Linkbuilding vs. Social -- Allocating scarce resources.
-
I just watched Rand's latest webinar on the end of search without social. It was very timely for me because I've been putting a lot of thought into how allocate my available person-hours.
It is clear that SEO these days necessitates both linkbuilding and social. But how much of each? (50%/50%?, 80%/20%?, etc.)
-For the DIY small business owner (<10 hours per week available for SEO)
-For SEO savvy web business (~20 hours per week available of SEO)
-For in-house or other full time SEO's (30+ hours available)
Clearly it depends on a lot of other factors, I'm just looking for a good rule of thumb that can be adjusted according to the business.
-
If only I had 120% to work with! Man I could use that extra twenty...
Thanks Phil
-
Essentially it depends on the nature of your website. Viral Videos have great Social Prowess if the take off but often fail in delivering valuable closes. The additional link value gained can be temporary in nature. If I had a dedicated resource I would spend 30% on Link Building, 30% on Social and 60% on building Quality Content that would be valuable for both Social and Partners to link to and utilize.
- Phil
-
Hey thanks for your answer. That helps. That sounds about right to me. Its very hard to measure the return on each activity but its hard to imagine a successful site that doesn't have your four points.
-
Hard to say because its not clear where one ends and the other begins. A good link-building strategy will include a social component. I would say you should plan to spend time on:
-
Making sure your content has social features like share & like buttons
-
Creating great content that functions as link bait
-
Reaching out to similar sites to build relationships
-
Monitoring and responding to facebook posts and tweets
The first one is sort of initial setup, after that is in place divide your time equally between the last three, and make adjustments as it makes sense for you.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On a website, is the most effective user experience for the social media icons to open new tabs?
There is debate around what is most effective for user experience. When a user clicks on the social media icons on our site, should a new tab be opened for the social media page or should the website redirect to the social media page?
Social Media | | Sable_Group0 -
Social in SERPS
Hi Guys, I have seen a lot of page 1 SERP exposure for branded terms due to social links being listed directly underneath the web listing - mainly twitter! I know there was an update to include this in SERPs at the beginning of the year but how do I specify or submit these to Google so my social accounts can too also appear directly under my web page? Does anyone know? Is there a code I need to implement on my site to pull these in? Thanks!
Social Media | | eLab_London0 -
Social Management Software
Hi all Just wondering, what service do you use to manage multiple social profiles ( in excess of 50). Curious as we have used http://commun.it for twitter accounts, but gets tedious as we need to log in on several different accounts, although great service Also use Hootsuite but reporting is terrible ... Really looking for some platform that offers lots of account management, building networks while offers decent reporting. And preferably some platform that expands beyond Twitter and FB only Thanks in advance John
Social Media | | Johnny4B0 -
Social Icons Link to Inner Pages
We have the social icons (facebook, twitter, youtube etc) in the footer of our homepage linked to inner pages instead of our actual social accounts. So, if you click on the facebook icon you go to one of our inner pages talking about our facebook profile and why to like us on facebook. Then on this inner page you can get to our facebook profile. We do this so we can pass on PR juice from our homepage to our inner page, and not lose it right off our front page. Is this a good idea? Or does it just confuse users? Most people think when they click on a facebook icon they will go to an actual facebook profile. Here is my homepage, http://www.buyautoparts.com/ click on the icons on the footer and let me know your thoughts.
Social Media | | joebuilder0 -
Crawling of Social data
Just a quick inquisitive question. Websites like Facebook and Twitter arent public, they obviously allow a page title and snippet of account info in search results. So how are is social metrics gathered as regards to Tweets or Shares or Likes etc. in crawling data gathering? Would this give some insite how best to share social media too?
Social Media | | xtopher660 -
Social Media Signals with AddThis?
Good day guys, Just a quick question. By having the AddThis sharing tool to share content such as blogs, does it still send the same social signals to Google as you would get by having the official Facebook/Twitter plug-ins? Regards
Social Media | | Michael-Goode0 -
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Is using a platform to automatically cross post on the social bookmarking websites good or bad for SEO?
Social Media | | Melia0 -
Anyone have a great example of a confirmation page with a social element?
We're thinking of adding social elements to our confirmation page, which as of right now doesn't ask for any specific action. Might as well take advantage. i.e. "Tweet this" or "Share this" with a shortened link to the landing page. Does anyone have any great examples of Twitter/Facebook being incorporated into a confirmation page? Visually pleasing, striking, great copy? It can be a confirmation for any type of action, whether you've just bought something, subscribed to something, joined a site, anything really.
Social Media | | PurchSEO0