Hosting / Redesign & Text Change
-
In the process of redesigning a clients site.
The text and the design need to change to focus the site on conversions more than it is at present.
The client is not happy with the current host, they want to change, my feeling is to either change a while before the site redesign is launched or a while after.
Anyone got any opinions, experiences to share.
Justin
-
I am working with a client on the same type of change. The only difference in the case of my client, is I made the recommendation of a URL change as well. His current URL was of the pattern www.brand-Canada.ca. I have recommend the new URL as www.BrandCanada.com. (The actual brand.com site is already taken).
His current site is left in tact on the old URL and old server. His new site will launch later this month on the new URL. While working with the site, I noticed some issues with his current host so I recommended a new one. When the new site launches, it will be a new URL and host.
While his old domain has been around for several years, it has relatively few backlinks. The plan is to establish the new site and maintain the old one as well for now. The old site is HTML/CSS/Zen Cart setup, where the new site is a Joomla/ZenCart solution. The look and feel of the site is completely different.
I am sharing this experience to suggest you may wish to run both sites for a time. Not all sites offer that opportunity, but many do.
-
I would definitely change the hosting before you launch the redesign.
That way you can get through any complications with a new host. When the
redesign is ready you can launch it quickly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google Delay or Graduate SERP Changes?
You can request re-indexing of a single page via Google Search Console. It would seem to me you could use this feature to experiment with on-page changes to see the rank change to determine which changes have the most effect. For the sake of this thread, lets temporarily forget that the relative importance on various on-page factors has already been reverse engineered to a degree so we already have a general idea to som extent. It would seem to me if I were Google, I would introduce either a random delay period, or, temper rank change after reindexing. What I mean by that latter point is say a reindex takes a page from position 20 to 10. If it is 'tempered' so to speak on Day 2 after reindexing it might be at 18, day 5 it's at 16, day 7 it's at 16 until it reaches the actual "real" rank. Both the delay and or the tempering of rank change would make it difficult more difficult to reverse engineer relative importance of on-page factors. OR, does Google realize there are large SEO firms doing SEO over several years for many sites that can examine aggregate data to determine these factors so Google doesn't delay (aka sandbox) or temper rank changes due to manual re-indexing?
Intermediate & Advanced SEO | | Semush0 -
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
Title Tags & Keyword Order
Hi I've read various articles on this - some saying it's still important to have the keyword at the beginning of the title and some saying it's not a big factor anymore? Does anyone have an opinion on this?
Intermediate & Advanced SEO | | BeckyKey0 -
Domain Authority... http://www.domain.com/ vs. http://domain.com vs. http://domain.com/
Hey Guys, Looking at Page Authority for my Site and ranking them in Decending Order, I see these 3 http://www.domain.com/ | Authority 62 http://domain.com | Authority 52 http://domain.com/ | Authority 52 Since the first one listed has the highest Authority, should I be using a 301 redirects on the lower ranking variations (which I understand how works) or should I be using rel="canonical" (which I don't really understand how it works) Also, if this is a problem that I should address, should we see a significant boost if fixed? Thanks ahead of time for anyone who can help a lost sailor who doesn't know how to sail and probably shouldn't have left shore in the first place. Cheers ZP!
Intermediate & Advanced SEO | | Mr_Snack0 -
Traffic impact from switching hosting.
Good Afternoon! Does anybody know what sort of impact I can expect to see from switching hosting? Not only that but how long it takes to come back from that sort of thing? Our website has steadily been dropping since I took it over about a month ago. I have been slowly, tediously trying to prune the bad stuff, and one of our issues is with out host. Any thoughts would be great! Thanks.
Intermediate & Advanced SEO | | HashtagHustler0 -
Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
Intermediate & Advanced SEO | | AlirezaHamidian
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this?0 -
Googleon/off tag does it work
Hi I am currently working on a page where I have some of the content across all pages. Rewriting it to make it unique is not an option I am afraid. I came across a tag called Googleon/off that will tell google not to index a certain part of a give webpage but will this ensure that it is not seen as dupplicate content? https://developers.google.com/search-appliance/documentation/610/admin_crawl/Preparing
Intermediate & Advanced SEO | | AndersDK0 -
We are changing ?page= dynamic url's to /page/ static urls. Will this hurt the progress we have made with the pages using dynamic addresses?
Question about changing url from dynamic to static to improve SEO but concern about hurting progress made so far.
Intermediate & Advanced SEO | | h3counsel0