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I have been guest posting for a little while now and I can tell you from experience good sites (authoritative ones as listed above) are not easy to guest blog on. You will need to give the author of the website something valuable to his readers. I noticed you are focusing on little details on what Google counts and what they dont. IMO forget all that, give the users something valuable so that they will like your site, mention it, and bookmark it. If users like your site so will Google!
We are currently working on a new site structure and we would like to take out a WP plugin that adds a .html to the end of every URL.
From my understanding it is best to not use this plug in. Once I take out this plug in will I need to do anything for all the external links to count. Will the link juice pass through? if you type my url now without the .html in your browser it adds it in the .html. However, all the external links we built have the .html in the URL link.
Do I need to do any 301 or canonical to pass link juice or will I be fine after taking out the plug in?
Over optimizing is having an [Exact keyword] all over a page.
If you url is http://url.keyword
If your title is - keyword
H1- Keyword
decription - keyword
body - keyword... most people who overstuff will add a ton of words just so they can include there keywords many times. 1 keyword per 100 words is a good number to go by... so they add 10000 words and 100o keywords
image - keyword
footer - keyword
When everything on the page is designed for a bot the bot will know. The best practice to avoid over opting is to include your [Exact] key in some places where it would make sense.
To avoid over optimizing use broad for some keywords and exact for some.. Mix it up and focus on where things will be best suitable for your users.
Every page on your site will rank individually for keywords. These two product numbers you have listed are not being competed for. Google has piked up these numbers from wherever they can find them. Perhaps you have these codes (phrases) mentioned more times or someone else is mentioning you to be the place for that code. In reality there are 200 factors that help a keyword rank on a SERP.
If you want to check your backlinks, and since you are a PRO member you can do so here:http://www.opensiteexplorer.org/
This is a part of SEOmoz and they have other tools that are available to assist you. http://www.seomoz.org/tools
If it helps your users find something they are looking for Search Engines help those users find you.
I like where your heads at and this can be a great way to build links. However, I would only allow relavent and authoritative sites to link to me. I would also be sure to have all these external linking anchors in variations to avoid over optimizing penalties.
Instead of just having them add a link and they get a promo code. Make the promo code something you email after manually reviewing the site.
Overstock had done this on a large scale and many of their backlinks were .edu. IMO a site all of a sudden getting a ton of .edu links for many different keyword terms but all linking in [Exact] is a good reason to sound the alarm.
I would not 301 redirect because it passes link juice, it will also pass the link juice from sites that have nothing to do with your phrases. What I would recommend is starting a new site. Manually check all your old backlinks. Find the backlinks that are authoritative and relevant to your topic (usually sites that have your keyword phrases in them), and contact them. Your email should be: Dear____ , we have moved our site to a new location can you please edit our link?
I love giving value.. The more value I give the more value I get (aka karma, and yes I am a hippie)
When you contact these sites webmaster you can check their sites in a broken link checker tool or find something to help them improve. If you cannot find something to improve at least be somewhat entertaining. Remember webmasters are people too!
With all the new over opting talk, one of the things mentioned is having the same anchored text linking to a page over and over without variation. Is there a good estimate on how many external linking in keywords should be exact versus how many should be in variation? Also, keeping value of pages links in mind. Would it be best to use [Exact] phrase for the higher PR sites or more relevant higher traffic sites? and save the long tail or keyword variation text for the lesser valued sites.
When to use exact phrase and when to long tail is my question/discussion
I always stay relevant in my link building, and all my links are liking within context. Because I know that relevancy has been an important factor. After watching this video from Matt Cutt's http://youtu.be/KyCYyoGusqs I assume relevancy is becoming even more of an important factor.
No you use robot.txt to restrict pages from pages. Rel-canonical passes link juice. However, I would also look into what Dr.Peter is suggesting.
I would look for strong linking structure, so that you can build even stronger structure for your site. I check the "anchor text" tab to see what keywords they are targeting, and in what variations they are using these keys.
There are many ways to build links. Spying on the competition is to give more ideas, help you find something they dont have. Help you give value!
Read this
All you really need is a canonical code.
Hmm, your link juice will flow through with a canonical code. However, I don't think this is the problem, in your case. I would experiment try adding the code and see if your results are back up in a few days... If not take the code down.
There are many ranking factors and yes, having keyword placement first in a title is great from a SERP perspective. The user typed "keyword" they will most likely click on "keyword" when its the first thing in your title it is more likely to get clicked on.
This should help you understand more about all the factors and how much they really matter.
http://www.seomoz.org/article/search-ranking-factors#metrics-6
This is just an example. The point behind it is to optimize your site and structure it for the user via educating/entertainment/enlightening content with keyword variations.
Build your content to help your users, and keep keyword variation in mind.
Sorry, Changing my answer. Heres what I have learned today.
If your keyword is [Exact] for all the following factors on one of your pages Titles, H1s, Bodys, Navigations, descriptions, and footer there is a good chance of a ranking loss for your [Exact] _keywords _in a SERP.
Rand recommends that we use helpful keyword variations for each of these.
For example.
Your Title can be: **company [keyword] | Explain what the page is about [maybe keyword] **
Your H1 can be : **Explain what lies beneath [keyword] **
Your Body can be: 400 or more words 2 [keywords]one in bold
Your** Body Links** can be: Learn more about this 2 [keywords]
Your**** Navigation** can be: [keyword] **
Your Description can be: Whatever will attract your demographic from the SERP (no keyword)
Footer - contact us / sitemap / company info / ** no keywords!**
Every learn link needs to lead to a page where the user will learn. Always offer more value to your readers, they are the ones that will help you rank.
http://www.seomoz.org/blog/nonintuitive-search-queries-resources-for-link-building
Read #4 it will help you find blogs and forums in your area.. I also use omgili.com to find blogs and forums.
I would also recommend guest blogging. Check out myblogguest.com make sure you read the guidelines before making friends to exchange link building strategies with.
BTW IMO no follow links can be just as good. It shows the engine that people are naturally linking to you. In your quest to build links I would highly suggest using different variations of your keywords. This will help mask your site from appearing optimized to the search engines.
Maybe the .pdf was always there just unnoticed?
Perhaps its something you changes on the page: Did you run an SEOmoz onsite optimization test?
What did you change on the page? Also, did you change any internal links pointing at that page? if its none of these factors, it can also be an external linking factor.
Nice pic I hoe they approve it lol
I would recommend finding home improvement forums and making connections there. I have a good amount of success on a construction site from doing this.
People on forums are discussing everything you just have to look for them and engage them in a way that they cant turn down. My approach is usually humor.
you can introduce yourself like this: You guys want to know what the owner of the best pvc windows company eats for Breakfast... pause .... well today for breakfast I had some fruit and granola. Giving value + helping others = relationships
Relationships + Link Building = SEO results
First you make friends on forums/blogs/google+/facebook/linkedin then you can guest blog or ask them to mention some of your articles.
Since you are based in the UK I would suggest looking for sites there... Here is a great post Rand Fishkin released not too long ago, it should help you find good sites. http://www.seomoz.org/blog/nonintuitive-search-queries-resources-for-link-building
Did you hit "choose file" and then "upload"? lol
I am a little confused, what made you lose your spot 5 ranking? Did you move your page to a .pdf? how is the .pdf relevant to your keyword? Or was one page ranking in 5 and now its gone. However, you found your .pdf in spot 68 for that phrase?
Did you change anything on that page that was ranking or on your site? Usually something causes a loss in rankings. Esp. when you go from spot 5 to nowhere to be found. Have you checked your Google webmaster tool there may be a message there.
Oh this is why I was under the impression that every page is ranked individually. http://www.seomoz.org/q/pr-of-homepage-when-other-pages-have-more-lniks
You can do a rel=author from the affiliate site to the original content. This recent post has some information that can help: http://www.seomoz.org/blog/authorship-google-plus-link-building
Yeah this is my argument. We have an SEO quote page and I allready made this clear on the page: http://www.boastingbiz.com/seoquote.html I think having this page and a pricing page is kinda over kill. I guess the real question here is, is it good to have a page for pricing regardless of the content on there? is it something a user looks for like a home page button?
There are many SEO sites out there that have an SEO Pricing page, IMO this is BS.
A SEO company cannot give every person the same quote for diffirent keywords. However, this is something we are currently debating.
I don't want a pricing page, because it's a page full of lies.
My coworker thinks it is a good idea, and that users look for a pricing page.
Suggestions?
If I had to build one (which I am debating against) is it better to just explain why pricing can be tricky? or to BS them like most sites do?
How about using the same strategy you will need to build links. What? whats that? Oh right! give value : )
What is subdomian extension? I cant find it in Wiki or Google. When would one use it?
I have read many posts on this. However, the one thing I find challenging is getting an expert to give me a social mention. In many cases they have shared something similar in the past, and in many cases they are too busy. IMO building relationships via forums is the easiest way to find experts who will mention my site. I can engage them in a thread, and eventually take it to a Personal Messages. After building a relationship I can ask for a link or a social mention or to guest post or something.
I have attempted contacting many experts via Blogs, E-mail, Facebook, Google + etc. for many different sites, IMExperince most “Experts” (people with large followings) will not give a noob (new site w/no rankings or new user w/no following) the time of day, nor a social mention. I have read many posts on engaging experts: tag them; send them flowers; like every post; make great comments. My result… bruised lips (from kissing behinds).
I work with an SEO company, and every new site we work on seems to require a unique strategy for ranking. When we work on building relationships in fields we know nothing about, the outcome is weak. Unless we use forums.
What are some strategies that work for you? what approach do you take when you have to build a relationship with someone you cant give value to?
Yes I have read this thank you 
we just did both 301 and canonical. Do you think this is fine? using both? or can it hurt our current SERP results?
Sorry. I was not referring to .com... My mistake..
This is the current url http://www.domain.com/something**.html** would taking out the .html hurt our current rankings. For this type of change would it be best to do 301 a canonical or just leave it?
Hello,
I have a client that has a site with a .html plugin and I have read that its best to not have this. We currently have pages ranking with this .html plug in. However If we take the plug in out will we lose rankings? would we need a 301 or something?
I have actually used these (I call) "trust building strategies to rank", it was a wise decision! IMO and experience trust is the most important factor for ranking.
I am beating my competitors for most of our main keywords. See Attachement, we are only targeting relevancy and building trust.
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Google has been talking about reducing the amount of weight keyword in URL has on a result. IMO No one really knows how much of a ranking factor it has.
Heres a tip for loca link building.
Best practices I know for local area is local link building. Get links for the site within the location you want to rank for.
It would be nice if they gave you google classic (AKA Vanoogle.com) as an option. That way everyone would be happy.
Woops lol. Had no idea. Was always under the impression using a canonicalization tag was only used to prevent duplicate content issues. Thank you.
If Google does crawl mobile sites would it not make sense that searches from mobile devices would be influenced? when you search Google from a mobile phone the URLs within the SERPs don't show m.yourdomain they show www.yourdomain.
I can see Google crawling these sites to get help assess a company. Did the user have a good experience? etc..
Canonicalization does not pass any link juice, only 301 redirect will let Google know to pass any of your external linking sites to your new URL. This is why I would stay away from Canonicalization in this case.
I was not aware that SE ranked home pages higher. There are pages on sites that have higher PR then the sites subdomian. How can this be?
IMO the reason we usually see a home page ranking higher in PR is because its the home page and people naturally link to it, or type it in when they look for you. Also the subdomain is included in every URL. For these reasons I can see how the home page can get some extra authoritative qualities.
But I was always under the impression that every page is ranked independently.
Absolutely, every page is ranked independently. I have heard of sites that have deep pages that have higher page rank, then the subdomain.
Are you only targeting local areas? if so the home page does not need to have any content. However the pages you want to rank are independent and should have a diverse keywords in H1,Title, and Body. When building these local pages be sure to get links from these regions. ie if you targeting "Cars in Florida" build links within Florida to the site.
I dont think Google indexes it. When you go to any site via Google it never shows phone results. Once you click on a SERP result it first goes to the site and then a code in the site loads the mobile version. You set the mobile site in .htaccess. Hope this helps.
Good Question,
I would keep them live, if its not broken dont fix it. You can keep them live and add widget C to both pages.
Or
If you really want everything on page C. 301 both A & B to C and be sure to include the keywords your ranking for in your: title, H1, and body. If you do not do a 301 all the link juice will stay on the pages A and B.
Yes it is a WP site. Im reading many opinions on this. I want to move a ranking page 2 levels deeper in the URL structure, does the depth of the page matter at all?
is this www.domain/category/page better than this www.domain/category/sub-catagory/page for ranking?
I am restructuring an entire site there will be a few pages taken out and a few 301s. Many of the pages have the .html extension (plug-in). I read that its better not to have the .html if we take it out do we need a 301 redirect? can taking the .html out hurt SERP results?
It wont hurt. However, it wont help.
Google looks at the content in your title, H1, and body. I would recommend having some text on the home page.
SEO is 200 factors. I do as many as possible. In this case this may be one of those factors you wont be able to touch up on.
Well thats the thing. From a user stand point its god to have an "ABOUT US" as a first link and a "CONTACT US" rather than "ABOUT US" being "MAIN KEYWORD" and "CONTACT US" Being "MAIN KEYWORD QUOTE"
On one hand users look for an about us page and a contact us on the Nav. However these terms are not helping with SEO.
According to Matt Cutts its better to target a user rather then a (Published on Apr 2, 2012) robot: http://www.youtube.com/watch?v=zHYA5gAsRBA&feature=player_embedded
I wanted some SEOmoz opinion on the matter.
Im moving a page over from www.domain.com/page to www.domain/category/page
currently www.domain.com/page is ranking in google. Would a 301 do the job? is there anything else needed to help keep SE positions?
