Use of competitive kw search software for KW discovery for SEO
-
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites.
Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery?
Any personal recommendations on which programs considered most effective?
Thanks.
Alan
-
Hi... posted this question on Friday and you were great responding back very quickly.
I responded back sharing my goal is to use it to gain some insights about my competitors.
I see you haven't responded. I'd be appreciative to know what program/software you recommend.
Thanks.
-
Thanks Himanshu...
Sounds interesting and something I'll try. I'm not familiar with these other software recommendations and appreciate the suggestions.
As you well know, this process is tedious enough. Getting some shortcuts or employing some alternative strategies may help, if not make it more interesting.
Thanks. Alan
-
yes. my thinking is that strong competitors have done their due diligence. why not review their efforts against my results to look for any gaps or more creative thinking.
i've found that many of our competitors employ this approach with copy, why not do the same with KW determination?
Thanks.
alan
-
I use 'semrush' to determine keywords which are bringing maximum number of organic traffic to my competitors website. I also use 'screaming frog seo spider' to quickly scan the title tags of my competitors and determine the keywords they are targeting. You can also use 'xenu' for this purpose. Competitive analysis can give you lot of keyword ideas which you may not be able to find otherwise.
-
I think I know exactly what you're looking for...
It is for competitors though, yes?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do search engines factor traffic into rankings?
Do websites which draw a large number of visitors get higher rankings (or "points") than websites which get less visitors?
Competitive Research | | Inyankara0 -
Tracking competitors in search engines
Hi Mozzers, I'm using Advanced Web Rankings (AWR) to track my site and a number of competitors in Google - seeing how rankings and brand visibility change from week to week. I didn't set this up from scratch and I'm worrying with all of the recent algorithm changes that I might well be tracking the wrong competitors. Is there a tool or methodology I can use to find the biggest players in the market? I'm in the travel market so there's lots of choice and I track the large sites but want to be sure I'm aware of smaller/mid-sized sites gaining visibility without me tracking them via a platform like AWR. Many thanks!
Competitive Research | | panini0 -
Keywords and Getting Started with them to the top of the Search Engines
We are an online Saas Based startup. Strongly 70% of our daily users come directly to us since they know us by the url . Now there these 30% who scout for software's like ours online. Get to us by some hook or crook and then maybe end up giving the trial a shot. Our Main site is only of say 5-6 pages. These pages have basic info about our product , pricing and contact etc. What I wish to understand is that when one says" getting those keywords to the top of the engines rankings" who do you mean by these - I presume one means that get the keywords you want to compete for and then push in "Adwords" or better content pages? So If I want to rank well - then my websites should have good content pages you mean? Is that correct-? That means now I have to write good content on those keywords or around those keywords- without that there is no hope to come on good on engines right? Correct me here if I sway away from the actual meaning. Next I wish to have campaigns setup in google adwords keeping in mind those competitive keywords - here again does content on my website play a role? If I have no content and then have google adwords setup does that help? Please advice How long before I add good content pages and expect them to show up in my analytics etc? Thanks
Competitive Research | | shanky10 -
Is there a way to do a reverse keyword search?
I want to enter a domain name and see what keywords that domain is ranked at. Is it possible to do this with Moz?
Competitive Research | | scoutzie0 -
Excel workbook for SEO?
A while back someone on here posted a really good workbook for analyzing ranking factors for competitors. Unfortunately I lost it, and I am hoping someone might know what i'm talking about and hit me up with a link to it, or perhaps your favourite seo workbook for excel? Thanks!
Competitive Research | | adriandg0 -
Local SEO
Im trying to rank well for a local search. im trying to rank for my city plus lawn care. Its not that competitive, because people in this field dont know about seo. Im trying to just rank well for it can someone give me suggestions to do that. Should i create blogs and use the comments to hyperlink to my page. Im doing research on my competition and seeing what backlinks they are using. and off page seo ideas would be great as well We have a great google places page same with yahoo. We are trying to rank for different city's i rank well for the city i live in and my address is in, but i dont rank that well for other cities. Even tho they are less competitive than mine competitive under 500k results for my keyword
Competitive Research | | fhnhockey0880 -
What metrics are you using to build profiles of competitors Google Places pages?
Hi, I am attempting to put together a set of procedures to undertake when optimizing Google Places pages. Does anyone have a good list of metrics and methods for determining them in order to build profiles of competitors' Places pages? Thanks
Competitive Research | | networkelites0 -
How do you perform competitive research for SEO?
What metrics tell you the most when you're looking at your competitors across the search landscape? PageRank/MozRank Inbound links Keyword rankings Alexa/QuantCast/etc. Pages indexed Something else entirely? What numbers speak volumes to you when you want to get an idea of how you benchmark against your competitors? And how do you communicate these results?
Competitive Research | | jcolman2