How to best take advantage of content being used on another site?
-
We've never syndicated content or done "article marketing".
Another site contacted us and requested to use the content on several of our webpages. The other site is a fairly prestigious nonprofit in our industry. We don't mind them using our content, but we want to get the most benefit out of it.
There are two ways the occur to me:
-
Have them create pages with the exact same text as on our pages, but put in the header of those pages
-
Just have them create pages with the text from our pages with embedded links back to our other pages. Each page they create will say "Content courtesy of XXX"
Does anyone have opinions on which way is best, or another approach?
-
-
I like the "license" idea. Thanks.
-
I would agree with the points EGOL has made - there are a few other things to take into account too.
Is it older static content they are wanting to use? or, is it an article repository that you constantly add more articles to?
If it is static content - then as per EGOL and consider licensing it to them.
If it is on site article content then you could consider creating an rss output of it, and have them rework it to include a cross domain canon as you suggest yourself, if the content you write has links embedded into it that link to other relevant pages on your site, that will help too as far as "riding their traffic" is concerned.
If you do go down this route - I would suggest a delay of 6 hours or so on updating your rss feed to them - then at least you stand a good chance of google seeing your content on your site before they outrank you for it. (It will still happen occasionally though, but correct the following day)
-
First... congratulations! You must have some really nice content to get the attention and an invitation from such an important site.
Now for what I really think about this....
Be very careful.
This is a respected and powerful site, yes?
If you give them your content and they publish it then you have just invited a powerful competitor into all of your short tail and long tail SERPs.
You are going to lose some traffic.
How will it hit your bottom line to drop a couple position in the SERPs?
What if your content started being filtered from the SERPs because it is duplicate?
How will it hit your psyche to see them getting links for the content that you authored?
Is that worth getting a link on the butt of the article?
I am not saying that I would NEVER give articles away... just saying that I would not do it for a couple of links way down on the bottom of their pages.
If a site with absolutely enormous traffic (far far higher than mine) offered me a chance to write a syndicated column with very prominent pathways to my site, I might do it and write on topics that are tangent to my vital interests but never congruent.
I haven't received that kind of offer yet and I am not lookin'.
Bottom line... if they are askin' they must really like your content (especially if it is free)... so why not just invite them to link to the great content on your site and you will do the same for them? Great sites link to one another all of the time.
(Lots of people are going to disagree with me. That's OK.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Why Moz use mz.cm for social link ?
Do you see that ?
Content Development | | Natifs
When you click on facebook post of Moz, the URL is domain is : MZ.CM ans after 301 to moz.com/article... Why ? Thanks2 -
Developing supporting content for main ideas
I attended Mozcon this year and the session by Joe Hall "Rethinking Information Architecture for SEO and Content Marketing" has me considering some changes to our site structure and architecture. I'm currently putting together a landing page for our webinars but could things like webinars and case studies be considered supporting content to our main ideas? For example instead of my architecture being: home > webinars > webinar about an idea It could be: home > main idea 1 > webinar about an idea So my webinar landing page would link out to all of the different webinar pages on the site instead of being contained in this bucket. Just wanted to get some thoughts on this.
Content Development | | Brando160 -
Moving a html site into Wordpress
I'm getting ready to move a site into Wordpress. The current or old site is built with static html pages. My question is, how should I handle Google with these old pages. Should I 301 redirect from each old page to the new? Or is there a better way to handle it?
Content Development | | brandco0 -
Using syndicated content / videos
Hi all, We are looking at using some syndicated video content on our main category pages. We are an pharmacy and offer prescription medicines (Yes we are NHS registered and no we don't sell generic products). I want to use the videos to increase the UX for the category pages and increase stickiness......however i am a little worried about how Google will see this. We don't have the time or budget to create our own videos but the rest of the content around them is all ours. The videos are provided by the NHS so they are good quality content and should add value to the consumer. Will big G stiff us for doing this?
Content Development | | nicc19760 -
Possible to recover from Thin/Duplicate content penalties?
Hi all, first post here so sorry if in wrong section. After a little advice, if I may, from more experienced SEOers than myself with regards to writing off domains or keeping them. To cut a long story short I do a lot of affiliate marketing, back in the day (until the past 6 months or so) you could just take a merchant's datafeed and with some SEO outrank them for individual products. However, since the Google Panda update this hasn't worked as well and now it's much hard to do - which is better for the end user. The issue I have is that I got lazy and tried to see if I could still get some datafeeds to rank with only duplicate content. The sites ranked very well at first but after a couple of weeks died massively. They went from 0 to 300 hits a day in a matter of 24 hours and back to 2 hits a day. The sites now not rank for anything which is obviously because they are duplicate content. The question I have is are these domains dead, can they be saved? Not talking about duplicate content but as a domain itself. I used about 10 domains to test things, they ranged from DA 35 to DA 45 - one of the tests being can a domain with reasonable DA rank for duplicate content. Seeing as the test didn't work I want to use the domains for proper sites with proper unique content, however so far although the new unique content is getting indexed it is suffering from the same ranking penalties the duplicate (and now deleted content) pages had. Is it worth trying to use these domains, will Google finally remove the penalty when they notice that the bad content is no longer on the site or are the domains very much dead? Many thanks
Content Development | | ccgale0 -
Is it possible to over create/post content?
My company has signed up with a vendor to help write content. They are going to be supplying 50 articles per month so we'd basically be adding 2 or more articles per day. Is that too much or is that okay as long as it's quality content?
Content Development | | baudvilleweb0 -
How quickly should one add content?
I'm building a content site (the model is AdSense revenue) around a certain niche, and I'm currently paying for about 6 articles to be contributed per week. I have the capacity to be paying for a lot more articles, however, so I'm wondering what, if any, factors exist to recommend building the site up slowly as opposed to throwing on e.g. 100 articles over the next week? Those I can think of are: 1. Going slowly leaves room for better keyword optimization etc. 2. Google seems to favor aged domains/content, so 100 good articles now certainly isn't as advantageous as 100 articles 2 years from now. All that being said, I still feel like the benefit in terms of traffic of adding more content now - since I can - might outweigh these considerations. Does anyone have any thoughts?
Content Development | | ZakGottlieb710