but more often than not, rankings between the two are pretty similar. Is there anything in your robots.txt file that blocks bingbot?

Hope this helps,

Sean

Hi Robert,

Absolutely, that's correct - it will only count as one conversion.

If a user comes back and downloads it again, that will be from a new 'session' and yes, this will be another goal conversion.

Personally, I don't know any way of looking at Goals by unique users as it's typically a session level metric.

Sorry I can't be any more help.

Sean

Hi,

I would stay clear of automated software such as SEnuke TNG.

It 'simulates clicks' and 'builds links for you' - basically your one-way ticket to a Google Penalty. Yes, there's a chance that this may give you a short term boost in traffic, but rest assured your site will be laid to waste when Google picks up on it and it'll take you months to get it back to normal again.

My advice, don't touch it. Keep your 'white hat' on and do SEO right.

I hope this helps,

Sean

Hi Robert,

Goals will only trigger once per session - it's only GA events that fire multilple times, but there is the ability to view 'unique events' within Google Analytics.

To use your example, as a 'Goal' in Google Analytics, downloading an eBook twice or downloading multiple eBooks in a session will only trigger one Google Analytics goal completion - effectively this is the 'unique' metric you're looking for.

I hope this helps!

Sean

Hi there,

Your page title has been correctly output on the homepage URL so this might be something to do with the fact that Google hasn't fully updated its index for your site yet.

My advice would be to Ask Google to re-crawl your URLs (have a look over the link). You'll need to have access to Google Search Console to do this, which I can only assume you will. If it still hasn't updated in a couple of days then come back to the Moz community and we'll be happy to look over it again.

All the best,

Sean