Question for SEO experts!
-
I am checking my competition with all the metrics available and I have no clue why we are not coming up higher in ranking on Google. It's been 3 months and we've been bouncing between 9 and 7 position. One competitor just came out of nowhere with almost 600 internal links and few external links and occupied 3rd spot.
I've built pretty good portfolio of links with links even coming from Google for crying out loud. My on page optimization is very good, we've even passed W3C with no errors.
At least 3 of our competitors above us have less Domain Authority, Page Authority, Back links for external domains, number of external domains, etc...
Not sure what is going on. We are not really trying to be the top dog in Google all the time, but it is the principle of a thing.
Keyword is Laser Marking. Our domain starts with cms. Don't want to type the whole URL because Google might crawl (maybe a bit of paranoid at this point LOL)
Any suggestions?
-
Sure you can email me the report.
dan at evolvingseo dot com
I believe the SEOmoz link data is known to be sometimes not up to date as well as not a complete crawl of the web, although they do say the pages excluded form the opensite index are usually just very low quality pages.
-Dan
-
Where did you get that title tag? I am looking in source code and can't find it.
-
Also data is incorrect. 27 external links really? That is just wrong..
-
Do you mind if I e-mail you report. BTW Now we are ranking #5 in Global results. Keep bouncing around back and forth..lol
-
Thanks for response. Please give me an example of what you mean...
-
Thanks for answer. What Title tag would you recommend?
-
You're swimming upstream, but it's not impossible for you to break to the top of results on your relatively broad term. Google wants very narrowly constructed "variety" in the first few results. Variety is interpreted within a keyword/key phrase's ambiguity (most have some amount of ambiguity). In your example, is someone who searches "laser marking" interested in the process of laser marking, products (commercial or consumer), etc... Google decided that they want to include the best example of each at the top. This ideal is only partially realized, but it's a defined goal in their search quality and I think they hit it more often on broad search terms.
Your site isn't the best match in any of those cases because you offer a variety of laser-related products. Even if your site was dedicated strictly to product laser marking d'absolute, you'd be in a tough spot. The best you can do as the algo currently exists is position 4 (epilog).
I'd also continue to work on the basics- blah, blah, blah AND inbound, keyword-rich links. Eyeballs on Epilog Dmitry. You can do it.
-
I don't see anything except a youtube video for cmslasers. If this is your title tag, then no wonder you're not ranking:
Control laser >> Laser Marking, Laser System, Laser Control, Laser Solutions, Laser Marking Solution, Solar Industry & Wavelength Lasers Uh, I think you forgot to mention the word laser.
-
Dimitry
Go to this tool and run a full report (see image) for your keyword. I have done so (and would share but the only export is an excel file).
Just looking at the metrics it provides: FB shares, linking C blocks, followed vs no-followed etc - it doesn't seem odd to me at all that google is ranking things how they are.
I'd advise running the report, understanding how the different metrics work and improving the ones that would make the most difference.
Rand has a great post on this tool, which you should use anytime you ask "why are things rankings the way they are?"
-Dan
-
good one
-
Thinking about it in terms of percentages might be causing you a problem...
One thing that can be helpful if you are unsure whether your text reads naturally, is to get someone else to read it aloud while you listen. It's a good excuse for a break and a cup of coffee
Sha
-
I actually thought about that..I am still using olde school mentality of 4% keyword density. Got to scale back to 1% I guess.
Thanks for the info
-
Hi Dmitry,
On first look, my feeling is that your body text has crossed the line into being over optimized. If you are using Mozbar, try running the keyword highlight tool ... "laser" and "laser marking" are both highly repetitious. If you haven't already done so, it might be worth taking a look at the On-page reports in the Pro App for your site.
Hope that helps,
Sha
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic reports showing a URL that isn't in Search Ask Question
In the image I've attached you can see that I have pulled a source/medium > google organic report. I've also made "landing page" my secondary dimension. The first landing page that is showing up is /v3/?slug=fnl, that is this page (https://orders.freshnlean.com/v3/?slug=fnl). You can see that the page has 230 sessions from Sep 3 - 9 and 17 transactions during that same time frame. The only thing is, that landing page is nowhere to be found in the SERPs. So how is it showing up in this report as having received google organic visitors that converted if it's not even in search? 05OclDp
Reporting & Analytics | | tdastru0 -
Free Media Site / High Traffic / Low Engagement / Strategies and Questions
Hi, Imagine a site "mediapalooza dot com" where the only thing you do there is view free media. Yet Google Analytics is showing the average view of a media page is about a minute; where the average length of media is 20 - 90 minutes. And imagine that most of this media is "classic" and that it is generally not available elsewhere. Note also that the site ranks terribly in Google, despite having decent Domain Authority (in the high 30's), Page Authority in the mid 40's and a great site and otherwise quite active international user base with page views in the tens of thousands per month. Is it possible that GA is not tracking engagement (time on site) correctly? Even accounting for the imperfect method of GA that measures "next key pressed" as a way to terminate the page as a way to measure time on page, our stats are truly abysmal, in the tenths of a percentage point of time measured when compared with actual time we think the pages are being used. If so, will getting engagement tracking to more accurately measure time on specif pages and site signal Google that this site is actually more important than current ranking indicates? There's lots of discussion about "dwell time" as this relates to ranking, and I'm postulating that if we can show Google that we have extremely good engagement instead of the super low stats that we are reporting now, then we might get a boost in ranking. Am I crazy? Has anyone got any data that proves or disproves this theory? as I write this out, I detect many issues - let's have a discussion on what else might be happening here. We already know that low engagement = low ranking. Will fixing GA to show true engagement have any noticeable impact on ranking? Can't wait to see what the MOZZERS think of this!
Reporting & Analytics | | seo_plus0 -
Does PPC affect SEO Traffic?
Last week my website (www.cooke.co.uk) started PPC advertising with Google. This has been successful in increasing the amount of overall traffic to the site. However, since we started the PPC advertising, our traffic from organic search has decreased significantly. Our rankings haven't changed dramatically enough to warrant such a decrease. Has anyone else been in a situation where organic traffic has dropped as a result of launching a paid campaign? What did you do to rectify it? Thanks.
Reporting & Analytics | | AAttias0 -
Looking for an Automated SEO report Software Solution
Buon Giorno from 4 degrees C mostly cloudy Wetherby UK 🙂 I love Google Analytics but I'm bogged down with analytics report writting. I'm looking for a web analytics softeare package that: 1. White Label ie we can brand the reports up
Reporting & Analytics | | Nightwing
2. Bespoke ie i can pick and choose what I report on
3. Automated ie I can set a time & date when the client receives the report. Any recommendations appreciated 🙂 Grazie tanto, David0 -
Google SEO - Where have I disappeared to?
Okay, so first off Google, I hate you. Before I signed up for SEOMoz, my website was hitting page 9 and page 10 for some ultra difficult keywords. After spending a month using Hubspot and SEOMoz, I finally made it on to page 2 of google, for said 'impossible to rank high' keywords, which I was super happy with. But last week, I login to find that I have disappeared off the top 100 pages of Google for about 100 of my top keywords!!!! What the hell did I do wrong? I tried to please Google, but my website is still indexed, but just not ranked at all for any of my top keywords. The last thing I did before I disappeared overnight was add "follow me" buttons to all my pages and "share this" buttons to all my blogs. Could this be the problem? My website and main keyword is Process Server Is there anyone who could help push me in the right direction? I have no idea what I did wrong. 😕 Martyn
Reporting & Analytics | | spymore0 -
Does anyone know what's happened to google analytics -> traffic sources -> SEO -> queries many of my accounts are showing a drop to zero in the laste few days
Howdy mozzers It's in the question title really. Zero impressions showing for the last few days on. Multiple accounts Any thought out there
Reporting & Analytics | | Big_Partnership0 -
When i first add my url to seomoz then i had a general report of all the faults my website had in SEO and suggestions where can i find it now , i cant find it ?!
when i first add my url to seomoz then i had a general report of all the faults my website had in SEO and suggestions where can i find it now , i cant find it ?!
Reporting & Analytics | | fireproductsuk0 -
Question on correctly using rel="canonical
OK I have a question for the community here. All links below are just used as examples and no relationship or real campaigns are being used with any websites named below. Lets say that my domain is abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack/ but for Google Analytics tracking purposes I gave another website a tracking link for a banner that is as follows http://abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack/?utm_source=jackdanials&utm_medium=banner&utm_content=Gentleman-Jack&utm_campaign=holiday%2Bpromotion Since the original URL to my site is http://abc.com/whiskey/jack-daniels-whiskey/Gentleman-Jack and Google will then spider the other site picking up my tracking link within the banner which also contains my original URL, can it cause issues with duplicate content and if so what is the best way to use rel="canonical in this case or would you handle this issue in a different way? Thanks in advance for all your help.
Reporting & Analytics | | DRTBA0