Hosting / Redesign & Text Change
-
In the process of redesigning a clients site.
The text and the design need to change to focus the site on conversions more than it is at present.
The client is not happy with the current host, they want to change, my feeling is to either change a while before the site redesign is launched or a while after.
Anyone got any opinions, experiences to share.
Justin
-
I am working with a client on the same type of change. The only difference in the case of my client, is I made the recommendation of a URL change as well. His current URL was of the pattern www.brand-Canada.ca. I have recommend the new URL as www.BrandCanada.com. (The actual brand.com site is already taken).
His current site is left in tact on the old URL and old server. His new site will launch later this month on the new URL. While working with the site, I noticed some issues with his current host so I recommended a new one. When the new site launches, it will be a new URL and host.
While his old domain has been around for several years, it has relatively few backlinks. The plan is to establish the new site and maintain the old one as well for now. The old site is HTML/CSS/Zen Cart setup, where the new site is a Joomla/ZenCart solution. The look and feel of the site is completely different.
I am sharing this experience to suggest you may wish to run both sites for a time. Not all sites offer that opportunity, but many do.
-
I would definitely change the hosting before you launch the redesign.
That way you can get through any complications with a new host. When the
redesign is ready you can launch it quickly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO implications of changing Date/Time format on website
Looking for some advice on an area that I can't seem to find much research about online. Since starting our website, it's always been hosted in the UK and targeting UK visitors. That means we always had the date/time format of the website as DD.MM.YY for example. We've now changed business focus and are targeting US visitors. We recently moved the site over to US hosting, and our web developers have instructed that we change to US date/time format (MM.DD.YY). My question is, are there any implications on doing this from an SEO perspective? Obviously, all our historic blog posts will need to have their date updated from, for example, 9 July to July 9. Does this make any difference at all? Anyone got any insights as to what best practice with this is? Cheers.
Intermediate & Advanced SEO | | PeteratS20 -
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Robots.txt & Disallow: /*? Question!
Hi, I have a site where they have: Disallow: /*? Problem is we need the following indexed: ?utm_source=google_shopping What would the best solution be? I have read: User-agent: *
Intermediate & Advanced SEO | | vetofunk
Allow: ?utm_source=google_shopping
Disallow: /*? Any ideas?0 -
Redirect wordpress from /%post_id%/%postname%/ to /blog/%postname%/
Hi what is the code to redirect wordpress blog from site.com/%post_id%/%postname%/ to site.com/blog/%postname%/ We are moving the site to a new server and new url structure. Thanks in advance
Intermediate & Advanced SEO | | Taiger0 -
SEO question regarding rails app on www.site.com hosted on Heroku and www.site.com/blog at another host
Hi, I have a rails app hosted on Heroku (www.site.com) and would much prefer to set up a Wordpress blog using a different host pointing to www.site.com/blog, as opposed to using a gem within the actual app. Whats are peoples thoughts regarding there being any ranking implications for implementing the set up as noted in this post on Stackoverflow: "What I would do is serve your Wordpress blog along side your Rails app (so you've got a PHP and a Rails server running), and just have your /blog route point to a controller that redirects to your Wordpress app. Add something like this to your routes.rb: _`get '/blog', to:'blog#redirect'`_ and then have a redirect method in your BlogController that simply does this: _`classBlogController<applicationcontrollerdef redirect="" redirect_to="" "url_of_wordpress_blog"endend<="" code=""></applicationcontrollerdef>`_ _Now you can point at yourdomain.com/blog and it will take you to the Wordpress site._
Intermediate & Advanced SEO | | Anward0 -
Changing Server IP Addresses. Should I be concerned?
Hello Mozers Our site has been on a dedicated server for about four years now. (no other sites, just ours on the server) I have made the decision to move it to a much better and faster server than the current server we are on for more than one reason. My big fear is Google will lose trust for my site because of the IP change. Ip's stay with the server at 1and1 they do not follow the website. So, I have done my due diligence and copied over all code and databases and have tested it completely to insure there are no issues when I change the DNS to point to the new server. Made sure 1and1 is giving me an IP that has never been used, I am Keeping the old server on until cached DNS records expire for it. Is there anything else I need to do to make sure I do not lose current rankings in Google? I have heard nightmare stories about making these kinds of changes but at this point for our site there is no turning back this is a change that must take place. Any pointers and advice would be much appreciated! Thanks!
Intermediate & Advanced SEO | | Robbie82991 -
How And/Or If To Prune Footer Links
Hi, I have a site with a site-wide footer that currently has 28 internal links.The footer terms are the terms the pages are focused on. This footer is on every page of the site (hundreds of pages). Some pages of my site have 10 or so additional links pointing to internal and external pages (besides the footer) and some pages (like the homepage) have about 50 links besides the footer. I'm going for a half dozen new terms with new pages that I would be adding to the site-wide footer. Do you think I should trim the existing footer before adding these new terms? I guess I would remove the terms that show no real hope of ever getting to page one... like pages stuck in the 40s. Or, pages I for whatever reason don't care much if they rank or not. Would trimming it to a smaller number do more to help the remaining linked pages/terms? What do you think? Thanks!
Intermediate & Advanced SEO | | 945010 -
Most efficient way to change site structure?
I would like to change my sites structure to be more efficient for SEO. I have a fear that the changes will have a potential impact on my current rankings, but know this would be a good long term decision. My site is wordpress, so the changes are relatively easy to make. What are some ways to change the site structure without damaging your rank? I would have to have to clean up a bunch of errors, so is the best way to simply do 301 redirects on the old pages?
Intermediate & Advanced SEO | | dignan990