Use of competitive kw search software for KW discovery for SEO
-
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites.
Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery?
Any personal recommendations on which programs considered most effective?
Thanks.
Alan
-
Hi... posted this question on Friday and you were great responding back very quickly.
I responded back sharing my goal is to use it to gain some insights about my competitors.
I see you haven't responded. I'd be appreciative to know what program/software you recommend.
Thanks.
-
Thanks Himanshu...
Sounds interesting and something I'll try. I'm not familiar with these other software recommendations and appreciate the suggestions.
As you well know, this process is tedious enough. Getting some shortcuts or employing some alternative strategies may help, if not make it more interesting.
Thanks. Alan
-
yes. my thinking is that strong competitors have done their due diligence. why not review their efforts against my results to look for any gaps or more creative thinking.
i've found that many of our competitors employ this approach with copy, why not do the same with KW determination?
Thanks.
alan
-
I use 'semrush' to determine keywords which are bringing maximum number of organic traffic to my competitors website. I also use 'screaming frog seo spider' to quickly scan the title tags of my competitors and determine the keywords they are targeting. You can also use 'xenu' for this purpose. Competitive analysis can give you lot of keyword ideas which you may not be able to find otherwise.
-
I think I know exactly what you're looking for...
It is for competitors though, yes?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
Keyword Research Competition
Hello everyone. Was talking to my "competition" the other day and they mentioned the amount of traffic they are getting from google. It's double what I currently am receiving. I feel like I am not targeting the correct keywords. What is the best way to research competitions keywords? Anyway to find out what is driving traffic their direction?
Competitive Research | | Jasonalanmagic0 -
Searching for keywords
Good morning, Is there a reliable tool which would give me estimate on how many people are searching for some keyword? Thank you very much, Iris
Competitive Research | | Rebeca10 -
Keyword - Competition between competitors
So, I'm about 2-3 weeks into my subscription and see a renewal coming. I love the information I'm getting - but I really want to maximize my capabilities with these tools. Any article/blogs or forum post suggestions that I should read would be awesome, right now I'm still in that phase where i see lots of cool things - but have no idea to fully use them to really give me that even bigger boost. My First Question is - There are some keywords, that I climb and sometimes slip. But overall a competitor and i flip flop between 15-22 range for it. What would be a good way for me to really add that extra push to throw me down into the top ten and leave them in the dust?.. Also on the Keyword topic - There are a lot of keywords they probably rank for that I don't, what is the best way to go about identifying keywords they may targeting/have a good presence in that I'm not aware of. I do have a site that is on multiple newspapers, and .gov sites. Among other things... This has already proven to be very good for me. But I'm 99% sure I have a few/lot of leaks, that if they were plugged - We would see a lot of good things come from those results.
Competitive Research | | choiceenergy0 -
Your Favorite Tools for Competitive Analysis?
When you review your competitors online presence, what are some of your favorite tools? I like Open Site Explorer's domain comparison tool. SEMRush is great too but the data is often inaccurate.
Competitive Research | | qlkasdjfw0 -
Google locations question for organic search...
If you set your Google location to "Dallas, TX" and you do a search for "web design dallas", my client shows up #4. If you change your google location to anywhere else in the US, he is #1. How can I be #1 in Dallas and the US? (My client is not really in Dallas but I didn't want to give away the city, their site, etc)
Competitive Research | | trollo0 -
How to do this type of listing on Google organic search results?
The typical listing looks like this (as im sure you know):
Competitive Research | | CompleteOfficeHowever, one of my competitors has a listing that looks like the following:
(http://i.imgur.com/Io1oX.png - link to image if its too small for you to see) How do they do this? Am i right in thinking this is a lot better for SEO because effectively it takes up 3-4 positions on search results? YIHQA.png Io1oX.png Io1oX.png
0 -
What tools do you use for competitive link analysis?
I have been using SEO Spyglass lately but it can be very slow at times. Wondering if there are any other accurate/robust tools out there.
Competitive Research | | rmteamseo0