How To Increase Google Shopping Rankings?
-
What are the best ways to help influence your products rankings in Google Shopping SERPS? Aside from the obvious factors (ie Product Title, Description, brand, etc), what are the key factors in optimizing your products?
-
is that it, or are there any more specifics that count particularly for G-shopping?
-
I should have used the word purchase instead of conversion in my answer. I'm not sure Google gives any weight at all to conversions, since conversions are defined by site owners and not Google.
To answer your question, Christopher, if you use GA for ecommerce tracking it automatically tracks purchases, as well as custom conversion goals that you define. If you don't use GA on your site I don't know how they would know if a visitor converted or not, probably through pages per visit or other behavior that shows engagement with the site.
-
How does Google track conversion rates?
Best,
Christopher -
Other than on-site optimization, the main factors google uses for shopping results are things like bounce rate, conversion rate, time on page, etc. So basically if visitors are responding well to your products and making purchases, your shopping SERP will go up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Already ranking high for blog, should I produce video?
I run a website with affiliate links (reviews) and successful YouTube channel. Most of the time we lost the YouTube video review and text review at the same time. I’ve created a couple posts that rank high without a video. But now they are proving to be successful, I’m wondering if it makes sense to now produce a video. If so, do I use the exact keyword? Or a variation? Only about 10% of our YouTube views come from Google Search. Most of our blog traffic is organic.
Image & Video Optimization | | dandoadvisors0 -
Once you start fixing Local citations with correct NAP, is it normal for your rankings to plunge at first?
I strongly believe that I have received the most solid Local advice I could from these forums and have started (in just a few days) to make the needed corrections. At the same time I'm somewhat excited and optimistic that it will be a long journey but that it's a learning process. About 5 days ago, I set my website up with "City landing pages" and I started plundering through google, fixing and claiming and correcting as many citations as I could with correct NAP. The journey still continues today as I just got my Bing Local card in the mail and verified. I went to check my rankings on Google Maps, just to see if anything had changed and sure enough it had. My listing had been holding strong at page 10 (which drives me nuts) and now after 5 days of solid work its on page 18. I have to assume that because I'm stirring the dust perhaps Google is confused and maybe in a month or so things might start moving the other way? Thoughts?
Image & Video Optimization | | jonnyholt0 -
Thoughts on Google's New NAP Dispaly on Google+ Local
Hi, Do you think ACTION needs to happen based on Google's new NAP formatting change? They are changing Suite or STE to #. So for example 265 Racine Dr #100 Wilmington, NC 28403 Even if you enter in Suite they change it to pound. I am wondering the thoughts of the community of the following: 1. Do you think Google knows that STE, Suite, and # are all the same 2. Do you feel that we need to change ALL online local business listings and our website to match this change. 3. Here is the letter from Google on the matter FROM GOOGLE: Thanks for informing us about your address appearing differently on your local Google+ page than it does on your dashboard. After looking further, we've determined that 240 Stockton St #300 San Francisco, CA 94108 is an appropriate way for your listing to be displayed. Note that the address on your page might be different from what you've input into your dashboard. Our processes might alter user-input addresses to make them more standardized and easier for users to access. Thanks for understanding. Best, Nathan
Image & Video Optimization | | WebBizIdeas
The Google Team0 -
Does google places mind listing cities on the home page
Hello, A site in our industry is listing a bunch of cities on their home page and ranking for them. Like "Our dog training facility provides services to dogs in city1,city2,city3,city4,city5,city6 state" where the cities and states are relatively in their area. It's working organically, will this confuse google places? Thanks!
Image & Video Optimization | | BobGW0 -
Issues claiming businesses via Google+ places?
Is anyone else dealing with issues claiming a business location on Google places? After already going through the process of claiming our business locations and verifying ownership. It seems that we have to do it again for google+ places. I don't want to create a duplicate of the business, and i'm not sure If I should delete it from my places account, before trying to claim it again on google places. Have you dealt with this issue, or is it new to you as well?
Image & Video Optimization | | Nola5040 -
Google Places Hide Address
I've read about the changes in requirements for Google Places - and hidden the address for my relevant local clients. Is there any step I can take to speed up the edit being recognised and displayed in SERPs. In addition, I would like to know, will the address also disappear from the actual Google Places page as well?
Image & Video Optimization | | catherine-2793880 -
How to Fix Duplicate Item Error in Google Merchant Center?
I have set schedules upload of Test Data Feed in Google Merchant Center. Today, I have found duplicate item error in test feed status summary! There are 2697 error for duplicate item. But, my http://www.vistastores.com/feed/test_data_feed.txt does not contain any duplicate item. I have checked test feed twice before raise this question. How can I fix this issue?
Image & Video Optimization | | CommercePundit0 -
Google Places with locations inside of a mall
I got a great question from a franchise owner today regarding Google Places for his business. His businesses are all in malls. With Google Places there is an emphasis on using consistency and full contact details, as we well know. The issue is his locations are in a mall and don't have a physical address to receive mail or verify their address. Is there a way to leverage Google Places in this kind of situation, or do you just use the general mall address?
Image & Video Optimization | | SarahGoliger0