Is using photos of people to market your ecommce a good idea? Do you think people relate more?
-
So I noticed all the leading competitors in our market are using photos of people on their home pages to market products.. While we are using a simple but eye catching design with no photos of people but only produts.
-
This blog does a nice job showing the effect of having people with different emotions, and pointing and looking towards and away from the product. I know it isn't quite what you asked, but if you do add people, this could give you a little extra. Eye Tracking Studies
Good Luck
-
I think it has a lot to do w/ your industry and product. Personally, we have shied away from images of people because our community of shoppers are diverse, and we feel that showing certain images of people, rather than the product itself, would limit the image of our brand. But again, this depends on your industry and product.
I agree that testing w/ Google analytics is a good idea to view bounce rates if you decide to try it out.
-
As Irving said, you will need to test and see if how your audience/demographic responds. I will say as a general practice people in the picture does a lot better than just product pictures. I have tested this on a few websites and always had a good uplift in both conversion and CTR from the main call to action with good pictures of people. You just have to make sure you choose the right type of "people" for your picture.
-
Set up Google website optimizer (it's free) and do some A/B testing on your homepage to see which images get better click thru and lower the bounce rate. You'll be surprised how much of a variation you may see in terms of conversion rate.
All sites look different so there are too many factors that come into play to be able to just say "yes images of people will convert better" so test and let the user pick the winner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor using our product descriptions
Hi, We have a competitor (with a higher DA) using some content from our product pages word for word on a few of their product pages. It's only a couple paragraphs per product page (including the main product description), not the entirety of the content on the page. It also appears they have scraped some content from another authoritative competitor (and even left their brand name mentioned on it!) I've read mixed thoughts on whether plagiarized content will harm the original site, but am concerned since it is an authoritative site. Should I be concerned since it's only parts of our product page? Thank you all!
Competitive Research | | ATShock0 -
Best type of backlinks... Right? What do you think?
I was just thinking... wouldn't the best types of backlinks for any small local business be from "their own competitors" ? Weird, I know... but it would NOT get any more relevant than that. I mean wouldn't an Italian restaurant in New York gain credibility and higher ranks on SE's if "other" 'Italian restaurants in New York' linked back to them? Problem... yeap! It would be really hard to convince your "competition" to link back to ya! no matter how good your content piece is! Thoughts?
Competitive Research | | co.mc0 -
Which analytics tools do you use?
If you are interested in web analytics, could you tell me, which tools (software) do you use? No just Google Analytics, but also some other tools (e.x: for heatmaps, facebook, internal statistics, ... etc) I´m interested also in testing (A/B, ..) - so, also these tools you can mention thanks 🙂
Competitive Research | | mysho0 -
As anyone used this before the hoth for Links building???
http://www.thehoth.com Links building company Is it safe or waste of money
Competitive Research | | spidersite1 -
Use abbreviations for domains?
hi, can i use abbreviations for domain, if i want to purchase a long keyword domain like 29 characters? abbreviations are good for SEO or GOOGLE appreciate it or not? and use that keyword in description of the site or title of the site need your help..
Competitive Research | | parallelseo0 -
My competition is using 1px images and links without anchor text. Good or bad idea?
I've been scoping out some of my competition and I noticed the number 1 ranking site is doing a lot of "interesting" stuff. I saw a bunch of 1px blank images that they must be using for the alt tag keywords. I also noticed several links to internal pages with different keywords without anchor text so they don't actually appear on the page. Is this considered black hat? Should I be doing something similar? It feels like the work I'm doing to try to rank #1 with a clean/professional looking site are wasted when the #1 sites are doing things like this.
Competitive Research | | technota0 -
Use of competitive kw search software for KW discovery for SEO
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites. Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery? Any personal recommendations on which programs considered most effective? Thanks. Alan
Competitive Research | | ahw0 -
Has anyone used this tool
Has anyone used this tool? http://uk.seoguardian.com/ Thoughts on accuracy etc Cheers
Competitive Research | | CraigAddyman0