I am not sure what you are seeing or the conditions but I have noticed that sometimes when cdn's are used you will actually be sitting on the subdomain or another domain all together when you click on the page.

Some caches can make the same thing happen sometimes.

Make sure you are sitting on the actual page when it pulls up.

As far as the opensite not showing any links, if you copy n paste from the address bar and have any variation of the page, it will not read correct.

Make sure you have your actual desired url, is my advice as SEO juice will follow the canonical meta but the tools will not.

That is all I can think of anyways.

Thanks, trying to get a better understanding of it all.

We have offices in several locations and I guess my fear was that utilizing the local business schema may weight the site to one location or another.

Just because you make it yourself and it doesn't install from the control panel.....  doesn't mean it is not a plugin.

However, it is a very specialized plugin that will do the job without cluttering anything else up.

Make sure you save a copy out to the side in case you loose it in updates.

It seems strange that a group of web developers would make up an entire structured language to designate businesses by category and somehow forget  to include companies like.... web developers.

So I must be missing it, what is correct to use?

The simple answer is No, you should not use a plugin to build back-links.

There are some great WordPress Plugins out there that help you with tracking your back-links, I suggest the MozLinks one, it's great.  But it monitors your work, it doesn't do it for you.

Much like their brick and mortar your client needs to understand that business online is business, all the same.  You wouldn't trust a script written by a shady company to hire your employees or automate your accounting, you should not take such a route for building your site either.

Automated scripts are a clear violation of the Google Webmaster Guidelines (and the other search engines too) http://goo.gl/bdca8 you can read it on their site.

The other thing is, automation means no control.  You can end up linked to bad neighborhoods like porn and RX sites as well as get de-indexed and not show in the SERPs at all.

What to do?  Put your efforts on building a purpose  for your site.  Provide value in its vertical that is unique and useful.  Build links when you find others that have done the same and ONLY link to sites when you are willing to put your reputation on the line for them, as in a way that is what you are doing.

Want more visitors?  Answer one question.... why?

Why would someone want to visit your site?  Ask it everyday and answer it in a new way and you will have more traffic than your shared hosting plan will allow.