Running image ads with text is better? - anyone have the link?
-
Blank mind and cant find the Google research (or maybe it was someone else) that showed that sales were better when running image ads alongside your text ads
Does anyone have that link?
Cheers
S
-
I linked to a couple of resources over on distilled some time ago:
http://www.distilled.net/blog/ppc/combining-search-and-display-advertising/
Are any of those what you are looking for? Microsoft research is generally pretty powerful in this area.
-
It has been my experience that text ads definitely get more clicks than banner ads, especially if the text links are positioned within content and appear to be more integrated into the site, instead of a banner on the top of the page for example. People have been trained to ignore banners and ads that sit outside of the website.
-
what this might refer to is a known blackhat tactic. Where you put images lined up right next to each ad. This will increase the click thru rate. I ve read people having an increase of four fold. This practice is banned by adsense and will not help you since you are the advertiser. It only benefits publisers.
-
Sorry, I don't think I said it very clearly
Basically, I am running Google Adwords text ads in Google search.
I want to start running banner ads on various websites as well, but I would like to have the research to back up the decisions to test this
S
-
http://www.seomoz.org/blog/is-optimizing-photos-more-important-than-you-think
Is that what you are speaking of? It was an old post on the Blogs here. Hope it helps ^.^
-
Hi
I',m not sure if can help you but this italian document( powerpoint) speak about ads with text and image together
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Ad disapproved - Banned product on Site (glutamine)?
We are starting to get ads disapproved. One yesterday, one today. The reason - banned supplement 'glutamine'. Neither of these ads were for glutamine so I assume it's because l-glutamine is sold on the site. The actual ad for l-glutamine landing on the l-glutamine page has not been disapproved? In 2012 Google informed us the glutamine was no longer on the banned list so I'm not sure what's going on here? Has anyone had a similar experience? Is there a solution apart from removing the product entirely?
Paid Search Marketing | | jbk3650 -
How can I edit the URL for an ad?
Realised that the landing page for a paid ad is the wrong one. How do I edit the URL to take the user to another landing page?
Paid Search Marketing | | aleena_QD0 -
Adding Coremetrics Tags with Google Adwords
Hello, I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on. The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data. Thanks, Guillaume
Paid Search Marketing | | guiberube0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
Does anyone have any analytics for programmatic mobile advertising?
With reports like Business Insiders Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know (http://www.businessinsider.com/the-of-programmatic-ad-buying-on-mobile-2013-11), I'm starting to wonder if this is really an effective marketing vehicle. Personally, I avoid mobile ads like the plague when I'm on my smartphone and most ads look to me like poorly targeted junk, but I could be way off. If you've tried it out, I'd love to know what the post-click behavior is on programmatic mobile ads. Do your mobile visitors convert on any level? Is there any ROI data you could reference?
Paid Search Marketing | | MeghanS0 -
Anyone Think AdWords Campaigns Hurt Organic CTRs, Decreasing Organic Rankings?
Hi All, It seems like just about everyone agrees that AdWords campaigns and SEO campaigns bring additional value when used in conjunction (increasing Impressions, Clicks, Conversions, etc.), but has anyone considered AdWords performance harming organic rankings by decreasing engagement metrics? I've been searching for studies, blog posts, investigations, etc. this morning and haven't been able to find anyone discussing this specific idea. Personally, I think decreased engagement for organic results would be relatively evenly distributed among those results, making engagement drops relative and thus nullifying their impact on rankings. Any other ideas out there? Thanks!
Paid Search Marketing | | mac22330 -
Can anyone recommend a talented multilingual paid search agency or consultant?
We need a multilingual SEM agency for a campaign thats going to span multiple non english speaking markets at a decent monthly spend. Any recommendations?
Paid Search Marketing | | freepeople0 -
Is it really worth it to invest on Facebook Ads?
Hi Guys, I've been wondering if it is really worth it to invest in facebook ads, there have been mixed reviews lately from the positive: http://techcrunch.com/2010/10/02/facebook-bigger-google/ to the more negative: http://www.seobook.com/facebook-vs-google-no-contest/ The industry I am trying to optimize for is gadget related, I've been running some adwords on it but I would want to venture on the social bandwagon which is facebook. Any Ideas? Suggestions? Reactions? Experiences you can share so I can come up with a better decision? Thanks A Bunch!
Paid Search Marketing | | UPform50