Authority of a page
-
What factors contribute towards the authority of a page ?
No. of links to a page ?
-
Thanks, slide 17 certainly seems to back this up.
I wonder how much extra weight a link from a different C-Block provides vs. from the same IP / C-Block and whether the extra effort / cost makes it worthwhile?
(again wrt a single link between two of your own sites)
-
Exactly
-
Thanks.
Does different C-Classes means sites having different C class IP address ?
Also, when you say "unique C-Block linking to a page" what does it imply ?
-
Correlations seems to say so. Check slide 17 of this Rand preso on Slideshare: http://www.slideshare.net/randfish/ranking-factors-data-2011-smx-elite-sydney
-
Just to clarify, does unique C-Block importance mean that if you operate two sites and you include one simple link from one to the other it would carry more weight if the sites are hosted from different C-Classes? Thanks.
-
Mmm... not a line answer question this one
Your answer point to the right direction: "links".
But it is not just the numbers of links to a page. If it was just that you could simply rely on the link you put in a forum signature and then "spam" the forum with usefulness posts.
I warmly suggest you to check the 2011 Search Engine Ranking Factors by SEOmoz, that offers you insights also about the authority of page issue.
To resume, what really count are the unique root domains linking to the page and, to be even more precise, the unique C-Block linking to a page. In fact, the more a page is linked by different sites the better.
But that is just one factor. In fact a page that owns backlinks from authoritative domains will have more authority than a page who receives backlinks from not authoritative domains. Beware that this doesn't not mean that if a page as just one link from one site, even though it is the New York Times, that that page will rank better than other that has 100s of unique domain names linking, even if they are less authoritative.
Finally, if you mean with authority of a page the PA metrics of SEOmoz, remember that it considers also many other factors, between them also on page ones. To understand better what is the Page Authority metric, check this page: http://www.seomoz.org/learn-seo/page-authority
-
If you use the search tool on SEOmoz site, and put in Page Authority you will get a good answer to this. That said, it is SEOmoz's calculation of how well a page will rank based on the pages global link authority. Along with that, the higher the domain authority of the site, the greater chance that page authority will be higher.
So it is predictive of where a page might rank in relation to others of similar value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Organization Schema on Interior Pages
What is everyone doing regarding organization schema markup on interior pages? The following article on Moz states that Organization schema should only appear on pages that are about the company (homepage, about page, contact page, etc.): https://moz.com/blog/structured-data-for-seo-2 The Yoast SEO plug-in adds the Organization schema to every page of the site. I am trying to determine what to do with this conflicting information.
On-Page Optimization | | lexomatic1 -
Page/Website Structure
Hello again Mozzers, We have a category, lets call it widgets. Within widgets are about a hundred or so products. For usability my predecessor made the following layout Widgets Main Cateogry - Links off homepage - (no content just links to the 3 sub-categories)
On-Page Optimization | | ATP
- Widgets by Resolution
---- About 20 subcategories
eg. 0.1 Resolution widgets
0.2 resolution widgets
- Widgets by Capacity
---- About 20 subcategories
eg. 1 capacity widgets
2 capacity widgets
- Widgets by Type
---- About 12 subcategories This was a major improvement from a userbility perspective as it made a very complex product range navigatable by the major features or basic type. However, as you can imaging we now have 60+ very similiar pages all displaying very similiar products a nightmare for SEO. It also isnt ideal for user navigation as it take too many clicks to get to the products. I propose the following fix, and i wanted your opinion. Widget Main Category - Link from homepage (Consolidated with Widgets by Type)
-300 Words of content
-Links to the 12 Sub-type Catoregies (These are pages i can fill with content + products. This would give me a more ordinary structure of which I can focus each page to a keyword) The tricky part comes with incorporating the capacity and resolution options. 1 Browse Capacity Page
(20 sub categories all the same except capacity quantity & products)
1 Browse by Resolution Page
(20 sub categories all the same except resolution value & products) The owner want them, I was going to link from the main widgets page to each of these to give the customer the option. What I can't decide is how to deal with them from an SEO point of view. Should they be no-followed? canonicaled? Can there be any advantage to having so many pages covering slightly different variations or as i suspect it is dangerous to the overall health of the site. To complicate things further, Canonical tags may not be an option due to an old magento version running that doesnt support them. Is there an alternative way around? As always many thanks.0 -
Question About On Page Grades
New to the whole SEO game in some aspects and wanted to know about on page grades. Some of the pages I got ranks of F for are actually in the top 10 in Google. Could anyone help me to explain way these pages/tags are F's with those rankings?
On-Page Optimization | | BlackEnterprise0 -
Page Analyzer & Page 1
I follow the recommended things from the Page Analyzer or Grader, and I am like position #40, so how do I get to page #1 as a minimum.
On-Page Optimization | | sansonj0 -
On page optimisation reports
Hello, How do I configure these reports to check my landing pages, rather than just my home page? Thanks, Bilal
On-Page Optimization | | PLP0 -
Duplicate page titles
We have search results pages on our site. They share the same page title, there is no real differentiator between the result pages, other than page 1, page 2 etc. How do we de-dup the titles? just add page 1/2/3 etc to the end of them?
On-Page Optimization | | lilibooz0 -
On Page Optimisation Reports
Firstly sorry if this has already been answered - I did look I promise.
On-Page Optimization | | Jock
Secondly sorry if the answer to this is blatently obvious! In the process of trying to optimise my landing pages, I am using On Page Optimisation reports. I have several (ok lots) with F grades which is not surprising as the landing page is not the landing page optimised for a certain keyword. If I change the landing page to the one that I have for a certain keyword then hey presto A or B grade (clever me)! Now here's the thing - presumably the landing page that is listed by default is the one that Google "sees" for a particular keyword. How do I change this if I can or do I have to be patient or am I just being plain daft?! Many thanks0