Is using photos of people to market your ecommce a good idea? Do you think people relate more?
-
So I noticed all the leading competitors in our market are using photos of people on their home pages to market products.. While we are using a simple but eye catching design with no photos of people but only produts.
-
This blog does a nice job showing the effect of having people with different emotions, and pointing and looking towards and away from the product. I know it isn't quite what you asked, but if you do add people, this could give you a little extra. Eye Tracking Studies
Good Luck
-
I think it has a lot to do w/ your industry and product. Personally, we have shied away from images of people because our community of shoppers are diverse, and we feel that showing certain images of people, rather than the product itself, would limit the image of our brand. But again, this depends on your industry and product.
I agree that testing w/ Google analytics is a good idea to view bounce rates if you decide to try it out.
-
As Irving said, you will need to test and see if how your audience/demographic responds. I will say as a general practice people in the picture does a lot better than just product pictures. I have tested this on a few websites and always had a good uplift in both conversion and CTR from the main call to action with good pictures of people. You just have to make sure you choose the right type of "people" for your picture.
-
Set up Google website optimizer (it's free) and do some A/B testing on your homepage to see which images get better click thru and lower the bounce rate. You'll be surprised how much of a variation you may see in terms of conversion rate.
All sites look different so there are too many factors that come into play to be able to just say "yes images of people will convert better" so test and let the user pick the winner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What tool can I use to find the top traffic-driving keyword for a batch of pages from multiple sites?
I thought I might be able to use Ahref's Batch Analysis for this, but that just gives stats on backlinks. I have a several lists of thousands of pages scraped for particular sets of keywords, but what I need is some way to automate fetching the biggest keyword that each page ranks for - biggest being the keyword that is estimated to drive the most organic traffic. Is there a tool out there that does something like this?
Competitive Research | | helenlorettahasan0 -
What do you think of this Anchor text?
What do you think of the anchor text for this big site? www.guitarworld.com/ It is mostly "Guitar World" which I think could be a natural link profile, as I think that's the anchor text a lot of unbiased people would use, and probably only a typical search term based on the companies popularity in the first place.
Competitive Research | | Zoolander0 -
Which analytics tools do you use?
If you are interested in web analytics, could you tell me, which tools (software) do you use? No just Google Analytics, but also some other tools (e.x: for heatmaps, facebook, internal statistics, ... etc) I´m interested also in testing (A/B, ..) - so, also these tools you can mention thanks 🙂
Competitive Research | | mysho0 -
Does it makes any difference if i use 's' at the end of keyword.
In terms of ranking and other stuff, how does adding 's' at the end of a keyword works ? For example - 'Custom Cases' in place of 'Custom Case' I am getting different results as well for both. Please advice....
Competitive Research | | viniyog0 -
My Competition is using some Strange Achord Text and Inbound Links
I was doing some research and a lot of my competition are websites from Universities, but I got surprised when I saw that a lot of their Anchor Text where things like Buy Viagra , Play poker , Buy Cialis , a lot of their inbound links where about things like that , one of the sites I was doing research on was www.imba.ie.edu , this site was #1 for the keyword I want that is related to education. Also other sites on the #1 page of google for this keyword (universities websites) had the same kind of inbound links and achord texts. Whats going on here??
Competitive Research | | globalcampus0 -
Why do you think this site can't reach a better ranking?
Hello, My name is Pablo Lagos. We have a hosting company in Chile since 2006. All the time we have been ranked in the first page for the keyword "hosting" in google.cl. Some years ago, we used to be on the first 3 results. Since the last year our site went down to 7 and higher places no matter we do. When I run the link analysis, we have the highest punctuation in all items. I would really appreciate your comments. The site is in spanish: www.ilihost.cl Thanks.
Competitive Research | | pabloandres0 -
How good really is Yahoo Directory Listing is on SEO optimization
I just god the approval from Yahoo Directory Listing today. How should I expect ranking increase just with that on google, yahoo and bing in the next couple of days ?
Competitive Research | | processia0 -
Use of competitive kw search software for KW discovery for SEO
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites. Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery? Any personal recommendations on which programs considered most effective? Thanks. Alan
Competitive Research | | ahw0