I was reading an article earlier from SEO RoundTable, where it details that Duplicate content is a side issue and not necessarily related to the Panda Update - read more here - https://www.seroundtable.com/google-duplicate-content-panda-issues-different-21039.html

John Mueller stated that sites with low quality content are hit by Panda and that duplicate content is a separate side issue.

Hello Rosemary,

I would suggest checking out the following post which links to schema markup for embedded youtube content, but there is also a great response from Tammy Wood on applying this via an iframe.

https://moz.com/community/q/schema-org-and-youtube-videos

Hope it helps

Tim

I think this has been covered a few times, infact also only a day or so ago.... I would suggest you read Egol's comment in the following Q&A.

Will a PDF pass page rank.

Absolutely!!!!!

If you think about it logically, what does a CMS do. It uses templates and stores content  which is then output to the page - this webpage is HTML and is the basis of pretty much all webpages. Just because a site is HARD coded in HTML without the use of a CMS that compiles  it for you does not mean it cannot be optimised.

If you ever look into the source code of a page output via CMS to the browser, you can see all the components usually utilised to give your a strong well optimised site, however if HARD coded you can probably go even further depending on your skillset to provide even more optimisation on a more bespoke level.

Don;t delay get stuck in

I know this may not be the case, but have you checked your site analytics to see if it is being hit by a number of these Russian bot / crawler style entities that have been doing the rounds of late, if so this could be another of the reasons you are seeing additional bounced number growing.

I found I had a few and over the last few weeks I have made an effort to remove a lot of this negative referral traffic and crawlers.

I suppose it all depends on who set up the account in the first place, if they did all the ground work and set up the campaigns, and ad groups then they probably don't have to let you see it. I would rather have my account set up in house initially then grant access to third parties who then get tagged as an editor etc, that way you remain as the account holder.

I do not think it unreasonable that you have asked for evidence of what they are bidding on, negatived keywords, search terms, ad trials, optimisation etc. It is all basic data that can be shared. Like Egol said, look into your contract and see what they should be divulging via their reports etc.

Finally....
Are they proving their worth? If not consider outsourcing to someone/ some agency that can or is willing to share, build a relationship and improve.

You can use pretty much most aggregated data for your star ratings. Although I am unsure if they will block some sources, especially if you have stated the source as FB (although looking at your results that is not the case).

Secondly, despite having your schema attached to your site and with no errors, Google does not necessarily have to display it, one day it may appear, the next it may have gone, luck of the draw. If you have only added it recently, give it a bit of time.

You can find more on aggregate rating here. http://schema.org/AggregateRating