How To Increase Google Shopping Rankings?
-
What are the best ways to help influence your products rankings in Google Shopping SERPS? Aside from the obvious factors (ie Product Title, Description, brand, etc), what are the key factors in optimizing your products?
-
is that it, or are there any more specifics that count particularly for G-shopping?
-
I should have used the word purchase instead of conversion in my answer. I'm not sure Google gives any weight at all to conversions, since conversions are defined by site owners and not Google.
To answer your question, Christopher, if you use GA for ecommerce tracking it automatically tracks purchases, as well as custom conversion goals that you define. If you don't use GA on your site I don't know how they would know if a visitor converted or not, probably through pages per visit or other behavior that shows engagement with the site.
-
How does Google track conversion rates?
Best,
Christopher -
Other than on-site optimization, the main factors google uses for shopping results are things like bounce rate, conversion rate, time on page, etc. So basically if visitors are responding well to your products and making purchases, your shopping SERP will go up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google crawl this type of content?
Dear all, I have already asked few questions like that but its some different. it is videos portal. All videos are on server side like on JWS server. when page is loaded after that my video is loaded on loading time dynamically. But Google is unable to read all content of my videos. I have done all the things in sitemap as well. Can Google fetch the video content which is pure dynamic? Please have a look my issue. than only static few pages are coming in Google and two three videos. Please help me anyone regard this. Please guys...........
Image & Video Optimization | | docbeans0 -
Google Places - Bulk Upload Solution
Hi we have a client who currently has over 50 stores in the country (Australia). Some of these stores already have a Google Plus Local Pages and manage them individually. Most of them have reviews, and images. The corporate office wants to place all these stores under one bulk account to bring consistency with the brand and it's image. Now this presents a issue. From our research we have 3 options: 1. Un-verify the listings in each of the accounts and once this has been done, claim them individually in the account you want to manage them under. 2. Delete the listings from Maps and then recreate them under the bulk feed in account. This will allow you to manage them with the rest of your listings more efficiently, however if the stores have any reviews these may be lost. 3. Create new listings and leave the other ones and these should get merged, the issue here is the data could be incorrect and it could cause some duplication. Our goal is to transfer the listings to a single bulk account without losing the - reviews, and images.Or avoiding new problems such as duplicate listing or the listing gets somehow deleted for weeks during the process, causing massive frustration with all the stakeholders involved. I think our best bet is (1) to get the stores to individually unverify their account. However this may risk the lost of reviews and images. Plus it will be highly unlikely that the store owners will follow through or like doing this, and would be a painful long communication process which may take 2+ months. Are they any suggestions on how to best approach this situation? Thanks, Matt Carter
Image & Video Optimization | | Mattcarter080 -
Ranking 3 times in SERP for non Branded Keyword
Anyone else seeing this? It just changed as of a few hours ago because it wasn't showing up this morning. One of our competitors is now ranking 2 times in the 3 pack and once in the regular SERP for a non branded keyword. "service/product + city." They have different: Names phone numbers - 1 local, 1 -888 addresses it looks like they don't have a rel/301 set up on the home page and they have a www site and non www site set up as 2 different accounts. One of the results is a Google Plus page and one is a Google Places/local page.
Image & Video Optimization | | BenGMKT0 -
How to Fix Duplicate Item Error in Google Merchant Center?
I have set schedules upload of Test Data Feed in Google Merchant Center. Today, I have found duplicate item error in test feed status summary! There are 2697 error for duplicate item. But, my http://www.vistastores.com/feed/test_data_feed.txt does not contain any duplicate item. I have checked test feed twice before raise this question. How can I fix this issue?
Image & Video Optimization | | CommercePundit0 -
Issues with google places.
Hey there! A few weeks ago I made some changes to my client's "google places page". I am facing two issues there which I could not resolve on my own, they are: After I made changes and updated the page I could not see any activity on the analytics section whereas before I updated the page there was some metrics visible. The client had already claimed his places page before he came to me and entered some information. He just stuffed some keywords in the description section. I made necessary changes to the description based on the best practices for places page and according to Google's guideline for creating a great listing.The problem is the category did not update on the places page that show up in SERPs(it ranks top for four major keywords with geo indicators). However, the changes I made does appear when on the lower left side when I login into my places page. I don't see any link that will let me edit "description". Am I confusing some other section with category? I have tried to be as lucid as possible. I will appreciate any help. Thanks for your time. epMp kPWpf
Image & Video Optimization | | virtualhandshake0 -
Google Maps/Places in Organic SERP
This question is regarding having a Google Places snippet consisting of your business location and opening hours appearing in Google SERP when the business name is searched for. One of our competitors who has a location within their name e.g. 'Widgets of Oxford' have a Google Places snippet appear on the RHS of the search results (where Google Ads usually go) when searched for. We are trying to replicate this for our business but cannot seem to find any information relating to doing this apart from that this only appears for them as they have a location in their name. This is because we see a similar snippet when we search for our business name in the format "OurBusinessName in OurLocation). Any help on this matter would be greatly appreciated.
Image & Video Optimization | | jannkuzel0 -
Local SEO: What is the largest Google Places bulk upload you have ever done?
Hi All, One of my clients recently requested my team at our agency to do a bulk up load of business locations. We did the bulk upload and it came to around 652 or so locations in the form. I have done some serious bulk uploads in the past around 500 locations but never this high. My question is to SEO moz what is the largest bulk upload or single upload you have done on Google Places?
Image & Video Optimization | | JamesNorquay0 -
Google Places - Different NAP on various directories...
My client's veterinary clinic uses a service called Localvets.com which is a division of Yext.com. This service updates listings and sponsors them across various directories. Since this is a referral service (they get paid for new clients) they use a custom phone number and custom website address for these listings. Question: Is this hurting the SEO potential of the Google Places listing since the N.A.P. are not the same? Thoughts?
Image & Video Optimization | | PMC-3120870