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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
As said above, disappointingly this isn't an option.
One alternative for giveaways would be to hold a Facebook raffle exclusively to your page fans. Rafflecopter helps you do this.
It requires the fans opting in so you may miss some, but on the other hand you'll see which users are actively checking and engaging with your facebook page on a regular basis. That way, you'll know how many active fans you have, which is arguably more valuable.
Not really. By definition of the PageRank algorithm, having an external link on your page means the PageRank the page has passes off the website, but the amount lost (if any) put against the amount gained by having the link is negligible.
The main concern is that if your website is deemed to be linking to poor quality, spammy or hacked websites, then Google may look upon yours dis-favourably But I can't see that being a problem here.
It's pretty hard to give a 'right' amount here.
Of course, it's well documented that more content on a page has a strong correlation with improved rankings (and conversions). To say that there is a golden threshold of characters, however, is impossible to say.
I'd rather bring up the point you make about stuffing. That's probably the main thing to keep in mind when writing descriptions or content - don't make it look like you're gaming for a search engine, but keep it great for a user. If you can use your keyword multiple times, that's great. But, as you allude to, writing it for the sake of getting it on the page more often is a bad move.
If 160 words for a description is the absolute most you can say on a topic, without repeating yourself, then 160 is the right amount **in this case. **Other times it might be more, and sometimes it might be even less; it really is dependent on the context.
You might be able to squeeze more content for a description by using things like an example of how a system/process works etc. But I'd always remain focus on writing for a user, not a search engine, and to avoid stuffing where possible, as you rightly pointed out.