Please critique my link building plan
-
Hello,
Here's my revised link building plan for
Let me know if I'm off or missing anything.
1)Identify a list of competitors that are strong enough to have good backlinks (probably about 15 in our industry
-
Look at top content for top competitors and see what type of content is being linked to.
-
build infographics for each area we want to target based on top content
-
Using OSE, analyze competitor backlinks and decide which sites might link to the infographics and which sites might just link to us if we asked them (our site is already an authority). In this step we would also expand the backlink analysis to include sites on pages 4-8
Only choose link aquisition for sites based on the following criteria:
Age
A lot of unique content
A clean site
Backlinks going to that site
Facebook followers
Which of course means high search engine rankings
- Publish infographics and do outreach
-
-
Yes, I forgot to include keyword research. It's such a normal part of what I do that I forgot to include it in the list.
Thanks for reminding me Salman
-
In my opinion you should add "keyword analysis" into your plan as you will need to have your targeted keywords handy for anchor text when requesting / creating a backlink from any other website.
Also looking for keywords that are not well targeted by your competitors would be an easy job for you to gain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are your link-building strategies?
Link-building seems to be the biggest SEO item that still remains foggy to me. I was wondering what this community's thoughts and strategies are around in for your own personal projects. I think if I can hear some real life success stories, it might make more sense to me in the long run. Anything, good or bad, is welcome!
Link Building | | rachaelpracht1 -
Link building - where to start?
Okay - we have around 200 natural links pointing to our domain, some good, some not so good; today I've spent some time removing any bad, spammy links pointing to our business domain and we're just about there. Now I'd like to start a link building strategy. To be fair, I've assumed for the past year or so that link building is dead, unless you can get natural, really good links - which in the mobility and elderly products industry can be quite difficult. I have recently created a blog on our website - could RSS feeds be a benefit too?
Link Building | | LiamMcArthur0 -
Content Marketing and Link Building Strategy in Industrial B2B
We struggle link building because engineering sector has few blogs and is much more traditional than many industries. I've just had a new idea on how to do this and wanted to bounce it off people to help refine it and improve it. Search LinkedIn for "content marketing" or similar Refine by Industry etc Ask people on resulting list to guest post on our blog - which is focused on engineers in our sector Then..... For us it boosts our blog content with high quality posts that are interesting for our audience and maybe some traffic benefit. For them it provides SEO benefits and possibly some market exposure. How can I parlay this into getting a link back as well? What else can I do to make it more effective? Cheers Denis
Link Building | | Zippy-Bungle1 -
Best way to build inbound links?
Recently I learned that there are links that are nofollow that google doesn't consider part of SEO. I was curious to know and also to help other new users what the community thinks the best practices are in growing your inbound links. Thank you for all the responses. I hope this link has served to help new users recently introduced to SEO and link building.
Link Building | | johnmoon61 -
Local Link Building help!
Hi All, Looking for some help with where to begin link building for local small businesses. If the website is leading to a lawyer, doctor, or any type of professional service, I'm at a loss on where to start. I've tried looking into local directories, and I also know that if one of the clients has a reason for being linked in an online news article, those links should be pursued. Additionally, I've gone and helped to claim all local listings, and submitted to DMOZ and a few other directories. So if the website is just leading to a business that isn't running any events or specials worth writing about, what is the best way to acquire links? Thank you! Tyler
Link Building | | kbaltzell0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0 -
Link building outsource advice
I have been limping along doing link building myself for several months now. Creating relationships, asking for links, writing some articles and press. So far, decent results, but I need to take it to another level. I used SubmitEdge's 400 manual directory submission product, but still not seeing many links coming from it. So, I would like to hire an onshore SEO to help me with link building. After getting several quotes from reputable companies, I found the process very frustrating. I know this business is not about guarentees, but they all want $600-$1000 per month for a fairly open ended service. All they tell me is that they will submit to directories, social media sites, shopping sites, and some niche sites. No guarentees of how many (or what quality) of links I'll get, or even how much time they even plan to spend. Any suggestions on what I should expect? and any suggestion companies?
Link Building | | paddlej1