1. Where is that keyword ranking ; Top 5 or top 10. If it is ranking 9 or 10 then that partly explains why your impressions count is high yet the clicks are low and in that case changing the keyword phrase to a more call to action oriented one would not do much for improve the CTR. (although it may help a bit) . If the keyword is ranking high and is quite lucrative , i would not do a lot of testing on it. I would suggest creating another page on the site with the longer title that you want to test, optimize that page and see how it performs with the CTR.

2. I would recommend checking the optimization elements of the page using the Moz On Page Grader.

Cheers,

SEO5..

Good response Patrick. I would agree with him. You can target multiple niches on one site however take due care with your on site efforts / taxonomy structure and get ready to add loads of good relevant content.

Hi Kevin,

Google's tool only give exact match search volumes whereas Bing includes broad phrase and exact match results. This might be the cause for the discrepancy in volumes. Google's data being displayed in the keyword tool might not be that current.

Cheers,

SEO5..