I have been doing some research on onsite optimization and I hit a dead end, need some help with OnSite....
These three I get for the most part... (If you would like to add anything please do)
Title optimization - needs to be unique with keywords included under 90 words
Meta description - needs to be unique with keywords included under 150 words
Meta keywords – all keywords
Questions begin here...
H1 headings – Should this be the first thing the spider crawls? Should they be unique? Is there a penalty for having this content the same on every page? (H1s are under the logo at the top of every one of my sites pages)
H2-H6 headings – Should they be unique? Is there a penalty for having this content the same on every page?
Bold text – does this matter for SEO?
Italic text - does this matter for SEO?
Link anchor text – These are the same on most pages. However, most of these links are part of the navigation, does this matter for SEO? is this duplicate? how does the search engine analyze this data?
Image alt attributes – I have the share image buttons on my site (Facebook, Twitter, etc...) and they have the same alt attributes on each page. Does this matter for SEO?
Body text – I found a competitor site that’s ranking #1 for a key term. This competitor has 11,106 words in their body with the keyword mentioned 29 times (0.8%). They placed all this text in a small scroll down on the bottom of their page. Its strange how they included it. Please review attached image.
the competitor URL is http://www(dot)1804design(dot)com/
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